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Global Industry Strategy Principal For Consumer Goods

Adobe is seeking a Global Industry Strategy Principal for Consumer Goods to help define and scale Adobe's global industry strategy across one of its strategic verticals. This role operates at the intersection of thought leadership, go-to-market strategy, and executive engagement, helping position Adobe as a strategic partner to leading Consumer Goods organizations navigating digital transformation, experience-led growth, and AI-driven innovation.

As the Industry Strategy Principal, you will develop compelling and prescriptive thought leadership and present it to prospects and customers at industry & Adobe events and 1:1 meetings with decision makers and c-suite. You will partner with a diverse ecosystem of sales, product management, and solution consulting to bolster our industry value proposition, drive a coordinated go-to-market strategy and produce internal enablement materials and programs. As an ambassador for Adobe in the Consumer Goods industry, you will also partner with Adobe marketing to drive awareness of Adobe's capabilities.

Key Responsibilities

Industry Strategy & Planning

• Co-develop and operationalize Adobe's Consumer Goods industry vision and positioning at the global level, partnering with the regions for local nuances and execution.
• Translate market trends, customer needs, and competitive insights into actionable strategic priorities and GTM plays.
• Identify and prioritize industry use cases and solution-specific opportunities.
• Contribute to multi-year industry growth plans in partnership with Sales and Digital Strategy Leadership.
• Collaborate with Product teams to influence roadmap based on industry needs.

Thought Leadership & Marketing

• Develop and articulate Adobe's point of view on topics around digital transformation in Consumer Goods, omnichannel experience & personalization, content supply chain & creative operations, data & insights, AI adoption and more
• Create compelling thought leadership and marketing assets (presentations, whitepapers, executive narratives)
• Speak at industry and internal events bringing industry-specific expertise and representing Adobe
• Assist in developing and managing a marketing calendar for the industry and coordinating main events with the Marketing team

Customer Engagement

• Support select strategic customer engagements aligned with industry strategies and engage with senior leaders at key Consumer Goods companies as a trusted advisor on industry trends, dynamics and best practices
• Help translate Adobe capabilities into industry-relevant transformation roadmaps.
• Collaborate with regional teams to develop and promote customer success stories.

Best Practices, Enablement & Scale

• Develop industry-specific enablement materials including Consumer Goods messaging, use cases, and playbooks to scale across the Adobe ecosystem
• Partner with the enablement team to deliver consistent training programs globally and promote fluency in Consumer Goods across the field
• Enable partners on Adobe positioning and solutions for Consumer Goods to amplify scale and develop joint GTM and industry solutions.

What Success Looks Like

• Effectively support efforts to position Adobe as a recognized leading strategic partner in Consumer Goods
• A cohesive, actionable Consumer Goods positioning and narrative is adopted globally, with strong alignment across regions and the ecosystem
• Scalable industry materials, use cases, and enablement programs are leveraged across the field, with improved consistency and scalability of industry strategies across regions
• Strengthened collaboration across Adobe teams and partners focused on Consumer Goods
• Industry-led go-to-market motions drive measurable business impact, including influence on strategic deals, pipeline creation, and expansion within key accounts
• Senior executive relationships are strengthened, with Adobe consistently engaging as a trusted advisor to C-level leaders across top Consumer Goods companies
• Consumer Goods insights meaningfully influence Adobe's product innovation and roadmap, ensuring alignment with evolving industry needs
• Increased pipeline and revenue contribution in the Consumer Goods vertical
• Strong adoption of industry strategy across regions and teams
• Elevated Adobe's position as a thought leader in Consumer Goods
• Measurable impact on strategic deals and executive relationships
• Scalable industry playbooks and enablement assets

Qualifications

• 7+ years of experience in Consumer Goods.
• Strong understanding of Consumer Goods industry trends, challenges and opportunities, including AI use cases and adoption trends
• Experience in strategy, marketing, digital, creative or related consulting roles within a global organization
• Experience with successful programs and transformations, along with an understanding of strategies, operational tactics, and technologies needed to execute at scale
• Exceptional communication, storytelling, and analytical skills
• Strong asset development skills, to translate strategy and trends into scalable materials for the organization
• Strong executive presence with experience engaging senior stakeholders
• Highly collaborative, with ability to lead through influence in a matrixed environment

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Expected Pay Range:

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $148,900 -- $271,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.