Lead Product Manager
Poland, ME · On-site
Ad Tech or carrier experience is highly preferred * Strong understanding of market research, data ... monetization - connecting our partners to more consumers, in more ways, across more devices. The ...
Lead Product Manager
Poland, ME · On-site
Ad Tech or carrier experience is highly preferred * Strong understanding of market research, data ... monetization - connecting our partners to more consumers, in more ways, across more devices. The ...
Ad Monetization Manager information
What is an ad monetization manager?
An Ad Monetization Manager is a professional responsible for maximizing a company's revenue from digital advertisements. They develop and implement strategies to optimize ad placements, select the best ad networks, and analyze performance data to improve earnings. These managers often work closely with product, marketing, and development teams to ensure ads are integrated seamlessly and do not negatively impact user experience. Their goal is to balance revenue generation with user retention and satisfaction.
How does an ad monetization manager typically collaborate with product and engineering teams to optimize revenue?
Ad Monetization Managers work closely with product and engineering teams to ensure that ad placements are both user-friendly and revenue-maximizing. Regular meetings are common to discuss new features, address technical challenges, and analyze the impact of recent ad implementations. Effective collaboration often involves sharing data insights, testing new formats, and ensuring seamless integration of ad technologies, which ultimately drives better monetization outcomes while maintaining a positive user experience.
What are the key skills and qualifications needed to thrive as an ad monetization manager, and why are they important?
To thrive as an Ad Monetization Manager, you need a strong understanding of digital advertising, data analysis, and revenue optimization, usually backed by a degree in marketing, business, or a related field. Familiarity with ad serving platforms (such as Google Ad Manager), analytics tools, and programmatic advertising systems is typically required. Exceptional problem-solving, negotiation, and communication skills help you collaborate effectively with partners and internal teams. These skills and qualifications are crucial for maximizing ad revenue, maintaining user experience, and ensuring sustainable business growth.
What is the difference between Ad Monetization Manager vs Ad Operations Specialist?
| Aspect | Ad Monetization Manager | Ad Operations Specialist |
|---|---|---|
| Credentials | Bachelor's in Marketing, Business, or related field; experience in ad tech | Bachelor's in Marketing, Advertising, or related field; technical skills in ad platforms |
| Work Environment | Strategic planning, analytics, cross-team collaboration | Technical setup, campaign management, troubleshooting |
| Industry Usage | Used in digital media, advertising agencies, publishers | Common in ad tech companies, publishers, digital marketing teams |
| Search & Comparison Intent | Focus on revenue optimization, ad strategy | Focus on campaign execution, ad platform management |
The Ad Monetization Manager primarily focuses on developing strategies to maximize ad revenue through data analysis and cross-team collaboration. In contrast, the Ad Operations Specialist handles the technical setup, execution, and troubleshooting of ad campaigns. Both roles are essential in digital advertising but differ in scope and responsibilities.
What are popular job titles related to Ad Monetization Manager jobs in Maine?
For Ad Monetization Manager jobs in Maine, the most frequently searched job titles are:
What job categories do people searching Ad Monetization Manager jobs in Maine look for?
The top searched job categories for Ad Monetization Manager jobs in Maine are:
Full-time
Re-posted 28 days ago
Key responsibilities
Work closely with cross-functional teams to drive the product vision, strategy, and roadmap.
Oversee the full product lifecycle, including ideation, development, launch, and iteration.
Lead and mentor a team of Product Managers, collaborating with various departments to ensure successful product development and launch.
Job description
At Digital Turbine, we make mobile advertising experiences more meaningful and rewarding for users, app publishers, and advertisers - intelligently connecting people in more ways, across more devices. We provide app publishers and advertisers with powerful ads and experiences that captivate consumers, fuel performance, and help telecoms and OEMs supercharge awareness, acquisition, and monetization. In a rapidly evolving industry, we are constantly innovating and creating better paths of discovery to connect consumers, publishers, and advertisers across the mobile ecosystem.
Please note that Digital Turbine is a hybrid work environment-only candidates local to the posting location will be considered.
We are searching for a strategic and customer-focused Lead Product Manager to join our dynamic team. In this role, you will work closely with cross-functional teams to drive the product vision, strategy, and roadmap, ensuring the delivery of high-quality and innovative products that meet user needs and drive business growth.
About the Lead Product Manager:
Strategy & Vision:
Develop and articulate compelling product vision and strategy based on customer needs, market trends, and competitive analysis
Lead the development and execution of the product roadmap, prioritizing features and enhancements in alignment with business goals
Drive development teams in building new solutions and platforms or enhancing existing ones with added features or integrations
Product Development & Lifecycle Management:
Oversee the full product lifecycle, from ideation to development, launch, and iteration
Write and review documentation and deliverables such as PRDs, Solution Design Documents, Interface Specifications, Stories, Tasks, and IRDs
Actively engage in key product development sessions, including Architecture ReviewsAgile Ceremonies / Iterations, Code and Workflow Reviews, Development QA Cycles and Launch Prep for General Availability (GA)
Manage post-launch analytics, metric performance reviews, reporting insights, and upkeep
Customer Insight & Market Analysis:
Address client challenges tied to post-release solutions
Collaborate with sales and marketing teams to gather and prioritize customer requirements and needs, translating them into detailed product specifications and user stories
Engage with external partners and stakeholders to align product development with market needs
Conduct comprehensive market research and customer analysis to identify opportunities and threats
Team Leadership & Collaboration:
Lead and mentor a team of Product Managers, fostering a collaborative and high-performing environment
Work closely with Engineering, Design, Marketing, Sales, and Customer Support to ensure successful product development and launch
Communicate product strategy, roadmap, and progress to internal stakeholders, including executive leadership
Financial & Resource Management:
Develop and manage the product budget, ensuring resource allocation aligns with strategic priorities
Monitor and analyze product profitability and performance to inform future investment decisions
About you as the Lead Product Manager:
Bachelor's degree in Business, Computer Science, Engineering, or related field; Master's or MBA preferred
8+ years of experience in Product Management, with a minimum of 2 years in a leadership role
Demonstrated experience in leading Android product development from ideation to launch
Ad Tech or carrier experience is highly preferred
Strong understanding of market research, data analysis, and financial modeling
Excellent leadership, communication, and interpersonal skills
Proven ability to collaborate with cross-functional teams and influence without formal authority
Strong problem-solving and decision-making skills
Proficient in product management software and tools
About Digital Turbine:
Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world's leading telcos, advertisers and publishers. Our end-to-end platform uniquely simplifies the ability to supercharge awareness, acquisition and monetization - connecting our partners to more consumers, in more ways, across more devices.
The company is headquartered in Austin, Texas, with global offices in New York, Los Angeles, San Francisco, London, Berlin, Singapore, Tel Aviv, and other cities around the world, serving top agency, app developer, and advertising markets.
We are honored to have achieved numerous awards as an employer of choice, around the world, including: BuiltIn's Best Places to Work Awards in 2022, 2023 and 2024, DUNS 100 Best Places to Work in Tech for 2023 and 2024, and BDICode's 100 Best Companies to Work in 2024.
Digital Turbine is an equal opportunity employer committed to exemplifying diversity and inclusion around the world. We welcome people of different backgrounds, experiences, abilities, and perspectives. We embed diversity in our mindset, products, and teams to empower an inclusive, equitable, and culturally fluent environment. Building and continuously fostering this culture within our teams makes us better collaborators, partners, and innovators.
Digital Turbine will process the information you provide during the application process in accordance with the Digital Turbine Global Recruitment Privacy Notice.