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Ad Director Jobs in Rochester, MI (NOW HIRING)

AD Mortgage

Head Of Information Security

Troy, MI · On-site +1

Direct the strategic selection, implementation, and continuous auditing of preventative, detective ... Take the first step towards a rewarding career in the mortgage industry with AD Mortgage. Our ...

AD Mortgage

Head Of Information Security (Troy)

Troy, MI · On-site

Direct the strategic selection, implementation, and continuous auditing of preventative, detective ... AD Mortgage is a broker‑voted Top 5 U.S. wholesale lender, and recognized as a top Non-QM lender ...

AD Mortgage

Head Of Information Security

Troy, MI · On-site

Direct the strategic selection, implementation, and continuous auditing of preventative, detective ... Take the first step towards a rewarding career in the mortgage industry with AD Mortgage. Our ...

AD Mortgage

Government Senior Underwriter

Troy, MI · Remote

$93K - $110K/yr

About this opportunity AD Mortgage is a leading nationwide mortgage lender with over 20 years of ... Direct Endorsement (DE) is a must, and LAPP/SAR certifications are preferred. * Knowledge of Ginnie ...

AD Mortgage

Government Senior Underwriter

Troy, MI · On-site +1

$93K - $110K/yr

About this opportunity AD Mortgage is a leading nationwide mortgage lender with over 20 years of ... Direct Endorsement (DE) is a must, and LAPP/SAR certifications are preferred. * Knowledge of Ginnie ...

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Ad Director information

See Rochester, MI salary details

$12.9K

$79.3K

$116.9K

How much do ad director jobs pay per year?

As of Sep 10, 2026, the average yearly pay for ad director in Rochester, MI is $79,284.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,500.00 and $104,000.00 per year, depending on experience, location, and employer.

What is an ad director?

Ad Directors, or Advertising Directors, are professionals responsible for overseeing the planning, development, and execution of advertising campaigns. They work with creative teams, clients, and media planners to ensure that advertisements align with brand goals and reach the target audience effectively. Ad Directors make key decisions about messaging, budgeting, and campaign strategy, often managing multiple projects simultaneously. Their role requires creativity, leadership, and strong communication skills to deliver impactful advertising results.

What are the key skills and qualifications needed to thrive as an ad director?

To thrive as an Ad Director, you need strong expertise in marketing strategy, campaign management, and creative direction, usually backed by a degree in advertising, marketing, or communications. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and advertising software such as Adobe Creative Suite is typically required. Exceptional leadership, communication, and decision-making skills help you inspire teams and effectively manage client relationships. These abilities are crucial for delivering impactful campaigns that achieve business objectives and drive brand growth.

What are some common challenges faced by ad directors when managing multiple advertising campaigns simultaneously?

Ad Directors often juggle several campaigns at once, which can present challenges in terms of resource allocation, maintaining consistent brand messaging, and meeting tight deadlines. Coordinating with creative teams, clients, and media partners requires strong organizational and communication skills. Effective Ad Directors stay proactive by setting clear priorities, leveraging project management tools, and fostering open communication across departments to ensure all campaigns run smoothly and deliver desired outcomes.

What is the difference between Ad Director vs Media Planner?

AspectAd DirectorMedia Planner
Required CredentialsBachelor's degree in marketing, advertising, or related field; experience in advertising campaignsBachelor's degree in marketing, communications, or related field; knowledge of media channels
Work EnvironmentCreative agencies, advertising departments, media companiesMedia agencies, advertising firms, marketing departments
Employer & Industry UsageAdvertising agencies, large corporations, media companiesMedia planning firms, advertising agencies, marketing teams
Common Search & Comparison IntentUnderstanding leadership and campaign managementUnderstanding media strategy and channel selection

The main difference between an Ad Director and a Media Planner lies in their focus. An Ad Director oversees the entire advertising campaign, including creative direction and team management, while a Media Planner specializes in selecting the best media channels to reach target audiences. Both roles require marketing knowledge and work within advertising or media environments, but their responsibilities differ in scope and focus.

What are the most commonly searched types of Ad jobs in Rochester, MI?

The most popular types of Ad jobs in Rochester, MI are:

What cities near Rochester, MI are hiring for Ad Director jobs?

Cities near Rochester, MI with the most Ad Director job openings:

Ad Director jobs near you
Infographic showing various Ad Director job openings in Rochester, MI as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, 1% Temporary, 1% Contract, and 1% Nights. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $79,284 per year, or $38.1 per hour.

Vice President, Audiences

Birmingham, MI • On-site

Publicis Groupe Holdings B.V
Advertising and Public Relations Services • 10K+ employees
Learn more about Publicis Groupe Holdings B.Vexternal

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 13 days ago

Publicis Groupe rating

6.1

Company rating: 6.1 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

Job description

Company description
As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most - business outcomes. We're a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.
Overview
The Vice President, Audiences will work closely with internal teams across strategy, investment, analytics, and ad tech to integrate audience data into media strategies for our client. This role is pivotal in translating client goals into actionable data solutions, ensuring the effective use of data and technology to drive media and audience strategies.
The VP will guide teams in leveraging audience data tools, such as Epsilon Clean Room, CDPs, and other Publicis and 3P data platforms, to optimize media planning and execution across multiple channels, including digital, video, social, mobile, and offline media. This position is responsible for building strong relationships with clients and data/technology vendors, staying ahead of industry trends, and providing thought leadership to drive smarter, data-driven media strategies. The VP will oversee the creation of audience strategies to drive Client outcomes.
Responsibilities
  • Integration of Audience Data: Facilitate the incorporation of audience data into media planning and execution to ensure data-driven strategies.
    • Prepare data strategy presentation and drive integration in media plan focused on audience details
    • Build and present to client's data and technology use case recommendations and performance reports
    • Manage the process of audience definition, sharing, reporting across the team
  • Collaboration Across Teams: Work in conjunction with Strategy, Investment, Analytics, and Ad Tech teams to translate client goals into actionable data-driven media strategies; sharing guidelines across brands and client teams
  • Leadership and Guidance: Lead Audience team members to ensure that audience insights and signals are seamlessly integrated into all stages of media planning.
  • Developing Strategies and Insights: Create strategies and insights that align with clients' business objectives and desired outcomes.
  • Technical and Analytical Expertise: Ensure team has a strong technical foundation and analytic skills to optimize the use of data and ad tech tools.
  • Driving Client Outcomes: In partnership with AD/Director, lead efforts to use data and technology effectively to achieve client goals and enhance business results.
  • Subject Matter Expertise:
    • Maintaining knowledge of current Adtech/Martech Ecosystems trends
    • Strong understanding of current privacy rules and regulations
    • Strong understanding of research and test design
    • Strong understanding of 1P and 3P industry sources
  • Data Management: Lead Audience team in defining and tracking audience groups, coordinating data sharing with partners, and compiling performance reports.
  • Build And Maintain Relationships: With clients, internal agency counterparts, and data & technology vendor

Qualifications
  • 10+ years of experience in digital media, including consulting (strategy/operations), advanced analytics, marketing technology, or digital strategy/buying.
  • Strong knowledge of digital platforms and tools: DSPs, DMPs, third-party audience data, cross-screen OLV, and data analytics.
  • Experience leveraging audience data for strategic investment and communication decisions.
  • Experience using 3p data and 1p data to impact media and business goals
  • Strong experience managing teams
  • Strong attention to detail, prioritization skills, and a proven ability to operate in high-pressure environments.
  • Excellent written and verbal communication skills.
  • Fluency in 3P syndicated industry research tools (eMarketer, comScore, Statista, Mintel, GWI, MRI, crosstab reporting, etc.)
  • Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
  • Proven history of bringing storytelling into data-based presentations

Additional information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
#LI-JL2
Compensation Range: USD $168,150.00 - USD $230,100.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/10/2026.

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