Guide updates to ad copy, audience signals, feeds, landing pages, and lead forms to improve CPL and lead quality. * Manage agency or platform execution, review performance, and make sure ...
Guide updates to ad copy, audience signals, feeds, landing pages, and lead forms to improve CPL and lead quality. * Manage agency or platform execution, review performance, and make sure ...
Security Officer - Day or Night Shift - $20/Hour
Springfield, MO · On-site
$20/hr
Officers will also participate in any agency required training. Paid training provided. No ... Please email this ad with your resume and be sure to include your name, phone number, email address ...
Quick apply
Security Officer - Day or Night Shift - $20/Hour
Springfield, MO · On-site
$20/hr
Officers will also participate in any agency required training. Paid training provided. No ... Please email this ad with your resume and be sure to include your name, phone number, email address ...
Radiology - IR Tech
Springfield, MO · On-site
Disability Insurance (Short-Term and Long-Term) * Life and AD&D Insurance * Paid Sick Leave (where ... Cynet Health is a Joint Commission-accredited, Minority-Owned healthcare staffing agency ...
Radiology - IR Tech
Springfield, MO · On-site
Disability Insurance (Short-Term and Long-Term) * Life and AD&D Insurance * Paid Sick Leave (where ... Cynet Health is a Joint Commission-accredited, Minority-Owned healthcare staffing agency ...
Sr. Manager, Permitting & Licensing
Springfield, MO · On-site
$110 - $140/hr
Coordinate with Alcohol Beverage Control (ABC) agencies and local licensing authorities.* Track compliance deadlines, reporting requirements, and license restrictions.* Partner with restaurant and ...
Sr. Manager, Permitting & Licensing
Springfield, MO · On-site
$110 - $140/hr
Coordinate with Alcohol Beverage Control (ABC) agencies and local licensing authorities.* Track compliance deadlines, reporting requirements, and license restrictions.* Partner with restaurant and ...
Radiology - Echo Tech
Springfield, MO · On-site
Disability Insurance (Short-Term and Long-Term) * Life and AD&D Insurance * Paid Sick Leave (where ... Cynet Health is a Joint Commission-accredited, Minority-Owned healthcare staffing agency ...
Radiology - Echo Tech
Springfield, MO · On-site
Disability Insurance (Short-Term and Long-Term) * Life and AD&D Insurance * Paid Sick Leave (where ... Cynet Health is a Joint Commission-accredited, Minority-Owned healthcare staffing agency ...
Retail Cashier
$15.50/hr
Safeguards agency assets, including cash, donated items, and purchased items, from harm, damage, or ... Voluntary Life and AD&D Insurance on the first of the month following the hire date for employees ...
Retail Cashier
$15.50/hr
Safeguards agency assets, including cash, donated items, and purchased items, from harm, damage, or ... Voluntary Life and AD&D Insurance on the first of the month following the hire date for employees ...
Pharmacist
Springfield, MO · On-site
$53 - $63.75/hr
Disability Insurance (Short-Term and Long-Term) * Life and AD&D Insurance * Paid Sick Leave (where ... Cynet Health is a Joint Commission-accredited, Minority-Owned healthcare staffing agency ...
Pharmacist
Springfield, MO · On-site
$53 - $63.75/hr
Disability Insurance (Short-Term and Long-Term) * Life and AD&D Insurance * Paid Sick Leave (where ... Cynet Health is a Joint Commission-accredited, Minority-Owned healthcare staffing agency ...
Medical Support Assistant (Advanced)
Springfield, MO · On-site
$16.25 - $20.75/hr
... ad-hoc telework only. VA supports the use of filling virtually to help attract and retain talented individuals in public service, increase worker productivity, and better prepare the agency to ...
New
Medical Support Assistant (Advanced)
Springfield, MO · On-site
$16.25 - $20.75/hr
... ad-hoc telework only. VA supports the use of filling virtually to help attract and retain talented individuals in public service, increase worker productivity, and better prepare the agency to ...
New
Retail Cashier
Ozark, MO · On-site
$15.50/hr
Safeguards agency assets, including cash, donated items, and purchased items, from harm, damage, or ... Voluntary Life and AD&D Insurance on the first of the month following the hire date for employees ...
Retail Cashier
Ozark, MO · On-site
$15.50/hr
Safeguards agency assets, including cash, donated items, and purchased items, from harm, damage, or ... Voluntary Life and AD&D Insurance on the first of the month following the hire date for employees ...
Retail Cashier
$15.50/hr
Safeguards agency assets, including cash, donated items, and purchased items, from harm, damage, or ... Voluntary Life and AD&D Insurance on the first of the month following the hire date for employees ...
Retail Cashier
$15.50/hr
Safeguards agency assets, including cash, donated items, and purchased items, from harm, damage, or ... Voluntary Life and AD&D Insurance on the first of the month following the hire date for employees ...
Pharmacy - Pharmacist
Springfield, MO · On-site
$53 - $63.75/hr
Disability Insurance (Short-Term and Long-Term) * Life and AD&D Insurance * Paid Sick Leave (where ... Cynet Health is a Joint Commission-accredited, Minority-Owned healthcare staffing agency ...
Pharmacy - Pharmacist
Springfield, MO · On-site
$53 - $63.75/hr
Disability Insurance (Short-Term and Long-Term) * Life and AD&D Insurance * Paid Sick Leave (where ... Cynet Health is a Joint Commission-accredited, Minority-Owned healthcare staffing agency ...
Retail Cashier
Ozark, MO · On-site
$15.50/hr
Safeguards agency assets, including cash, donated items, and purchased items, from harm, damage, or ... Voluntary Life and AD&D Insurance on the first of the month following the hire date for employees ...
Retail Cashier
Ozark, MO · On-site
$15.50/hr
Safeguards agency assets, including cash, donated items, and purchased items, from harm, damage, or ... Voluntary Life and AD&D Insurance on the first of the month following the hire date for employees ...
Pharmacist
Springfield, MO · On-site
$53 - $63.75/hr
Disability Insurance (Short-Term and Long-Term) * Life and AD&D Insurance * Paid Sick Leave (where ... Cynet Health is a Joint Commission-accredited, Minority-Owned healthcare staffing agency ...
Pharmacist
Springfield, MO · On-site
$53 - $63.75/hr
Disability Insurance (Short-Term and Long-Term) * Life and AD&D Insurance * Paid Sick Leave (where ... Cynet Health is a Joint Commission-accredited, Minority-Owned healthcare staffing agency ...
Retail Cashier
Springfield, MO · On-site
$15.50/hr
Safeguards agency assets, including cash, donated items, and purchased items, from harm, damage, or ... Voluntary Life and AD&D Insurance on the first of the month following the hire date for employees ...
Retail Cashier
Springfield, MO · On-site
$15.50/hr
Safeguards agency assets, including cash, donated items, and purchased items, from harm, damage, or ... Voluntary Life and AD&D Insurance on the first of the month following the hire date for employees ...
Pharmacy - Pharmacist
Springfield, MO · On-site
$53 - $63.75/hr
Disability Insurance (Short-Term and Long-Term) * Life and AD&D Insurance * Paid Sick Leave (where ... Cynet Health is a Joint Commission-accredited, Minority-Owned healthcare staffing agency ...
Pharmacy - Pharmacist
Springfield, MO · On-site
$53 - $63.75/hr
Disability Insurance (Short-Term and Long-Term) * Life and AD&D Insurance * Paid Sick Leave (where ... Cynet Health is a Joint Commission-accredited, Minority-Owned healthcare staffing agency ...
Retail Cashier
Springfield, MO · On-site
$15.50/hr
Safeguards agency assets, including cash, donated items, and purchased items, from harm, damage, or ... Voluntary Life and AD&D Insurance on the first of the month following the hire date for employees ...
Retail Cashier
Springfield, MO · On-site
$15.50/hr
Safeguards agency assets, including cash, donated items, and purchased items, from harm, damage, or ... Voluntary Life and AD&D Insurance on the first of the month following the hire date for employees ...
Retail Processor
Springfield, MO · On-site
$15.50/hr
Safeguards agency assets, including cash, donated items, and purchased items, from harm, damage, or ... Voluntary Life and AD&D Insurance on the first of the month following the hire date for employees ...
Retail Processor
Springfield, MO · On-site
$15.50/hr
Safeguards agency assets, including cash, donated items, and purchased items, from harm, damage, or ... Voluntary Life and AD&D Insurance on the first of the month following the hire date for employees ...
Therapy - OT
Buffalo, MO · On-site
$36.50 - $48.25/hr
Disability Insurance (Short-Term and Long-Term) * Life and AD&D Insurance * Paid Sick Leave (where ... Cynet Health is a Joint Commission-accredited, Minority-Owned healthcare staffing agency ...
Therapy - OT
Buffalo, MO · On-site
$36.50 - $48.25/hr
Disability Insurance (Short-Term and Long-Term) * Life and AD&D Insurance * Paid Sick Leave (where ... Cynet Health is a Joint Commission-accredited, Minority-Owned healthcare staffing agency ...
Retail Processor
$15.50/hr
Safeguards agency assets, including cash, donated items, and purchased items, from harm, damage, or ... Voluntary Life and AD&D Insurance on the first of the month following the hire date for employees ...
Retail Processor
$15.50/hr
Safeguards agency assets, including cash, donated items, and purchased items, from harm, damage, or ... Voluntary Life and AD&D Insurance on the first of the month following the hire date for employees ...
Retail Processor
Springfield, MO · On-site
$15.50/hr
Safeguards agency assets, including cash, donated items, and purchased items, from harm, damage, or ... Voluntary Life and AD&D Insurance on the first of the month following the hire date for employees ...
Retail Processor
Springfield, MO · On-site
$15.50/hr
Safeguards agency assets, including cash, donated items, and purchased items, from harm, damage, or ... Voluntary Life and AD&D Insurance on the first of the month following the hire date for employees ...
Ad Agency information
See Springfield, MO salary details
$4.89 - $5.87
0% of jobs
$5.87 - $6.86
0% of jobs
$6.86 - $7.85
0% of jobs
$7.85 - $8.84
0% of jobs
$8.84 - $9.83
0% of jobs
$9.83 - $10.82
0% of jobs
$10.82 - $11.81
0% of jobs
$11.81 - $12.80
0% of jobs
$12.80 - $13.79
0% of jobs
$13.79 - $14.78
0% of jobs
$15.02 is the 25th percentile. Wages below this are outliers.
$14.78 - $15.77
100% of jobs
$4
$15
How much do ad agency jobs pay per hour?
What is an ad agency?
What are the typical collaboration dynamics within an ad agency team?
What are the key skills and qualifications needed to thrive at an ad agency, and why are they important?
What is the difference between Ad Agency vs Media Planner?
| Aspect | Ad Agency | Media Planner |
|---|---|---|
| Credentials | Marketing or advertising degree, certifications in advertising | Marketing, advertising, or communications degree, media planning certifications |
| Work Environment | Agency offices, client meetings, creative teams | Media departments, client presentations, research settings |
| Industry Usage | Used by advertising agencies to create campaigns | Used within agencies or media companies to plan media buys |
| Search & Comparison | Often compared for campaign roles | Compared for media planning roles |
While both roles operate within the advertising industry, an Ad Agency is a company that creates and manages advertising campaigns, whereas a Media Planner specializes in selecting the best media channels to reach target audiences. Understanding these differences helps clarify career paths and job expectations in the advertising field.
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Digital Marketing Manager-WRM
Springfield, MO • On-site
6.4
Based on 439 frontline employees who took The Breakroom Quiz
16th of 39 rated national retailers
People enjoy working here
Recommended by students
Respectful managers
Uninterrupted breaks
Full-time
Medical, Dental, Vision, Retirement, PTO
Posted 10 days ago
Job description
The Digital Marketing Manager owns digital lead generation for White River Marine Group, with a focus on Cost Per Lead (CPL), lead quality, and how those leads convert to sales. This role is part of the Performance Marketing team and owns the strategy, budget management, and ongoing optimization of paid media programs that support boat sales across White River Marine Group brands.
This role manages paid media performance across search, social, programmatic, affiliate, and other digital channels. The person in this role should be comfortable digging into the details, but also able to step back, set priorities, work with partners, and turn performance trends into clear next steps for the business.
The role works closely with CRM, analytics, sales, brand, and agency partners to make sure lead generation programs are tracked correctly, tied back to business results, and set up in a way that can scale.
ESSENTIAL FUNCTIONS
CPL Ownership & Lead Generation Strategy
- Own the CPL approach across paid media channels, including goals, priorities, measurement, and performance follow-through.
- Build channel and audience strategies that increase qualified lead volume while improving lead quality, conversion rates, and cost efficiency.
- Work with CRM, sales, analytics, and agency teams to understand how leads are converting and adjust media plans based on what is working.
- Create and manage a practical testing plan across audiences, creative, offers, landing pages, bidding strategies, and lead forms.
- Recommend budget shifts, channel mix changes, and growth opportunities based on performance trends and business priorities.
Paid Media Strategy, Execution & Agency Management
- Paid Search:
- Lead paid search strategy for lead acquisition, including keyword structure, bidding, campaign setup, and conversion improvement opportunities.
- Guide updates to ad copy, audience signals, feeds, landing pages, and lead forms to improve CPL and lead quality.
- Manage agency or platform execution, review performance, and make sure recommendations are tied to business goals and budget expectations.
- Paid Social:
- Lead paid social lead generation across platform lead forms, conversion campaigns, and audience testing.
- Work with creative, brand, and agency teams to test messaging and creative that can drive better-quality leads.
- Programmatic / Display:
- Set the approach for prospecting and retargeting programs focused on efficient lead growth, audience quality, and frequency control.
- Review audiences, creative, inventory, and measurement outputs to improve conversion performance.
- Affiliate / Partner Marketing:
- Manage partner strategies that support cost-efficient, compliant, and higher-quality lead acquisition.
- Review partner performance, lead quality, compliance, and optimization opportunities.
- Additional Marketing Channels:
- Evaluate new digital channels based on business need, lead potential, tracking requirements, and the level of effort needed to launch.
Attribution, Tracking & Ad Tech Integration
- Lead the measurement approach across attribution models, tracking methods, platform reporting, and CRM-connected reporting.
- Work with analytics, engineering, CRM, and agency teams to make sure lead tracking is accurate across platforms, including pixels, server-side tracking, offline conversion imports, and CRM integrations.
- Review performance based on actual CPL, lead quality, and downstream conversion instead of relying only on platform-reported results.
- Help resolve tracking gaps, reporting issues, and data quality concerns across the marketing tech stack.
Data, Reporting & Optimization
- Analyze and communicate campaign performance with a focus on CPL, lead quality, conversion rates, budget efficiency, and business impact.
- Build reporting that connects media performance to sales outcomes and business priorities.
- Recommend budget changes, pacing adjustments, channel mix updates, and scaling opportunities based on performance.
- Plan, document, and share results from tests across creative, landing pages, audiences, offers, and bidding strategies.
Cross-Functional Collaboration
- Work closely with CRM, sales, analytics, brand, creative, and agency partners to understand lead performance from media click through sales outcome.
- Turn performance trends into clear action plans, priorities, and recommendations.
- Make sure paid media work supports broader marketing priorities while staying focused on CPL and lead quality.
- Manage timelines, priorities, and communication across internal teams and external partners.
TRAVEL REQUIREMENTS
- None
PHYSICAL REQUIREMENTS
- Regularly performs computer work and sits.
- Occasionally walks and stands.
- Seldom/never lifts up to 50 lbs.
INDEPENDENT JUDGEMENT
- Works with a high level of independence when setting priorities, managing budgets, and making optimization decisions within business guidelines.
- Uses data, performance trends, and business context to guide recommendations and improve results.
- Identifies risks, opportunities, and process improvements, then brings forward clear recommendations to leadership and partners.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.
Bass Pro Shops
About Bass Pro Shops
Sourced by ZipRecruiter
Industry
Retail
Company size
10,000+ Employees
Headquarters location
Springfield, MO, US
Year founded
1972
Website
What Bass Pro Shops employees say
Pay
Benefits
Hours and flexibility
Workplace
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