ZipRecruiter

Log In

1

Activation Manager Jobs in Springfield, MO (NOW HIRING)

Bass Pro Shops

Sponsorship Specialist

Springfield, MO · On-site

... activation, customer service, tournament operations, outdoor events, or related field preferred KNOWLEDGE, SKILLS AND ABILITY: * Strong organizational and time management skills required. * Strong ...

next page

Showing results 1-20

All JobsActivation JobsActivation Manager JobsActivation Manager Jobs in Springfield, MO

Activation Manager information

What is an activation manager?

Activation Managers are professionals responsible for planning, coordinating, and executing marketing campaigns or brand activations. They work closely with clients, creative teams, and vendors to ensure that marketing initiatives are delivered effectively and on time. Their role often includes developing strategies to engage target audiences, managing budgets, analyzing campaign performance, and optimizing future activations. Activation Managers play a key part in bringing brands to life through memorable experiences and ensuring that marketing goals are met.

What skills and qualifications are needed to be an activation manager?

To thrive as an Activation Manager, you need expertise in project management, marketing strategy, and event execution, often backed by a degree in marketing or business. Familiarity with CRM platforms, digital marketing tools, and analytics systems like Salesforce or HubSpot is typically required. Strong organizational skills, creativity, and effective communication help drive cross-functional collaboration and deliver impactful campaigns. These abilities are crucial for ensuring seamless campaign rollouts that meet client objectives and maximize brand engagement.

What challenges do activation managers face when launching new campaigns?

Activation Managers often encounter challenges such as aligning cross-functional teams, managing tight deadlines, and ensuring campaigns resonate with the target audience. Coordinating between creative, sales, and digital teams requires strong communication and organizational skills. Additionally, adapting to last-minute changes in client objectives or market trends can test flexibility and problem-solving abilities. Successfully navigating these challenges allows Activation Managers to execute impactful campaigns and demonstrate their value to both clients and internal stakeholders.

What is the difference between Activation Manager vs Marketing Coordinator?

AspectActivation Manager
Primary RoleOversees brand activations, experiential marketing campaigns, and event execution to engage consumers directly.
Required SkillsProject management, event planning, vendor coordination, marketing strategy, communication skills.
Work EnvironmentOften works on-site at events, in marketing departments, or with agencies.
Common CertificationsMarketing certifications, event management credentials, project management certifications.

While both roles involve marketing activities, an Activation Manager focuses on executing live brand experiences and events, whereas a Marketing Coordinator handles broader marketing tasks, including campaign support and administrative duties. Activation Managers typically lead specific experiential projects, requiring specialized event skills, while Marketing Coordinators support overall marketing strategies across channels.

What job categories do people searching Activation Manager jobs in Springfield, MO look for?

The top searched job categories for Activation Manager jobs in Springfield, MO are:

Activation Manager jobs near you
Infographic showing various Activation Manager job openings in Springfield, MO as of August 2026, with employment types broken down into 85% Full Time, 14% Part Time, and 1% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution.

Manager Digital Marketing

O'Reilly Auto Parts

Springfield, MO • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 7 days ago

O'Reilly Auto Parts rating

5.3

Company rating: 5.3 out of 10

Based on 1,916 frontline employees who took The Breakroom Quiz

558th of 740 rated retailers

Job description

The Digital Marketing Manager will lead a team that has broad responsibility of defining and executing the O'Reilly digital marketing and content strategy. This position will work with the broader Marketing department, direct reports and subject matter experts throughout the organization. The Digital Marketing Manager will develop, implement, track and optimize the digital marketing campaigns across all digital channels.
ESSENTIAL JOB FUNCTIONS
Plan and manage all digital marketing campaign strategy, content development and delivery across multiple digital channels and platforms (SEM/SEO, social media, paid search, display, email, local search, mobile)
Identify trends and investigate new and creative growth strategies and emerging technologies to enhance/increase performance and optimize digital marketing spend to drive traffic to our retail locations and website
Provide meaningful insights into business performance; make recommendations for improvements, new content, new initiatives, opportunities, etc. that will drive business growth
Optimize website design for improved performance (usability, design, content) and develop/share best practices
Collaborate and partner with teams from multiple departments (Creative, IT, Merchandise, Pricing, Legal, Accounting, etc.) to plan and lead project delivery
Track and measure marketing performance metrics, including promotions and additional marketing programs, reporting and optimizing based on results
Engage with IT counterparts for selection and performance of ecommerce platforms, email service and analytics providers
Focus on website conversion improvements
Manage vendor relationships in relation to digital marketing strategy/activation.
Manage the marketing budget for all areas of responsibility
Participate in the annual marketing planning process
SKILLS/EDUCATION/KNOWLEDGE/EXPERIENCE/ABILITIES
Required:
Bachelor's degree in marketing, communications or business
4+ years of direct and hands-on digital marketing experience (search engine optimization, website analytics, Google Adwords, etc.)
Strong technical acumen and ability to act as a liaison between marketing and Information Technology departments
Must be knowledgeable about the web and emerging technologies
Experience working with cross-functional teams with an ability to influence others internally and externally
Ability to manage projects, be organized and set clear priorities
Demonstrated ability to lead and develop a team and team members in a team-oriented workplace
Excellent written verbal and communication skills
Proactive, self-started who is comfortable in a team oriented work environment
Proficiency with MS PowerPoint, Excel and Work
Desired:
Knowledge of internal O'Reilly processes including O'Reilly store operations experience
Retail marketing experience
Understanding of search engine optimization and online analytics
O'Reilly Auto Parts has a proven track record of growth and stability. O'Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.
Total Compensation Package:
  • Competitive Wages & Paid Time Off
  • Stock Purchase Plan & 401k with Employer Contributions Starting Day One
  • Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
  • Team Member Health/Wellbeing Programs
  • Tuition Educational Assistance Programs
  • Opportunities for Career Growth

O'Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.
Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: rar@oreillyauto.com or call (800) 471-7431 option , and provide your requested accommodation, and position details.

What O'Reilly Auto Parts employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply