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Activation Assistant Jobs in California (NOW HIRING)

Univision

Activations Technician-Seasonal

Los Angeles, CA

$21.25 - $29/hr

Activation Technicians must be able to collaborate creatively with the Sales & Promotions staff ... requirements; * Assist with remote broadcast operations, including connectivity, power, and ...

Univision

Activations Technician-Seasonal

Los Angeles, CA

$21.25 - $29/hr

Activation Technicians must be able to collaborate creatively with the Sales & Promotions staff. You will report to the Activations Supervisor. YOUR DAY-DAY: * Assist in carrying out of station in ...

Boston Properties

Marketing Coordinator

San Francisco, CA · On-site

$75K - $105K/yr

Liaise with office clients to support marketing goals around added amenities and activations. * Assist in identifying and targeting appropriate community partners for mutually beneficial activations.

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All JobsActivation JobsActivation Assistant JobsActivation Assistant Jobs in California

Activation Assistant information

What are the key skills and qualifications needed to thrive as an activation assistant, and why are they important?

To thrive as an Activation Assistant, you need strong organizational abilities, attention to detail, and a background in event coordination or marketing. Familiarity with project management tools, CRM systems, and proficiency in Microsoft Office are typically beneficial. Excellent communication, teamwork, and problem-solving skills help you manage tasks and interact effectively with clients and team members. These skills are crucial to ensure smooth execution of activation campaigns and successful client experiences.

What is the difference between Activation Assistant vs Customer Service Representative?

AspectActivation AssistantCustomer Service Representative
Required CredentialsHigh school diploma or equivalent; some roles may prefer certifications in customer supportHigh school diploma or equivalent; often requires customer service training
Work EnvironmentOffice or retail settings, assisting with product or service activationCall centers, retail, or office settings, handling customer inquiries
Employer & Industry UsageTelecommunications, technology, retailTelecommunications, retail, service industries
Common Search & Comparison IntentUnderstanding role responsibilities and qualificationsCustomer support duties and skills comparison

The Activation Assistant typically focuses on helping customers activate products or services, often within retail or telecom environments, requiring specific technical knowledge. Customer Service Representatives handle broader customer inquiries, complaints, and support across various industries. While both roles involve customer interaction, Activation Assistants specialize in activation processes, whereas Customer Service Representatives provide ongoing support and problem resolution.

How does an activation assistant typically collaborate with marketing and sales teams during campaign launches?

Activation Assistants play a crucial role in supporting both marketing and sales teams by coordinating logistics, managing timelines, and ensuring effective communication during campaign launches. They often handle tasks such as preparing promotional materials, scheduling activations, and tracking campaign performance metrics. Close collaboration is key, as Activation Assistants serve as a bridge between creative, sales, and operations teams to ensure smooth execution and alignment with campaign objectives. This teamwork helps guarantee that activations are delivered on time and meet both internal and client expectations.

What is an activation assistant?

Activation Assistants are professionals who support the execution and coordination of marketing or promotional campaigns, often working for brands, agencies, or event companies. They help ensure that campaigns are carried out smoothly by handling logistics, communicating with teams, and assisting with on-site or digital activations. Their responsibilities can include preparing materials, setting up events, tracking campaign performance, and providing customer service. Activation Assistants play a key role in bringing marketing strategies to life and engaging target audiences effectively.
What are the most commonly searched types of Activation jobs in California? The most popular types of Activation jobs in California are:
What cities in California are hiring for Activation Assistant jobs? Cities in California with the most Activation Assistant job openings:
Activation Assistant jobs near you

Senior Associate, Media Planning & Activation

UNFOLD Agency

Culver City, CA • On-site

Full-time

Medical, Dental, Vision, Retirement

Re-posted 18 days ago

Job description

Senior Associate, Media Planning & Activation
Location: Los Angeles, CA
Department: Media
Reports To: Supervisor, Media
About UNFOLD
UNFOLD is an award-winning digital creative agency based in Los Angeles, partnering with leading entertainment, gaming, and consumer brands. We develop culturally relevant, digitally driven campaigns that connect audiences to brands across platforms, with a strong focus on performance, innovation, and measurable impact.
We operate at the intersection of creative, media, and culture, helping brands break through with work that is both strategically sound and culturally relevant.
Why UNFOLD
  • Work on high-profile entertainment, gaming, and consumer brands
  • Integrated creative + media model (not siloed)
  • Strong test-and-learn culture focused on performance
  • Opportunity to grow across strategy, activation, and leadership
  • Exposure to full-funnel campaigns across emerging and traditional channels
The Role
We are seeking a Senior Associate, Media Planning & Activation to independently manage campaign execution, optimization, and performance across biddable and direct media channels.
This is a hands-on role responsible for building, managing, and optimizing campaigns while supporting strategic planning and ensuring high-quality execution. You will play a critical role in delivering performance, maintaining operational excellence, and contributing to cross-functional collaboration.
The ideal candidate is highly detail-oriented, performance-driven, and comfortable operating across multiple platforms while working closely with Supervisors and senior leadership.
Key Responsibilities
Media Planning & Activation
  • Build and manage campaigns across:
    • Paid Social (Meta, TikTok, Snapchat, Reddit)
    • YouTube & Google Ads
    • Programmatic (DV360, Nexxen, TTD exposure)
    • CTV / OLV
    • Audio
    • DOOH
    • Direct IO, sponsorships, and takeovers
  • Execute audience targeting, segmentation, and retargeting strategies
  • Manage budgets, pacing, and delivery across campaigns
  • Ensure campaigns launch accurately and on schedule

Performance & Optimization
  • Monitor and optimize campaign performance across key KPIs:
    • CPA, ROAS, CAC, CTR, CVR, engagement
  • Execute structured A/B testing frameworks, including:
    • Creative and messaging
    • Audience segmentation
    • Bidding and optimization strategies
  • Identify trends and performance drivers
  • Implement optimizations and scale winning tactics
Measurement & Testing
  • Support implementation of incrementality testing (geo-lift, holdouts, lift studies)
  • Understand attribution models and performance limitations
  • Maintain accuracy of tracking and data inputs
  • Analyze performance and support insight development
POV & Strategic Contribution
  • Contribute insights on:
    • Platform performance trends
    • Creative effectiveness
    • Audience targeting strategies
  • Support development of data-backed recommendations
  • Share learnings to improve future campaign performance
Process & SOP Execution
  • Execute campaigns in line with established SOPs
  • Maintain consistency across:
    • Campaign setup
    • Naming conventions
    • Tracking and QA
  • Identify areas for improvement in workflows and execution
Cross-Functional Collaboration
  • Partner closely with:
    • Creative teams → asset delivery and testing
    • Analytics teams → reporting and measurement
    • Media Ops → timelines and execution readiness
  • Support alignment across teams and deliverables
Mentorship & Team Support
  • Support Associates and Junior Associates
  • Assist with onboarding and training
  • Provide guidance on campaign execution and QA
Day-to-Day
  • Building and launching campaigns across platforms
  • Monitoring performance and pacing
  • Implementing optimizations and testing
  • QA campaign setup, tracking, and assets
  • Pulling and analyzing reports
  • Coordinating with internal teams on deliverables
Strategy, Data & Tools Expertise
  • Media strategy tools: eMarketer, Comscore, platform insights
  • Tagging, pixels, and conversion tracking (Meta Pixel, Google tags, CAPI)
  • First-party and third-party data usage
  • Attribution and measurement fundamentals
  • Excel / Google Sheets for reporting and analysis
  • Google Docs and Slides / PowerPoint for reporting support
Qualifications
  • 4-7+ years of experience in paid media
  • Strong hands-on experience across multiple platforms
  • Experience managing campaigns independently
  • Strong analytical and problem-solving skills
  • Excellent attention to detail and organizational abilities
  • Ability to manage multiple workstreams in a fast-paced environment
What We Offer
  • Competitive Medical (subsidized), Dental, and Vision insurance
  • 401K
  • Flexible Time Off (FTO) Policy
  • Holiday Flex Time
  • Company-observed paid holidays
  • Monthly mobile phone stipend
  • Annual professional development stipend
  • Annual fitness stipend
  • Employee referral program
  • Pet-friendly office (LA)
  • Company-sponsored events and activities
About Our Culture
UNFOLD is a minority-owned business led by diverse founders who value different perspectives and backgrounds. We are committed to building an inclusive, respectful, and collaborative environment, with zero tolerance for discrimination or harassment of any kind.

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