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Action Sports Marketing Jobs (NOW HIRING)

Red Bull

Director, Sports Marketing

Miami, FL · On-site

$149K - $224K/yr

The Director, Sports Marketing owns & drives the development and execution of the Regional Sports ... Continuing out legacy in Actions sports & Growing reach in relevant Mass Sports. Deliver innovation ...

Red Bull

Director, Sports Marketing

Miami, FL

$149K - $224K/yr

Company Description The Director, Sports Marketing owns & drives the development and execution of ... Continuing out legacy in Actions sports & Growing reach in relevant Mass Sports. Deliver innovation ...

GEICO

Supervisor, Sports Marketing

New York, NY · On-site

Supervisor, Sports Marketing Location: Hybrid, 3 days per week onsite. Corporate offices in Chevy ... We believe that strategy comes before action - if we don't know why we're doing something, we don't ...

Geico

Supervisor, Sports Marketing

New York, NY · Hybrid

Supervisor, Sports Marketing Location: Hybrid, 3 days per week onsite. Corporate offices in Chevy ... We believe that strategy comes before action - if we don't know why we're doing something, we don't ...

Geico

Supervisor, Sports Marketing

Bethesda, MD · Hybrid

Supervisor, Sports Marketing Location: Hybrid, 3 days per week onsite. Corporate offices in Chevy ... We believe that strategy comes before action - if we don't know why we're doing something, we don't ...

iShare, Inc.

Marketing Advisor Sports Clubs & Leagues

$50 - $52/hr

Marketing Advisor - Sports Clubs & Leagues Job Type: Independent Consultant / Advisor Engagement: 3 ... Next-best-action recommendations. * GenAI-driven fan experiences. * Marketing and content ...

Red Bull

Sr. Director, Athlete Marketing

Santa Monica, CA · On-site

$149K - $224K/yr

Knowledge of the action sports landscape * Direct experience with sports data/systems analytics * Experience with product marketing to Red Bull's target consumer * Experience in endorsement ...

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Action Sports Marketing information

See salary details

$20K

$57.7K

$135.5K

How much do action sports marketing jobs pay per year?

As of Aug 22, 2026, the average yearly pay for action sports marketing in the United States is $57,677.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $65,000.00 per year, depending on experience, location, and employer.

What is action sports marketing?

Action sports marketing is a specialized field focused on promoting brands, products, or events related to high-energy sports such as skateboarding, snowboarding, surfing, BMX, and motocross. Professionals in this area create marketing campaigns that resonate with the action sports community and often collaborate with athletes, influencers, and event organizers. They use social media, sponsorships, branded content, and experiential marketing to engage with fans and build brand loyalty. Due to the unique culture and lifestyle associated with action sports, marketers must understand the audience deeply to create authentic and effective campaigns.

How does an action sports marketing professional typically collaborate with athletes and brands to create successful campaigns?

Action Sports Marketing professionals work closely with both athletes and brands to design campaigns that authentically resonate with the target audience. This often involves coordinating sponsorship deals, developing branded content, and organizing events or competitions to maximize exposure. Building strong relationships with athletes helps ensure their personal brand aligns with the campaign, while regular communication with brand teams ensures marketing objectives are met. Professionals in this role frequently navigate fast-paced environments and need to balance creative storytelling with measurable marketing outcomes.

What are the key skills and qualifications needed to thrive in action sports marketing, and why are they important?

To excel in Action Sports Marketing, you need a solid background in marketing principles, brand strategy, and a thorough understanding of the action sports industry, often supported by a marketing or business degree. Familiarity with digital marketing platforms, social media analytics, and content creation tools is highly valuable. Strong networking skills, creativity, and the ability to connect authentically with the target audience set top professionals apart. These competencies are essential for building successful campaigns, driving brand engagement, and maintaining credibility within a dynamic, trend-driven market.

What is the difference between Action Sports Marketing vs Sports Marketing Coordinator?

AspectAction Sports MarketingSports Marketing Coordinator
CredentialsRelevant marketing certifications, sports management degreesMarketing or sports management degrees, certifications beneficial
Work EnvironmentOutdoor events, extreme sports venues, brand activationsSports events, stadiums, promotional campaigns
Employer & IndustryAction sports brands, apparel companies, event organizersSports teams, leagues, marketing agencies

Action Sports Marketing focuses on promoting extreme sports and outdoor brands through events and brand activations, often in outdoor and dynamic environments. In contrast, Sports Marketing Coordinators handle broader sports campaigns, working with teams or leagues in more traditional settings. Both roles require marketing skills and industry knowledge but differ mainly in target audience and work setting.

What do you do in an action sports marketing job?

An action sports marketing job involves promoting brands, products, or events related to action sports such as skateboarding, snowboarding, or surfing. Responsibilities include creating marketing campaigns, managing social media, coordinating sponsorships, and engaging with the action sports community to increase brand visibility. Strong communication skills and knowledge of the sports are essential.
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What states have the most Action Sports Marketing jobs?

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Action Sports Marketing jobs near you
Infographic showing various Action Sports Marketing job openings in the United States as of August 2026, with employment types broken down into 94% Full Time, and 6% Part Time. Highlights an 94% In-person, and 6% Hybrid job distribution, with an average salary of $57,677 per year, or $27.7 per hour.

Director, Sports Marketing

Red Bull

Miami, FL • On-site

$149K - $224K/yr

Full-time

Re-posted 6 days ago

Red Bull rating

7.7

Company rating: 7.7 out of 10

Based on 30 frontline employees who took The Breakroom Quiz

17th of 52 rated marketing agency

Job description

The Director, Sports Marketing owns & drives the development and execution of the Regional Sports Marketing initiatives. This role is accountable for building relevance and consumer connection through events and athletes, building local and regional brand affinity while paying into Red Bull's relevant global and national strategies. Developing strategies and plans that connect with local Southeast Consumers, holding our heritage in Sport and grow our Mass Sport appeal. Delivering brand growth and household penetration in the Southeast.
They manage a team of Sr. Sports Marketing Managers who in turn manage Athlete Marketing through (Athlete Marketing Managers), Event Marketing through (Event Marketing Managers), Gaming through (Gaming Marketing Manager) and all related activity throughout the expansive geography of the region (FL,GA,NC, SC,TN,AR,MS,AL,LA). This person will continuously drive clear alignment between Global, National and their regional Sports Marketing team to ensure our strategies tactics and events to be the most innovative, on-brand, and impactful within the world of Red Bull.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
  • REGIONAL STRATEGY & BUSINESS PLANNING
    Own the annual Southeast Sports Marketing business plan defining priorities, investments, and growth opportunities
    Translate national strategy into regionally relevant programs that drive brand affinity, consumption and HHP Growth.
    Identify whitespace opportunities across sports, gaming, and athlete ecosystems. Continuously push the boundaries of sports marketing formats and storytelling.
  • ATHLETES, PLAYERS, CREATORS. OPINION LEADERS
    Establish a rich network in regional sports scenes to maintain awareness of latest sports trends and scenes
    Identify, develop and ensure balanced Athlete & Team partnership portfolio that delivers against Regional & National goals.
    Identify and develop high potential athletes stories and help create opportunities to amplify their reach within the region and nationally
    With Athlete Marketing Managers, the National Athlete Marketing team, and the Gaming Managers and National Gaming Player team identify, develop and elevate local talent to national impact.
  • EVENT INITIATIVES & PROJECTS
    Lead & support the creation, development and execution of regionally relevant sports marketing events. Continuing out legacy in Actions sports & Growing reach in relevant Mass Sports.
    Deliver innovation in event formats to ensure Red Bull remains best-in-class in live experiences
    Drive flawless execution and maximize ROI across all regional activations
    Use knowledge of local sports scenes and sports landscape to inform development of new event concepts
    Oversee Regional Sports Marketing resources to maximize the impact of local events.
  • GAMING
    Lead & support Gaming Manager in developing regional gaming strategy in partnership with national teams
    Identify opportunities to engage the gaming community through players, events, and content
    Expand reach into new and younger audiences through gaming ecosystems
  • COLLABORATION & DISCOVERY
    Lead and partner with Field Marketing, Sales, Media Network and Brand teams to ensure quality planning of all Sports Marketing activities in the region
    Identify relevant branded and non-branded sports content and stories for our owned, shared and earned media channels
    Ensure integrated planning that amplifies Sports Marketing impact across all touchpoints
  • PEOPLE MANAGEMENT
    Lead, coach, and develop a team of Sr. Sports Marketing Managers, Managers and Specialists
    Build a high-performance culture focused on creativity, ownership, and execution excellence by focusing on individual, strengths-based development.
    Drive succession planning and develop internal talent pipeline.
    Create a culture that recognizes effort and rewards execution following Red Bull's values

EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
  • Minimum 6 years of experience in Marketing and Management with a focus on sports, athletes, and consumers marketing with leadership responsibility.
  • Proven ability to develop and execute large-scale marketing initiatives and events.
  • Proven experience identifying, signing and managing Regional & National level Athletes & Team Partnerships.
  • Experience in Collegiate Sports & NIL.
  • Strong understanding of sports culture, trends, and emerging communities on a regional and national level.
  • Experience managing significant budgets and delivering ROI.
  • Expertise in content, storytelling, and integrated brand marketing.
  • Demonstrated leadership experience managing and developing teams.
  • Highly motivated self-starter, with high standards of work performance
  • Travel 50-60%
  • Permanent
  • Benefits eligible

WHERE YOU'LL BE BASED
MiamiFlorida, United States
United StatesRed Bull North America
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