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Account Based Marketing Jobs in Springfield, MO (NOW HIRING)

ADsmith Marketing and Advertising

Be Seen First

Assistant Account Executive

Springfield, MO · On-site

$40K - $49K/yr

... Marketing. Everything we do is grounded in smart strategy and data, but always with an eye toward ... We're a team of about 20 people based in Springfield, Missouri. We work hard, we take our craft ...

GSP Companies

Account Manager - Retail

Springfield, MO · On-site

... of marketing initiatives. This is a hybrid position based in either Springfield, Missouri or Madison, Wisconsin. Key Responsibilities Client & Account Management: * Serve as the primary point of ...

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All JobsAccount Based Marketing JobsAccount Based Marketing Jobs in Springfield, MO

Account Based Marketing information

See Springfield, MO salary details

$27.7K

$58.4K

$93.2K

How much do account based marketing jobs pay per year?

As of Aug 23, 2026, the average yearly pay for account based marketing in Springfield, MO is $58,374.00, according to ZipRecruiter salary data. Most workers in this role earn between $43,300.00 and $68,200.00 per year, depending on experience, location, and employer.

What is account based marketing?

Account Based Marketing (ABM) is a strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Rather than casting a wide net, ABM focuses marketing and sales resources on a clearly defined set of target accounts, personalizing campaigns and messaging to each account. This approach often leads to higher engagement rates, improved alignment between sales and marketing teams, and increased return on investment, especially in B2B environments.

How does an account based marketing professional typically collaborate with sales teams to drive results?

In an Account Based Marketing role, close collaboration with sales teams is essential to identify high-value target accounts, align on messaging, and coordinate outreach strategies. ABM professionals work with sales to develop personalized campaigns and share insights from engagement data, ensuring both teams are focused on the same goals. Regular meetings and shared metrics help maintain alignment, enabling both marketing and sales to nurture leads more effectively and accelerate the sales cycle. This partnership is key for measuring ROI and achieving successful account penetration.

What are the key skills and qualifications needed to thrive as an account based marketing professional, and why are they important?

To thrive in Account Based Marketing, you need expertise in targeted marketing strategy, data analysis, and a solid understanding of B2B sales cycles, often supported by a marketing degree or relevant experience. Familiarity with CRM platforms, marketing automation tools like HubSpot or Marketo, and account intelligence software is typically required. Strong collaboration, communication, and project management skills set standout ABM professionals apart. These competencies are vital for effectively orchestrating multi-channel campaigns and driving high-value account engagement and revenue growth.

What is the difference between Account Based Marketing vs Content Marketing Specialist?

AspectAccount Based MarketingContent Marketing Specialist
Primary FocusTargeting specific high-value accounts with personalized campaignsCreating and distributing content to attract and engage audiences
Skills & CredentialsMarketing automation, data analysis, account targetingContent creation, SEO, storytelling
Work EnvironmentB2B marketing teams, often in tech or enterprise sectorsMarketing or communications teams across various industries
GoalsGenerate qualified leads from key accountsBuild brand awareness and nurture leads through content

While both roles are vital in marketing strategies, Account Based Marketing focuses on personalized outreach to specific accounts, whereas Content Marketing Specialists develop content to attract a broader audience. Understanding these differences helps organizations align their marketing efforts effectively.

What job categories do people searching Account Based Marketing jobs in Springfield, MO look for?

The top searched job categories for Account Based Marketing jobs in Springfield, MO are:

What cities near Springfield, MO are hiring for Account Based Marketing jobs?

Cities near Springfield, MO with the most Account Based Marketing job openings:

Account Based Marketing jobs near you
Infographic showing various Account Based Marketing job openings in Springfield, MO as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $58,374 per year, or $28.1 per hour.

Account Manager - Retail

GSP MARKETING TECHNOLOGIES

Springfield, MO • On-site

Full-time

Posted 22 days ago

Job description

Description:

Job Summary

The Account Manager partners with an apparel and outdoor retail client to plan, coordinate, execute, and support retail marketing and point-of-purchase (POP) signage programs. This role manages client relationships, order processing, account growth, project execution, database maintenance, billing, and coordination with internal design and production teams to ensure successful delivery of marketing initiatives. This is a hybrid position based in either Springfield, Missouri or Madison, Wisconsin.


Key Responsibilities

Client & Account Management:

  • Serve as the primary point of contact for retail clients and support execution of retail marketing initiatives.
  • Build and maintain strong client relationships through responsive service and proactive communication.
  • Assess customer needs and develop strategic account plans.
  • Address client inquiries, concerns, and service issues.
  • Identify sales opportunities within existing accounts.
  • Upsell products and services, including software, surveys, and design solutions.
  • Conduct warm outreach to generate new business opportunities.
  • Prepare sales forecasts and account reports.
  • Act as a primary point of contact for clients and customers, delivering exceptional service, addressing inquiries, and resolving issues in a prompt, professional manner.

Order & Project Management:

  • Create, process, verify, and track detailed orders to ensure accuracy and timely delivery.
  • Maintain pricing, product, and signage databases.
  • Manage large-scale orders, special projects, and multi-client initiatives.
  • Coordinate with internal teams to support project execution and customer satisfaction.
  • Conduct store visits to verify program implementation and delivery.

Marketing & Brand Coordination:

  • Partner with clients and internal creative teams on signage, branding, and promotional materials.
  • Support artwork review, proofreading, and quality control of marketing assets.

Reporting & Analysis:

  • Prepare projections, account updates, visit summaries, and operational reports.
  • Monitor account performance and identify opportunities for improvement and growth.
Requirements:

Education and Experience:

  • 2+ years of experience in account management, sales, retail operations, customer service, or a related field. Experience in retail environments preferred.
  • Bachelor’s degree in Business, Marketing, Retail Merchandising, Communications, or related field preferred but not required.
  • Experience managing client relationships and coordinating multiple projects preferred.

Required Skills and Competencies:

  • Strong customer service and relationship-building skills.
  • Excellent verbal and written communication skills.
  • Strong organizational skills and attention to detail.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Project management and problem-solving capabilities.
  • Proficiency in Microsoft Office, particularly Excel, and database/CRM systems.
  • Ability to analyze customer needs and develop effective solutions.
  • Self-motivated, results-oriented, and collaborative team player.
  • Knowledge of retail marketing, branding, and promotional programs preferred.
  • Ability to prepare and deliver presentations to clients.

Travel and Physical Requirements:

  • Valid driver's license required.
  • Ability to travel within assigned territory and occasionally throughout the United States.
  • Ability to sit for extended periods and work extensively on a computer.
  • Ability to lift and carry up to 35 pounds.
  • Ability to perform routine reaching, handling, talking, hearing, and visual tasks required to perform the role.