GTB (a VML company) is a global precision-marketing agency, creating ideas that inspire people to ... A conceptual copywriter for the Retail Team must possess an essential set of core skills that ...
GTB (a VML company) is a global precision-marketing agency, creating ideas that inspire people to ... A conceptual copywriter for the Retail Team must possess an essential set of core skills that ...
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Who We Are VML is a leading creative company that combines brand experience, customer experience ... A conceptual copywriter for the Retail Team must possess an essential set of core skills that ...
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Birmingham, MI · On-site
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Birmingham, MI · On-site
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$66K - $87K/yr
A keen pulse on everything the Web has to offer (including, you know, the latest celebrity Twitter ... Qualifications We're looking for a copywriter who is both exceptionally qualified and a delight to ...
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$66K - $87K/yr
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Birmingham, MI · On-site
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Birmingham, MI · On-site
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Detroit, MI · On-site
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Detroit, MI · On-site
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Detroit, MI · On-site
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Detroit, MI · On-site
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Detroit, MI · On-site
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Detroit, MI · On-site
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Detroit, MI · Hybrid
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Detroit, MI · On-site
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Detroit, MI · On-site
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Detroit, MI · On-site
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Detroit, MI · On-site
$60K - $140K/yr
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Digital Marketing Copywriter
Auburn Hills, MI · On-site
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Auburn Hills, MI · On-site
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Culture Our culture is a competitive advantage; our shared values provide the foundation for how we interact with each other and the way we conduct our business. Our reputation is one of integrity ...
Culture Our culture is a competitive advantage; our shared values provide the foundation for how we interact with each other and the way we conduct our business. Our reputation is one of integrity ...
A Copywriter information
What is the difference between A Copywriter vs Content Writer?
| Aspect | A Copywriter | Content Writer |
|---|---|---|
| Primary Focus | Creating persuasive, marketing-oriented content to drive sales and engagement | Producing informative, educational, or entertaining content for audiences |
| Work Environment | Advertising agencies, marketing departments, freelance | Blogs, websites, magazines, corporate communications |
| Required Skills | Marketing knowledge, persuasive writing, SEO basics | Research skills, storytelling, informational writing |
While both roles involve writing, a Copywriter focuses on creating compelling content to promote products or services, often with a marketing goal. A Content Writer produces broader, informative content aimed at engaging or educating audiences. Understanding these differences helps employers and job seekers target the right skills and opportunities.
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For A Copywriter jobs in Michigan, the most frequently searched job titles are:
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Job description
WHO IS GTB?
GTB (a VML company) is a global precision-marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world's most iconic brands, GTB is part of WPP's industry-leading network of companies driving creative transformation. GTB works across six continents with offices worldwide.
GTB is looking for a Copywriter
Who you are:
A conceptual copywriter for the Retail Team must possess an essential set of core skills that distinguish themselves for the unique needs of Automotive Retail copywriting. An overview follows:Â Â
- IDEATOR
Most certainly, a skilled iterator is needed. One that can work quickly and efficiently under duress of deadlines. One that can also pivot ideation on request under extreme time-constraints [before & after regular business hours]. Strategic direction can quickly change, and is often subjected to market conditions, and global/current events.Â
- PERSISTENCE/STAYING POWER
As a result, the Retail Copywriter must possess staying power: the ability to keep digging in the well for ideas and solutions to any ever-changing directions. The Retail Writer must have the fortitude to remain committed to the project for the long haul...to endure not only unexpected direction changes, but multiple expected "tweaks & revisions" from the multiple layers of internal agency & client reviews. Â
- MULTI-TASKER
Indeed, these multiple writing skills are held to a premium, because they are relied upon and leveraged day-in, and day-out. For the Retail Copywriter must also be skilled in multi-tasking several assignments at once, and often, with pressing & overlapping deadlines (each with their own unique requirements). Deadline management skills are as much needed day-to-day, as the ability to deliver useful ideas. Â
- ARTICULATE & SUCCINCT
Sharing ideas is an everyday part of the job. The ability to succinctly articulate the how-what-why of an idea is a skill and quality that every Retail Copywriter should possess. Whether conveying ideas to your Art Director, Manager, Agency Colleagues or even Clients, the Retail Writer's ability to sell the work is just as important as the ability of the actual idea itself to sell the consumer.Â
What you need:
- A bachelor's degree, English or writing emphasis preferred
- Portfolio showcasing conceptual skills
- Three-plus years of experience in an agency setting, solid creative writing skills and a digital landscape expertise
- Proficiency with Microsoft, Adobe Creative Suites
- Demonstrated business acumen, ability to be a team player, establish an information hierarchy, work independently under guidance from Creative Director and other senior team members
About VML
Sourced by ZipRecruiter
Industry
Marketing
Company size
1,001 - 5,000 Employees
Headquarters location
Kansas City, MO, US
Year founded
1992