MassMutual Greater Richmond
MassMutual Greater Richmond

60 Massmutual Marketing Jobs Hiring Near You

Qualified candidates will need to reside in the greater Richmond, Virginia area in order to work in ... Support SEO/SEM strategy, optimize performance, track KPIs * Create content: Write and edit blogs ...

Digital Marketing Specialist

Richmond, VA · On-site

$61K - $68K/yr

Qualified candidates will need to reside in the greater Richmond, Virginia area in order to work in ... Support SEO/SEM strategy, optimize performance, track KPIs Create content: Write and edit blogs ...

Qualified candidates will need to reside in the greater Richmond, Virginia area in order to work in ... Support SEO/SEM strategy, optimize performance, track KPIs * Create content: Write and edit blogs ...

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MassMutual Greater Richmond Jobs Information

What are the key skills and qualifications needed to thrive as a Marketing professional, and why are they important?

To thrive as a Marketing professional, you need a strong grasp of market research, branding, campaign strategy, and typically at least a bachelor's degree in marketing or a related field. Familiarity with digital marketing tools, analytics platforms like Google Analytics, and certifications such as HubSpot or Google Ads are highly valuable. Creativity, adaptability, and strong communication skills help you craft compelling messages and collaborate effectively across teams. These skills are crucial for driving brand awareness, engaging target audiences, and achieving business goals in a competitive marketplace.

How does a marketing professional typically collaborate with other departments within a company?

Marketing professionals regularly work cross-functionally with departments like sales, product development, and customer service to align strategies and messaging. For example, they may partner with sales to develop campaigns that support lead generation, or with product teams to ensure that promotional materials accurately reflect new features. Close collaboration helps ensure consistent branding and a seamless customer experience. Effective communication and teamwork are key to delivering successful marketing initiatives.

What is marketing and what do marketers do?

Marketing is the process of promoting, selling, and distributing a product or service to customers. Marketers identify target audiences, develop strategies to reach them, and create campaigns that build brand awareness and drive sales. Their work often involves market research, advertising, digital marketing, social media management, and analyzing data to measure the effectiveness of marketing efforts. Ultimately, marketers help businesses connect with consumers and achieve their business goals.

What is the difference between Marketing vs Sales?

AspectMarketingSales
Primary FocusCreating awareness and generating leadsConverting leads into customers
Skills NeededMarket research, content creation, brandingCommunication, negotiation, relationship building
Work EnvironmentStrategic planning, campaigns, digital platformsClient meetings, direct interactions, closing deals
Common CertificationsDigital marketing certifications, HubSpot, Google AdsSales certifications, CRM training

While marketing focuses on attracting and engaging potential customers through campaigns and branding, sales concentrates on directly closing deals and building customer relationships. Both roles are essential in the sales funnel and often work closely together to achieve business growth.

What are the most popular categories at Massmutual?
Infographic showing various Marketing job openings at Massmutual in the United States as of May 2026, with employment types broken down into 100% Full Time. Highlights an 90% Physical, and 10% Remote job distribution.
Title Sales & Marketing Manager | Full-Time | Greater Richmond Convention Center

Title Sales & Marketing Manager | Full-Time | Greater Richmond Convention Center

XL Center

Richmond, VA • On-site

$58K - $63K/yr

Other

Medical, Dental, Vision, Retirement, PTO

Posted 22 days ago


Job description

Sales & Marketing Manager | Full-Time | Greater Richmond Convention Center
Location US-VA-Richmond
Job Post Information* : Posted Date 3 weeks ago(5/5/2026 3:22 PM)
Job ID 2026-31684
Location Name Greater Richmond Convention Center
Category Sales
Type Regular Full-Time
Location : Location US-VA-Richmond
Job Post Information* : External Company Name Oak View Group
Job Post Information* : External Company URL https://www.oakviewgroup.com/
Location : Postal Code 23219
Location : Address 403 North Third Street
Job Post Information* : Post End Date 7/31/2026
Oak View Group

Oak View Group (OVG) is the global leader in premium live entertainment infrastructure and services, with a platform spanning venue development and end-to-end capabilities across venue management, hospitality, and sponsorship sales. Founded in 2015, the company serves a collection of seven world-class owned venues and a client roster of the most iconic arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions, spanning four continents. 

Position Summary

The Sales & Marketing Manager plays a pivotal role in driving venue awareness and revenue growth at the Greater Richmond Convention Center. This is a true dual-role position, blending proactive sales with creative, digital-first marketing strategy. The ideal candidate combines creativity and strategic thinking with a data-driven mindset and thrives in a fast-paced, collaborative environment.

This role pays an annual salary of $58,000-$63,000

Benefits for Full-Time roles: Health, dental, and vision insurance; 401(k) savings plan; 401(k) matching; and paid time off (vacation days, sick days, and 11 holidays).

This position will remain open until July 31, 2026.

About the Venue

The Greater Richmond Convention Center is the largest meeting and exhibition venue in the Commonwealth of Virginia. With 178,158 square feet of contiguous exhibit space, a 30,550 square-foot Grand Ballroom, and 50,000 square feet of additional meeting/banquet space, the GRCC is well-positioned to host a variety of events from small meetings to large trade shows and conventions. Situated along the I-95 corridor, the GRCC lies within a 500-mile radius of one half of the U.S. population. The Richmond region is an affordable market in Central Virginia with the Blue Ridge Mountains to the north, the Atlantic Ocean to the south, Washington D.C. to the east, and North Carolina to the west.

Responsibilities
  • Proactively solicit new business through sales calls, client prospecting and relationship building, and networking to continuously grow the client database.
  • Respond to the RFPs event and develop proposals to highlight the value of hosting events at the GRCC
  • Attend tradeshows, networking events, and industry and regional conferences/events to
  • Work collaboratively with CVB for sales and marketing strategies.
  • Develop commercial partnership programs and sell advertising and sponsorship opportunities to generate non-event revenue: prepare proposals, negotiate terms, and contract execution.
  • Conduct facility tours for prospective clients and represent the facility at local and national trade shows, conferences, and industry events.
  • Develop, implement, and evaluate annual marketing strategies and plans aligned with sales goals and market positioning.
  • Actively promote the Convention Center as a world-class meetings, conventions, and exhibitions facility at the regional and national levels.
  • Lead targeted marketing campaigns for priority markets, events, and business segments.
  • Manage and evolve the center's digital presence, including website, analytics, email marketing, social media, and digital signage.
  • Create and design content for social media, web, and print using Adobe Creative Suite, Canva, or similar tools.
  • Plan and execute digital advertising campaigns, including paid social, search, display, and retargeting.
  • Development and creation of marketing and brand-promoting materials, including annual reports, sales materials, and RFP proposal decks.
  • Develop and implement a proactive public relations strategy for the facility and key events.
  • Manage public relations initiatives, including but not limited to writing and distributing press releases, media alerts, and talking points; serve as the primary contact for media inquiries.
  • Build and maintain strong relationships with local, regional, and industry media.
  • Provide creative and strategic marketing support to the sales team, including proposals, presentations, and collateral.
  • Collaborate with tourism, hospitality, community, and venue stakeholders to enhance destination impact.
Qualifications
  • Bachelor's degree in marketing, communications, business, public relations, or a related field; equivalent professional experience may be substituted.
  • Minimum 3-5 years of progressively responsible sales and marketing experience, preferably within convention centers, hotels, sports or entertainment venues, or large public assembly facilities.
  • Experience with regional and/or national destination marketing strongly preferred.
  • Proven experience managing digital marketing platforms, websites, and social media channels.
  • Experience developing and selling advertising and sponsorship packages.
  • Strong writing, editing, and storytelling skills with the ability to analyze marketing performance metrics.
  • Proficiency with Microsoft Office; basic photography/videography skills and familiarity with editing software a plus.
  • Strategic thinker with strong execution skills and a modern, digitally savvy marketing mindset.
  • Collaborative, creative, results-driven, and comfortable representing the organization publicly.
  • Proactive in the sales process, adaptable to change, and eager to bring new ideas.
Strengthened by our Differences. United to Make a Difference

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

Equal Opportunity Employer

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis ("protected class") including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.

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