Launch Potato
Launch Potato

23 Launch Potato Video Manager Jobs Hiring Near You

... of Launch Potato's video business, starting with YouTube and expanding into other video-first platforms over time. This is a builder's role. You'll combine hands-on campaign management with high ...

At Launch Potato, you'll accelerate your career by owning outcomes, moving fast, and driving impact ... Schedule management across multiple C-suite executives, balancing strategic priorities and ...

WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30M+ monthly ... Experience managing UGC creators from sourcing through delivery * Ability to work across multiple ...

WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30M+ monthly ... Experience managing UGC creators from sourcing through delivery * Ability to work across multiple ...

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion ...

As Launch Potato has scaled to nearly 200 people across 18 countries, executive ops complexity has ... Schedule management across multiple C-suite executives, balancing strategic priorities and ...

As Launch Potato has scaled to nearly 200 people across 18 countries, executive ops complexity has ... Schedule management across multiple C-suite executives, balancing strategic priorities and ...

YOUR ROLE Launch Potato is looking for a Lead BI Developer to own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace ...

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion ...

Lead Data Analyst, Marketing

$88K - $110K/yr

YOUR ROLE Launch Potato is looking for a Lead BI Developer to own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace ...

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Launch Potato Jobs Information

What is it like to work at Launch Potato?

Launch Potato is a mobile gaming company that values a dynamic and collaborative work environment, fostering a culture of innovation and creativity among its team members.

The company's team structure is flat, with a focus on cross-functional collaboration and open communication, allowing employees to work closely with colleagues from various departments to drive project success. Launch Potato's offices are designed to be welcoming and inclusive, with amenities such as game rooms and social areas that encourage team bonding and relaxation.

Working at Launch Potato may appeal to candidates who are passionate about mobile gaming and enjoy working in a fast-paced, entrepreneurial environment, with opportunities to contribute to the development of new and exciting games and projects.

What makes Launch Potato an attractive place to work?

Launch Potato is a well-established mobile gaming company that has built a reputation for creating engaging and innovative games. The company's workplace is characterized by a collaborative environment that fosters creativity, experimentation, and learning, with a focus on delivering high-quality products and experiences. Joining Launch Potato offers opportunities for professionals to contribute to the development of popular mobile games, grow their skills, and be part of a dynamic team that values innovation and teamwork.
What other companies are hiring for Video Manager jobs?
What are the most popular categories at Launch Potato?
Infographic showing various Video Manager job openings at Launch Potato in the United States as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% Remote job distribution.
Head of Growth, Performance Video

Head of Growth, Performance Video

Launch Potato

Remote

Full-time

Posted 23 days ago


Job description

WHO ARE WE?
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.
As The Discovery and Conversion Company, our mission is to connect consumers with the world's leading brands through data-driven content and technology.
Headquartered in South Florida with a remote-first team spanning over 15 countries, we've built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.
WHY JOIN US?
At Launch Potato, you'll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.
YOUR ROLE
We're looking for a performance video growth leader to take full ownership of Launch Potato's video business, starting with YouTube and expanding into other video-first platforms over time.
This is a builder's role. You'll combine hands-on campaign management with high-level strategy, owning execution, P&L, pacing, reporting, growth targets, creative testing, and operating cadence. You build, optimize, and scale campaigns yourself while creating the systems and playbooks that let the channel grow beyond the limits most teams assume.
The initial focus is Insurance, with ownership across auto, home, health, ACA, Medicare, and other call-based or lead-based products. Each vertical has different customers, intent signals, creative needs, and monetization dynamics, so you'll adapt buying strategy and messaging by audience, product, and funnel stage. Over time the role expands into streaming, linear TV, Meta, TikTok, and other emerging video channels.
EXPERIENCE
  • 8+ years managing high-growth performance marketing portfolios.
  • 3+ years managing and scaling YouTube, Meta, TikTok, and/or other video-first portfolios with budgets of $20M+/year.
  • Experience scaling performance video in at least one major lead gen niche: affiliate, call-based, insurance, financial services, health, or marketplace.

WHAT YOU'LL OWN
  • P&L and performance: Full ownership of spend, pacing, reporting, operations, and profitability for Insurance YouTube campaigns. Target: 2x annualized run rate in year one at a minimum 110% ROAS.
  • In-platform execution: Live in Google Ads, owning campaign architecture, audience strategy, bidding, budget allocation, conversion events, targeting, exclusions, and testing frameworks. You set the standard for execution quality others orient around.
  • Multi-vertical scaling: Scale across the insurance verticals, tailoring strategy to each one's customer journey and economics, then expand into new insurance and financial services verticals to drive incremental growth.
  • Lead and call generation: Build campaigns that drive both leads and inbound calls, with a working grasp of call quality, conversion rates, advertiser feedback, and downstream monetization. Move the metrics that matter: CTR, CVR, ROAS, call volume, lead quality, advertiser quality, margin.
  • Creative strategy: Own creative from a performance lens (audience selection, messaging angles, funnel-stage alignment, hooks, offer positioning, formats, testing priorities). Partner with the creative team while using AI and self-serve tools to test fast and reduce bottlenecks.
  • Communication: Proactively and clearly communicate performance, insights, and decisions to stakeholders, teams, and executives on a daily basis. This is not a reporting afterthought. You drive alignment across analytics, creative, sales, product, and leadership through direct, frequent, well-structured updates in Slack, Zoom, and executive-facing settings.
  • Playbooks and team: Build repeatable operating systems for video buying, creative testing, audience expansion, call-based campaigns, and multi-vertical scaling. Generate learnings that push the whole paid media team forward. Build and lead a video-first team as investment scales.

COMPETENCIES
  • Technical Mastery: Depth in Google/YouTube Ads architecture, bidding, audience strategy, conversion events, and analytics.
  • Platform Execution: Builds and troubleshoots directly in-platform; spots tactical opportunities others miss.
  • P&L Ownership: Manages budget at scale against growth, ROAS, and margin goals.
  • Creative Strategy: Connects customer psychology and funnel stage to creative that performs.
  • Multi-Vertical Buying: Scales across distinct customer types and product categories.
  • Call-Based Marketing: Drives and optimizes inbound call traffic, intent, and quality.
  • Communication: Articulates data, recommendations, and POV clearly for leadership alignment.
  • Problem-Solving: Turns performance data into growth strategies across campaigns, creative, and landing pages.
  • Adaptability: Tests, iterates, and runs multiple projects in a fast-paced environment.
  • Leadership Potential: Ready to grow into building and leading a video team.
  • Operational Efficiency: Builds campaigns to scale, even when that means breaking from standard best practice.

MUST HAVES
  • Video-first scaling track record: Proven success profitably scaling brands across video performance platforms, with deep hands-on expertise in YouTube, Meta, and TikTok.
  • Hands-on platform execution: Comfortable living in-platform and building campaigns directly (campaign architecture, audience and bidding strategy, conversion event setup, testing design, budget pacing, daily optimization), not managing from a distance.
  • Affiliate lead gen: Strong grasp of monetization dynamics, advertiser quality metrics, funnel optimization, and scaling traffic profitably across variable-payout partner ecosystems.
  • Multi-vertical buying: Experience buying across multiple verticals at once, adapting structure, audience, creative, and messaging to distinct customer journeys. Insurance experience (auto, home, health, ACA, Medicare) especially valuable.
  • Analytical depth: Proficiency in BI tools (Looker, Google Analytics) plus advanced Excel/Sheets (pivot tables, VLOOKUP, regression, correlation, performance modeling).
  • Video creative judgment: Strong understanding of what drives high-performing video (YouTube ABCDs, hooks, category entry points, funnel stage, audience intent, offer positioning, trending formats) and how to adapt creative per platform. Able to think like the customer and map angle, audience, and format to funnel stage.
  • AI-enabled speed: Able to move quickly on creative testing using AI and self-serve tools (Higgsfield, Runway, CapCut, MidJourney, Gemini, VEO3, Claude, or similar) to develop concepts and iterate without leaning on centralized creative resources.
  • Cross-functional partnership: Builds strong relationships across analytics, sales/account management, leadership, vertical stakeholders, creative, product, and external vendors.
  • P&L ownership: Demonstrated experience owning P&L, hitting aggressive growth and profitability goals, and building repeatable playbooks that scale wins across brands and verticals.
  • Communication: Exceptional, proactive written and verbal communication; comfortable presenting insights and influencing decisions through Slack, Zoom, and executive-facing updates.

NICE TO HAVES
  • Measurement sophistication: MMM, incrementality, geo holdouts, or brand lift to quantify video's halo across channels.
  • Lead gen verticals beyond insurance: personal finance, lending, credit cards, home services, consumer subscriptions.
  • Scalable best practices: Team building, mentoring channel owners, or formalizing playbooks across brands.
  • Competitive intelligence tools: SimilarWeb, AdBeat, Ahrefs, SpyFu, Pathmatics.
  • Specific Compliance: Background in regulated marketing environments (consumer finance, insurance, healthcare).

TOTAL COMPENSATION
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
Want to accelerate your career? Apply now!
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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About Launch Potato

Sourced by ZipRecruiter

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato's mission is to be the most innovative, tech-enabled media company connecting consumers to the world's leading brands. The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across more than a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team.

Industry

Marketing

Company size

51 - 200 Employees

Headquarters location

Delray Beach, FL, US

Year founded

2013