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Manager, Market Research (IC) Manager, Market Research As a Manager, Market Research supporting ... This role is also eligible to earn performance based incentive compensation, which may include cash ...

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$130.30K - $172K/yr

How did we earn these honors? Honeycomb is a rapidly growing global startup, generously backed by ... Market Research and Analysis: Conduct thorough market research to understand industry trends ...

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What are the key skills and qualifications needed to thrive as a Market Research Interviewer, and why are they important?

To thrive as a Market Research Interviewer, you need strong communication skills, attention to detail, and a basic understanding of survey techniques, often supported by a high school diploma or equivalent. Familiarity with survey software, data entry systems, and sometimes audio recording tools is typically required. Active listening, patience, and professionalism help interviewers build rapport and gather accurate information from diverse respondents. These skills and qualities are vital for collecting reliable data that informs critical business and marketing decisions.

What are some common challenges Market Research Interviewers face when collecting data from respondents?

Market Research Interviewers often encounter challenges such as respondents being reluctant to share information, providing incomplete answers, or misunderstanding questions. Building rapport and explaining the purpose of the research can help increase participation and data accuracy. Additionally, interviewers must remain neutral, adhere to scripts, and handle sensitive topics professionally to ensure unbiased results. Time management and adaptability are also crucial, as interviewers may need to adjust their approach depending on the respondent's communication style.

What are Market Research Interviewers?

Market Research Interviewers are professionals who conduct surveys and interviews to gather opinions, preferences, and other relevant information from individuals or groups. They often work for research firms, marketing agencies, or large organizations to help businesses understand market trends and consumer behavior. Their work involves asking questions, recording responses accurately, and sometimes analyzing data to support marketing decisions. Market Research Interviewers play a key role in helping companies make informed choices about products, services, or advertising. They may conduct interviews in person, over the phone, or online.

What is the difference between Market Research Interviewer vs Data Collector?

AspectMarket Research InterviewerData Collector
CredentialsHigh school diploma or equivalent; some roles may prefer related courseworkHigh school diploma or equivalent; technical certifications optional
Work EnvironmentOffice settings, client sites, or remotely; conducting interviews or surveysFieldwork, often outdoors or at various locations, collecting data
Employer & IndustryMarket research firms, advertising agencies, or corporate research departmentsGovernment agencies, research firms, or private companies
Search & Comparison IntentUnderstanding roles involving interviews and surveys in market researchRoles focused on data collection in research or fieldwork

The main difference is that Market Research Interviewers primarily conduct interviews and surveys to gather consumer insights, often working in controlled environments. Data Collectors focus on gathering raw data in the field, which may include physical data collection or observations. Both roles require similar credentials but differ in work setting and specific responsibilities.

What is it like to work at Earn Haus?

Earn Haus appears to be a company that values collaboration and innovation, fostering a dynamic work environment where employees can contribute to the growth and development of the organization.

The company's structure and work environment seem to be designed to support a flexible and autonomous work style, with a focus on delivering high-quality results and meeting client needs. Earn Haus' mission is centered around providing innovative solutions and exceptional service to its clients.

Working at Earn Haus may appeal to individuals who are passionate about technology and innovation, as the company offers opportunities to work on cutting-edge projects and develop new skills in a fast-paced and supportive environment.
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Manager, Market Research (IC)

Manager, Market Research (IC)

Capital One

Chicago, IL

Full-time

Posted yesterday


Capital One rating

7.7

Company rating: 7.7 out of 10

Based on 134 frontline employees who took The Breakroom Quiz

74th of 141 rated banks


Job description

Manager, Market Research (IC)

Manager, Market Research

As a Manager, Market Research supporting Brand Tech Marketing, you will be a strategic leader on the Capital One Brand Insights Team driving consumer insights that shape brand strategy, marketing, and advertising, directly positioning Capital One as a leader in technology and attracting global top tech talent. This action-oriented role requires proven expertise in designing and managing primary research, including brand health tracking, ad and creative testing, and custom B2C or B2B studies across global markets to deliver high-impact business outcomes.

WHAT YOU'LL DO

  • Translate complex business needs into clear and actionable research objectives. Provide ongoing research expertise and consultation to internal partners and senior leaders in support of marketing strategy decisions

  • As an individual contributor, lead research design, execution and delivery of insights utilizing a variety of brand measurement sources, including brand health and communications trackers, creative pre-testing, in-market advertising and media effectiveness studies, and custom qualitative and quantitative studies. This entails effectively working with and managing third-party research partners

  • Leverage data and insights across a variety of primary, secondary and syndicated sources to bolster insights and recommendations delivered to internal partners

  • Partner with marketing leads to develop an annual brand strategy, advertising, and media learning agenda to address knowledge gaps and test assertions

  • Present brand and marketing insights to internal partners, peers and senior leaders, influencing others through story-telling and impactful insights that drive discussion and business action

  • Continually update your knowledge of evidence-based marketing to inform and influence your team's work as applicable

WHO YOU ARE

You want to be an evidence-based marketer.

  • Your curiosity is endless. There's always something else to learn.

  • You're flexible and not afraid of change-in fact you welcome the challenge.

  • You share your point of view, but seek out what might be missing and listen.

  • You have big ideas and know the best ones are driven by proof, persistence and patience.

  • You're a storyteller. You simplify the complex and compel your audience to act.

  • You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.

  • You care-about the work, your team and the customers you serve.

BASIC QUALIFICATIONS

  • Bachelor's Degree or Military experience.

  • At least 5 years of experience in a market research role.

PREFERRED QUALIFICATIONS

  • Bachelor Degree in market research, marketing, business, sociology, psychology, behavioral economics, or biology

  • Advanced degree, such as an MBA or an MS (business, marketing research, consumer psychology, management consulting, or related field)

  • Experience leading brand health and communications tracking research.

  • Experience leading creative and media effectiveness research

  • Experience with B2B and international research

  • Experience in Employer Brand research

  • 3+ years experience in a market research role on the client side

  • 2+ years of experience at a Fortune 500 company or a company well-known for the marketing and market research disciplines

  • 2+ years of experience working with analytical tools such as Python, R, SAS, SPSS, SQL or similar relational database tools

  • 2+ years experience in a marketing strategy role

  • 1+ year of experience managing advertising campaigns for Fortune 500 brands

  • Familiarity with technologists and technology subject matter.

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Sales Territory: $138,100 - $157,700 for Manager, Market Research


McLean, VA: $151,900 - $173,400 for Manager, Market Research


Richmond, VA: $138,100 - $157,700 for Manager, Market Research









Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).


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