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60 Avalere Media Planner Jobs Hiring Near You

Avalere Health

$54.60K - $55.10K/yr

At Avalere Health, we ensure every patient is identified, treated, supported, and cared for ... family planning journey and can work in a way that suits their family's needs. We are deeply ...

Avalere Health

VP, Social Media Strategy

New York, NY · On-site +1

At Avalere Health, we ensure every patient is identified, treated, supported, and cared for ... family planning journey and can work in a way that suits their family's needs. We are deeply ...

Avalere Health

VP, Social Media Strategy

New York, NY · Remote

At Avalere Health, we ensure every patient is identified, treated, supported, and cared for ... family planning journey and can work in a way that suits their family's needs. We are deeply ...

Avalere Health

VP, Social Media Strategy

New York, NY · On-site +1

At Avalere Health, we ensure every patient is identified, treated, supported, and cared for ... family planning journey and can work in a way that suits their family's needs. We are deeply ...

Avalere Health

Manager, Data Strategy

Philadelphia, PA · On-site +1

At Avalere Health, we ensure every patient is identified, treated, supported, and cared for ... This role requires 4+ years of experience in data strategy, analytics, or media - and will focus on ...

Avalere Health

Manager, Data Strategy

Toronto, ON · On-site +1

At Avalere Health, we ensure every patient is identified, treated, supported, and cared for ... This role requires 4+ years of experience in data strategy, analytics, or media - and will focus on ...

Avalere Health

Manager, Data Strategy

Chicago, IL · On-site +1

At Avalere Health, we ensure every patient is identified, treated, supported, and cared for ... This role requires 4+ years of experience in data strategy, analytics, or media - and will focus on ...

Avalere Health

Manager, Data Strategy

Chicago, IL · On-site +1

At Avalere Health, we ensure every patient is identified, treated, supported, and cared for ... This role requires 4+ years of experience in data strategy, analytics, or media - and will focus on ...

Avalere Health

Manager, Data Strategy

Chicago, IL · Remote

At Avalere Health, we ensure every patient is identified, treated, supported, and cared for ... This role requires 4+ years of experience in data strategy, analytics, or media -- and will focus ...

Avalere Health

Manager, Data Strategy

Washington, DC · Remote

At Avalere Health, we ensure every patient is identified, treated, supported, and cared for ... This role requires 4+ years of experience in data strategy, analytics, or media -- and will focus ...

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What are the key skills and qualifications needed to thrive as a Media Planner, and why are they important?

To thrive as a Media Planner, you need strong analytical skills, an understanding of advertising strategies, and typically a bachelor's degree in marketing, communications, or a related field. Proficiency with media planning software such as Nielsen, comScore, and Google Analytics is essential for campaign planning and measurement. Excellent communication, negotiation, and organizational skills help you collaborate effectively with clients, vendors, and creative teams. These skills ensure campaigns are strategically targeted, cost-effective, and deliver measurable results for clients.

What are some common challenges Media Planners face when coordinating campaigns across multiple channels?

Media Planners often encounter challenges in ensuring consistent messaging and optimal budget allocation across various platforms, such as digital, print, and broadcast. Balancing client expectations with performance data and adapting to rapidly changing media trends requires strong analytical and communication skills. Effective collaboration with creative teams, vendors, and account managers is essential to overcome these challenges and deliver cohesive, high-performing campaigns.

What does a media planner do?

A media planner is responsible for strategizing and selecting the best platforms and times to advertise a client’s products or services. They analyze data on target audiences, media consumption habits, and advertising budgets to develop effective media campaigns. Media planners work closely with clients, creative teams, and media buyers to ensure that campaigns reach the intended audience and achieve the desired impact while staying within budget.

What is the difference between Media Planner vs Media Buyer?

AspectMedia PlannerMedia Buyer
Primary RoleDevelops media strategies and plans based on target audience and campaign goalsExecutes media plans by purchasing ad space and negotiating with media outlets
Skills & CertificationsKnowledge of market research, media channels, and planning toolsNegotiation skills, media buying platforms, and vendor relationships
Work EnvironmentStrategic planning in agencies or marketing departmentsMedia outlets, ad agencies, or in-house marketing teams

While both roles collaborate closely, Media Planners focus on creating effective media strategies, whereas Media Buyers handle the execution by purchasing ad space. Understanding these differences helps organizations optimize their advertising campaigns and ensures the right skills are matched to each role.

What other companies are hiring for Media Planner jobs?
What are the most popular jobs at Avalere?
What are the most popular categories at Avalere?
Infographic showing various Media Planner job openings at Avalere in the United States as of May 2026, with employment types broken down into 92% Full Time, and 8% Contract. Highlights an 17% Physical, 9% Hybrid, and 74% Remote job distribution.

Associate Director, Media Data Science

Avalere Health

Washington, DC • On-site, Remote

$66.80K - $67.40K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted yesterday

Job description

About Avalere Health

United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together - powerfully and intentionally - to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind. 

Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere. 

Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources.  

Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups - Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family's needs. 

We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves.  

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.

We are seeking an Associate Director of Media Data Science to lead advanced media analytics across HCP and DTC campaigns. This individual will be an innovator and cross-functional collaborator who pushes the boundaries of healthcare media measurement, connects complex datasets, and translates insights into compelling business narratives. 

This role sits at the intersection of data science, media strategy, and client impact - responsible for connecting omnichannel media investment to measurable outcomes and growth. 

What You'll Do
  • Lead advanced measurement strategy across HCP and DTC campaigns, including MMM, multi-touch attribution, incrementality testing, brand affinity, and lift studies.
  • Build, run, and refine hands-on data science models to evaluate media effectiveness, including linear regression, marketing mix models, attribution models, predictive models, and other statistical approaches.
  • Integrate and analyze healthcare datasets including IQVIA, Crossix, PurpleLab, Experian, Medicaid, and other claims or identity-based data sources to quantify media impact.
  • Connect exposure across linear TV, Google, SEM, display, paid social, radio, and programmatic business outcomes and promotional KPIs.
  • Query, manipulate, and structure large datasets within Snowflake, operating within a medallion (Bronze/Silver/Gold) data architecture.
  • Use SQL, Python, R, and/or other statistical tools to clean, transform, model, and analyze large-scale media and healthcare datasets.
  • Apply tools such as SAS, SPSS, or similar statistical platforms to support advanced modeling, analysis, and validation where appropriate.
  • Build structured datasets and dashboards in Tableau and Looker that support real-time insight generation and executive reporting.
  • Translate statistical modeling outputs into clear, actionable storylines that demonstrate how campaigns drive business performance.
  • Develop executive-ready PowerPoint presentations that bring data to life for clients and senior stakeholders.
  • Collaborate closely with Media Strategy, Data Strategy, Engineering, and Account teams to ensure measurement frameworks, model outputs, and reporting solutions are aligned with business objectives.
  • Mentor analysts and foster a culture of innovation, rigor, technical excellence, and cross-functional partnership within the data science function.
About You
  • 6+ years of experience in data science, advanced analytics, media measurement, or marketing analytics, preferably within healthcare, pharma, life sciences, or another highly regulated industry.
  • Hands-on experience building, running, and interpreting statistical models, including linear regression, marketing mix modeling, multi-touch attribution, incrementality testing, lift studies, and/or predictive modeling.
  • Strong technical capability with SQL, Snowflake, Python, and/or R, including experience cleaning, transforming, analyzing, and modeling large-scale datasets.
  • Experience with SAS, SPSS, or similar statistical tools preferred.
  • Experience leveraging healthcare data platforms and datasets such as IQVIA, Crossix, PurpleLab, Experian, Medicaid, claims data, identity-based data, or similar sources.
  • Strong Tableau and/or Looker skills, with the ability to develop reporting solutions that support both detailed analysis and executive-level decision-making.
  • Strong communication and storytelling skills, including the ability to translate complex modeling outputs into clear, actionable business narratives for clients and senior stakeholders.
  • Bachelor's degree in Data Science, Statistics, Mathematics, Computer Science, Economics, Analytics, or a related field required; Master's degree preferred.
$120,000 - $165,000 a year
What we can offer

You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind. Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year. We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August. 

Access free counselling through our employee assistance program and personalized health support. Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey. You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.  

We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.
We may use AI tools to support elements of the hiring process, such as reviewing applications, analyzing CV/resumes, assessing responses, or transcribing interviews. These tools assist our Talent team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please review our candidate privacy policy.
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