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Position Overview
We are seeking a high-velocity, sales-driven Programmatic Sales Manager to accelerate top-line revenue across our programmatic direct media offering.
In this role, you will focus on high-impact, macro-level demand: building strategic relationships with Agency Holding Company programmatic leadership, Agency Trading Desks, DSP/SSP demand teams, and Retail Media partners. You will own the growth of our overall Programmatic Direct Revenue, while serving as the primary programmatic sales strategist co-selling alongside our Account Executive (AE) team.
If you thrive in a fast-paced environment with a seller mindset, uncovering hidden spend in data, overcoming technical buyer objections, and converting open-market demand into high-margin commitments, this role is built for you.
What You'll Do
1. Central Programmatic Growth & Business Development

• Agency Leadership Strategy & Evangelism: Prospect and build top-to-top relationships with Agency Programmatic Leadership and Trading Desks to establish marketplace deals, lead educational sessions, and position our mobile in-app ecosystem, audience, and programmatic capabilities as a core media buy.
• DSP, SSP & Retail Media Growth: Own demand-side growth across DSPs, SSPs, and Retail Media networks, educating their commercial teams on our inventory and driving inclusion in custom buyer packages.
• Curated Demand Packaging: Partner with Sales Marketing, Yield, and Operations to build proactive, data-driven programmatic packages (seasonal, audience-targeted, high-impact video) to bring directly to agency buyers.
• Win-Rate & Revenue Optimization: Continuously monitor deal win rates, floors, and cleared spend in platforms to ensure activated Deal IDs translate into actual cleared revenue.

2. AE Programmatic Enablement & Co-Selling

• Deal Mechanics & Co-Pitching: Serve as the programmatic deal expert for the Direct Sales team, joining key client meetings, navigating buyer tech objections, and structuring winning deal terms.
• Pipeline Strategy: Run targeted 1:1 sessions with AEs to identify programmatic opportunities within their key accounts and establish clear action plans to unlock budget.
• Commercial RFP Strategy: Support high-value programmatic RFP/RFI responses, framing our in-app audience and ad products in compelling, high-converting commercial terms.

Who You Are

• 5+ Years in Digital/Mobile Ad Sales with at least 3+ years dedicated to pure programmatic sales (PMP, PG, Preferred Deals) in an in-app, mobile, or video environment.
• Proven Closing Track Record: Documented history of personally driving pipeline growth, hitting revenue quotas, and securing mid-to-large programmatic commitments.
• Active Agency, DSP, SSP Network: Existing, strong working relationships across Agency Trading Desks, HoldCo programmatic leads, DSP and SSP demand teams.
• Data-Driven Hunter: Strong quantitative skills with the ability to mine platform performance data, spot buying trends, and translate analytics into actionable pitches.
• Collaborative Sales Mindset: Strong team player who excels at co-selling and navigating matrixed sales environments alongside territory AEs.
• Curious innovator: Genuinely energized by where digital advertising is headed (agentic buying, identity graphs, etc.) and eager to build fluency as the landscape shifts.

What We Offer You
The base salary pay range for this position in Chicago at the start of employment is expected to be between $90,000 and $134,660 per Year.
The base salary pay range for this position in New York at the start of employment is expected to be between $100,000 and $140,760 per year.
However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such
as job-related knowledge, skills, experience, and other objective business considerations.
Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program.
Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company's discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses. The position is for an existing vacancy.
We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic - not an individual's race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.
As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.
Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zynga's in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, take2games.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).