Lifecycle Marketing Manager (B2C) Hybrid 3-4 days per week onsite
Overview:
Weedmaps is looking for a Lifecycle Marketing Manager to own the end-to-end consumer engagement strategy across our app and digital channels. You'll build and optimize multi-channel journeys that drive activation, retention, and incremental revenue using data, experimentation, and AI-powered tooling to move fast and prove impact. You'll report directly to the Director of Lifecycle Marketing and partner closely with product, data, and brand teams.
The impact you'll make:
- Own and evolve the B2C lifecycle journey strategy from first open through long-term retention and win-back across push, in-app, and email.
- Own the marketing calendar for our weekly consumer newsletters, including planning, scheduling, and coordinating content to ensure consistent, on-brand delivery.
- Design and run rigorous A/B and holdout tests that isolate incremental lift, building a learning roadmap that compounds over time.
- Design campaigns and journeys to be built in Braze, leveraging segmentation, connected content, and behavioral triggers.
- Partner closely with the marketing operations team who is responsible for technical build and deployment of campaigns and journeys.
- Champion the app-first mindset and optimize push notification strategy, in-app messaging, and deep-link experiences in partnership with the product team.
- Leverage AI tools (copywriting, segmentation, send-time optimization, personalization) to accelerate execution and raise the quality bar.
- Define and track lifecycle KPIs including open rate, click rate, conversion, retention curves, and incremental revenue, and report results to stakeholders regularly.
- Collaborate cross-functionally with product, data science, design, and brand to bring integrated campaigns to life.
What you've accomplished:
- 7+ years of lifecycle, CRM, or retention marketing experience with direct ownership of consumer journey strategy.
- Hands-on Braze expertise including canvases, segments, connected content, and campaign analytics. Not just familiarity; you've built in it.
- Strong experimentation chops: you understand incrementality testing, holdout groups, statistical significance, and can tell the difference between correlation and lift.
- Experience at a mobile app-centric company where you understand the push/in-app/notification ecosystem and have navigated opt-in challenges.
- A track record of incorporating AI tools into your workflow to move faster, personalize at scale, or test more hypotheses.
- Analytical fluency: comfortable pulling reports, interpreting cohort data, and making decisions grounded in numbers.
- Clear, concise communicator who can translate campaign results into business impact for non-marketing audiences.
Bonus points:
- Braze
- AI copywriting / workflow tools
- Tableau / Sigma
- A/B and holdout testing
- Personalization at scale
- Cannabis or regulated industry experience
The base pay range for this position is $124,578 - $135,668 per year, and a competitive bonus
2026 US Benefits for Full Time, Regular Employees:
- Physical Health (Medical, Dental & Vision)
- 100% employer-paid premium for employees
- Up to 80% coverage for dependents
- Company HSA contribution with the High Deductible Health Plan
- 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
- Basic Life, Voluntary Life and AD&D Insurance options
- Supplemental, voluntary benefits
- Student Loan Repayment/529 Education Savings with a monthly company contribution
- FSA (Medical, Dependent, Transit and Parking)
- Voluntary Life and AD&D Insurance
- Critical Illness Insurance
- Accident Insurance
- Short- and Long-term Disability Insurance
- Pet Insurance
- Identity theft protection
- Legal access to a network of attorneys
- PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
- Paid parental leave
