Job Summary:
WebMD is an Equal Opportunity/Affirmative Action employer and is seeking a highly experienced and strategic Senior Product Manager to drive the development and implementation of AI-based healthcare marketing solutions. The role involves leading product lifecycle, defining product strategy, and collaborating with engineering and design teams to prototype innovative solutions.
Responsibilities:
โข Lead the product lifecycle for AI-based marketing solutions and workflow modules within the WebMD Ignite.
โข Define and execute the product strategy for healthcare marketing campaigns, focusing on AI-driven omnichannel activation and closed-loop measurement.
โข Partner with engineering and design to rapidly prototype and test new solutions, specifically utilizing generative AI tools (like Claude) to accelerate solution design and product requirements development.
โข Ensure seamless integration of the WebMD Ignite Growth Platform (IGP) as a system of intelligence and orchestration with key healthcare systems and martech stacks (e.g., Eloqua, Meta, Google, Epic, Salesforce, Adobe, etc).
โข Monitor market trends, competitive shifts (including the impact of LLMs/AIOs), and competitor strategies (like Unlock Health and Innovaccer) to inform and differentiate the product roadmap.
โข Anchor product development and messaging to measurable business outcomes, moving beyond features to focus on appointments, encounters, and revenue.
โข Serve as the subject matter expert on the marketing strategy and measurement, product, product usage, and anticipated benefits for internal and external stakeholders and clients.
Qualifications:
Required:
โข Bachelorโs degree in Business, Marketing, Computer Science, or a related field.
โข Minimum of 5 years of experience in product management, specifically focusing on healthcare marketing technology, campaign strategy, and implementation.
โข Proven, hands-on experience using generative AI tools (e.g., Claude, LLMs) to quickly prototype and develop product requirements, user stories, and test scenarios.
โข Deep proficiency in modern marketing technology ecosystems, including marketing automation (e.g., Oracle Eloqua), CRM, and data platforms/CDPs.
โข Strong understanding of the healthcare domain, privacy regulations (e.g., HIPAA), and associated architecture.
โข Demonstrated ability to define and drive product strategy with a clear focus on measurable business outcomes and growth.
โข Excellent communication, leadership, and collaboration skills with the ability to work effectively in a dynamic and fast-paced environment.
Preferred:
โข Knowledge of Epic Cheers and related technologies is a differentiator
โข FHIR knowledge preferred
Company:
WebMD is a healthcare center that offers mental health, pain management, and breast cancer services. Founded in 1996, the company is headquartered in New City, USA, with a team of 1001-5000 employees. The company is currently Late Stage.