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About the Role

We are seeking a strategic, hands-on, and data-driven Senior Manager, Marketing Analytics to help drive the growth, performance, and optimization of our credit card products. In this role, you will be a key analytical partner to our Growth Marketing, Product, Finance, and Executive Leadership teams. You will play a pivotal role in designing experimentation frameworks, analyzing acquisition campaign performance, and establishing the foundational reporting infrastructure needed to scale our card business. 

This is a rare, high-visibility opportunity to join immediately following a new product launch and build marketing analytics capabilities in a greenfield environment from the ground up. 

This is a hybrid role based in our San Francisco office  2-3 days per week

What You'll Do

Marketing Performance & Campaign Optimization

• Campaign & Channel Performance: Partner closely with Growth Marketing teams to analyze and optimize marketing campaigns, acquisition funnels, channel mix, creative performance, and customer acquisition costs (CAC) across direct mail, digital, and affiliate channels. 
• Optimization Engine Support: Collaborate across credit, finance, and strategy teams to support campaign launches and help refine targeting frameworks to maximize growth while maintaining risk thresholds. 
• Audience & Funnel Analysis: Conduct exploratory data analysis to uncover cardholder behavior patterns, audience segmentation opportunities, and application funnel drop-off dynamics. 

Experimentation & Strategic Insights

• A/B & Multivariate Testing: Design, implement, and measure rigorous testing frameworks for marketing campaigns, targeting strategies, and creative assets. 
• Impact & Statistical Analysis: Perform detailed test reads and statistical analyses to determine significance, conversion impacts, and downstream business impact on marketing KPIs. 
• Executive Storytelling: Synthesize complex datasets into actionable, data-driven recommendations and deliver compelling presentations to leadership to guide marketing spend and strategy. 

BI, Reporting & Greenfield Analytics

• Automated Reporting Infrastructure: Build and maintain comprehensive dashboards and automated reporting solutions (conversion funnels, transaction trends, and channel performance) from the ground up. 
• Self-Serve Analytics: Establish a clear reporting layer in our database so stakeholders across the company can easily understand business and campaign performance without writing SQL. 
• Data Standards: Partner with Data Engineering and BI teams to ensure data quality, standardized KPI definitions, and scalable attribution frameworks. 

What We're Looking For

• Experience: 5+ years of experience in marketing analytics, growth analytics, or business analytics. 
• Domain Knowledge: Experience supporting credit card, consumer lending, digital banking, or fintech products strongly preferred. Strong familiarity with card acquisition funnels, marketing channels (e.g., Direct Mail, Digital, Affiliates), and lifecycle metrics. 
• Technical Skills: Advanced proficiency in SQL and Excel and experience working with large-scale datasets. Hands-on experience with analytical programming languages (Python or R) and visualization tools (Tableau, Power BI, etc.). 
• Testing & Analytics: Deep understanding of experimentation methodologies, statistical analysis, and campaign measurement. 
• Business Acumen: Understanding of unit economics basics (CAC, LTV, conversion rates) and how marketing performance directly impacts business growth. 
• Communication: Exceptional communication and storytelling skills with a track record of translating technical data into actionable insights for non-technical leadership. 
• Mindset: Highly organized, intellectually curious, and comfortable building from zero in a fast-paced environment. 

What We Offer You: 

• Competitive salary ($140K-$190K) and stock option plan
• Paid coverage of medical, dental and vision insurance 
• Flexible PTO
• Opportunities for professional growth and development 
• Paid parental leave
• Health & wellness initiatives