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Digital Growth Program Manager

JOB PURPOSE

Own the operating process and delivery execution for web experimentation and personalization from intake through launch and readout. Drive timelines, requirements, cross-team coordination, and measurement readiness to increase velocity and reduce rework.

KEY RESPONSIBILITIES

• Own the end-to-end workflow for Testing & Personalization initiatives (intake plan launch readout scale/handoff).

• Manage backlog, prioritization support, and roadmap hygiene in the system of record (Jira/Wrike/AirFocus).

• Translate requests into clear briefs (objective/hypothesis, audience/segment, experience requirements, success metrics, guardrails, dependencies, timing).

• Own delivery plans, milestones, and dependency management acrossCX +Design, Build, Analytics, Marketing + Content Enablement, and Product.

• Ensure measurement readiness prior to launch (tracking requirements, instrumentation validation, reporting location/ownership).

• Coordinate launch readiness (QA/UAT windows, approvals, release timingand communication, rollback considerations, post-launch checks).

• Run core operating rituals (weekly check-ins, grooming/planning, risk& legalreviews, stakeholder status updates, readouts).

• Coordinate scaling and handoff paths:

• Test wins Marketing/Content Enablement for production execution when no product dev isrequired

• Test wins Product/Engineering when durable dev work isrequired

• Personalization segments Enablement for activation when applicable

• Lead stakeholder reporting on program performancefrom experimentation platforms(forecast vs actual, outcomes, risks) and drive cross-team alignment to deliver against agreed goals.Partner withData& Analytics team when deeperinvestigationsarerequired.

JOB REQUIREMENTS

• Bachelor's degree in Business, Marketing, Analytics, or related field (or equivalent experience).

• 4+ years of program/project management experience in digital, marketing, product, or experimentation environments.

• Working knowledge of A/B testing and measurement fundamentals (success metrics, guardrails, validity basics).

• Strong requirements and documentation skills (briefs, acceptance criteria, tracking plans, launch checklists).

• Proven ability to drive cross-functional execution and timelines without direct authority.

• Excellent written and verbal communication; strong organization and attention to detail.

PREFERRED

• Experience supporting experimentation or personalization programs.

• Familiarity with common tools (Optimizely/Target, GA/GA4, GTM, Jira/Wrike, reporting platforms).

• Experience partnering with Marketing/Content teams that own production campaign execution.

• Experience collaboratingand communicatingbroadlyacross an organization from Executive Leadership to offshore engineers.

This job description is not intended to beall-inclusive.Employeemay perform other related duties as negotiated to meet the ongoing needs of the organization.