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Copywriter I

Employment Type: Full-Time
Location: South Bend, IN (On-Site)
Department: Marketing – Content Management
FLSA Status: Non-Exempt

About the Role

Tire Rack is seeking a creative and detail-oriented Copywriter I to join our Marketing Content Management team. In this role, you'll help shape how customers experience our brand by creating compelling, engaging, and informative content across digital and print platforms.

The ideal candidate is a strong writer with a passion for storytelling, marketing communications, and producing content that informs, engages, and converts. We're especially interested in individuals who have an enthusiasm for the automotive industry and enjoy translating technical product information into content that resonates with enthusiasts and everyday drivers alike.

This position offers an opportunity to combine a love of writing with a passion for cars while collaborating with cross-functional teams to create content that supports one of the most trusted brands in the tire and wheel industry.

At Tire Rack, we are committed to delivering exceptional customer experiences through expertise, innovation, and a passion for everything we do.

What You'll Do

Content Creation & Copywriting

• Write compelling content for print materials, websites, product pages, advertising campaigns, and other marketing initiatives.
• Develop engaging, persuasive, and informative copy that aligns with Tire Rack's brand voice and business objectives.
• Produce high-quality product descriptions and supporting content that enhance the customer experience.

Digital Marketing & SEO

• Create SEO-friendly content optimized for search visibility and customer conversion.
• Apply keyword research and SEO best practices to improve content performance and digital engagement.
• Support content marketing initiatives and contribute to social media content development.

Collaboration & Process Improvement

• Partner with designers and creative teams across Tire Rack Marketing to develop integrated campaigns and customer-facing content.
• Collaborate with the UI team to develop and implement copy-proofing workflows that ensure content accuracy and consistency.
• Support content management initiatives and contribute to continuous improvement efforts across marketing operations.
• Perform other duties and special projects as assigned.

What We're Looking For

Required Qualifications

• Strong editorial, proofreading, and professional writing skills.
• Familiarity with keyword research and SEO copywriting best practices.
• Experience with social media and content marketing.
• Excellent interpersonal, verbal, and written communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Passion for writing with an excellent portfolio of work.

Education

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

Schedule

• Standard Schedule: Monday through Friday
• Hours: 8:00 a.m. – 5:00 p.m.
• Additional hours, including occasional Saturdays and Sundays, may be necessary based on business needs.
• Local travel is required.

Why Join Tire Rack?

At Tire Rack, you'll have the opportunity to combine your passion for writing and the automotive industry while helping shape the voice of one of the most trusted brands in tires, wheels, and automotive expertise. You'll collaborate with talented professionals, contribute to meaningful projects, and play a key role in creating content that informs, inspires, and engages drivers and enthusiasts alike.

If you're passionate about writing, love great storytelling, and get excited about cars and automotive culture, we'd love to hear from you. Apply today and help tell the Tire Rack story.

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