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What are the key skills and qualifications needed to thrive as an Analytics Manager, and why are they important?

To thrive as an Analytics Manager, you need strong analytical skills, data interpretation expertise, leadership experience, and typically a degree in statistics, mathematics, computer science, or a related field. Familiarity with analytics platforms (such as Tableau, Power BI), programming languages (like SQL, Python, or R), and data management systems is essential, along with relevant certifications such as Google Analytics or Certified Analytics Professional (CAP). Excellent communication, problem-solving, and stakeholder management skills help you translate complex data insights into actionable business strategies. These competencies ensure data-driven decision-making, effective team leadership, and impactful business outcomes.

How does an Analytics Manager typically collaborate with cross-functional teams to drive business insights?

Analytics Managers frequently work alongside teams such as marketing, product development, finance, and operations to translate data into actionable business strategies. They facilitate meetings to understand stakeholder goals, guide data collection efforts, and present findings in a way that's accessible to non-technical audiences. This cross-functional collaboration ensures that insights are aligned with business objectives and that projects are implemented effectively. Strong communication and project management skills are essential for success in this collaborative environment.

What are Analytics Managers?

Analytics Managers are professionals responsible for overseeing the collection, analysis, and interpretation of data to help organizations make informed business decisions. They lead teams of data analysts, develop strategies for data management, and translate complex data findings into actionable insights. Analytics Managers often collaborate with other departments to identify business challenges and recommend data-driven solutions. Their role is crucial in enabling companies to optimize processes, improve performance, and gain a competitive edge.

What is the difference between Analytics Manager vs Data Analyst?

AspectAnalytics ManagerData Analyst
Required CredentialsBachelor's or Master’s in Business, Analytics, or related fields; often certifications in analytics toolsBachelor's degree in Statistics, Mathematics, or related fields; certifications in data analysis tools
Work EnvironmentLeads teams, manages projects, collaborates with stakeholdersPerforms data cleaning, analysis, and reporting; works under supervision
Employer & Industry UsageUsed in corporate, finance, marketing, and tech sectors for strategic decision-makingCommon in research, finance, healthcare, and marketing for data insights

While both roles involve working with data, the Analytics Manager oversees teams and strategic projects, whereas Data Analysts focus on data collection, analysis, and reporting. The Analytics Manager typically has more leadership responsibilities and a broader scope.

What other companies are hiring for Analytics Manager jobs?
What are the most popular jobs at Shift Digital?
Infographic showing various Analytics Manager job openings at Shift Digital in the United States as of May 2026, with employment types broken down into 100% Full Time. Highlights an 100% Physical job distribution.
Digital Consultant - Bilingual French/English

Digital Consultant - Bilingual French/English

Shift Digital

Birmingham, MI • On-site

Full-time

Medical, Dental, Vision, PTO

Posted 13 days ago

Job description

Description
Digital Consultant (Bilingual French/English)
Shift Digital is the leader in digital marketing program optimization. Established in 2008 and headquartered in Birmingham, Michigan, our comprehensive solutions help national brands and their local retailers measure, manage, and improve the performance of their digital marketing and sales initiatives.
This position is an entry-level role within Shift Digital with many opportunities for advancement. In this role you will be exposed to client management and Shift Digital's proprietary technology solutions.
Shift Digital offers top-of-the-line medical, dental, and vision benefits including fertility benefits, best in class parental leave, awesome company events and a generous PTO policy plus personal wellness days, community days and more!
Roles & Responsibilities
  • Provide support in French and English for dealerships enrolled in the Dealer Digital Program
  • Build relationships with dealership clients remotely via phone and email
  • Communicate digital program expertise to clients
  • Work with certified vendors to process dealership requests such as enrollments, cancellations, or upgrades
  • Draw key insights from analytics to make product and service recommendations
  • Troubleshoot technical challenges on behalf of clients
  • Manage and maintain brand compliance standards
  • Attend weekly account status meetings to provide updates from Dealer Support team
  • Complete digital health assessments and program growth outreaches as needed
  • Log client information in Salesforce CRM
  • Communicate with account team to troubleshoot issues, provide reporting, and update client records
  • Brief field team members on client history on an as needed basis
  • Meet tight deadlines
  • Manage a multitude of tasks in a timely fashion

Desired Experience & Qualifications
  • Fluency in French Canadian dialect is a requirement
  • Bachelor's Degree required (Focus in Marketing, Business, or Communications are preferred)
  • 1-3 years of relevant industry experience (Marketing, Communications, or Automotive) OR experience in an internship or on-campus organization
  • Previous customer service experience is preferred
  • Comfortable working with unfamiliar technology related to the digital space (ie Salesforce, Lead Management Tools, Websites, etc)
  • An ability to work independently but also be a team player
  • Time management skills and organization
  • Strong verbal communication skills
  • Ability to work well in a fast-paced environment

Shift Digital participates in eVerify - EOE

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