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The Content Marketing Manager is responsible for bringing CORAL's brand and storytelling to life ... The Coral Reef Alliance is committed to workforce diversity. Qualified applicants will receive full ...

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REEF INDUSTRIES - MARKETING MANAGER

inteplast

Houston, TX

Full-time

Posted 16 days ago


Inteplast rating

6.7

Company rating: 6.7 out of 10

Based on 24 frontline employees who took The Breakroom Quiz

86th of 122 rated packaging manufacturers


Job description

TITLE: Marketing Manager

 

POSITION OBJECTIVE: The Marketing Manager leads the company’s marketing and advertising department, overseeing the success of various marketing initiatives.

QUALIFICATIONS:

  • Bachelor’s degree in marketing
  • 5+ years of marketing experience
  • Experience using Customer Relationship Management (CRM) platforms
  • Strong analytical skills
  • Excellent written and verbal communication skills
  • Proficiency in MS Office (Word, Excel, Outlook, PowerPoint) and Adobe Creative Cloud Suite (Photoshop, InDesign, Illustrator, Lightroom & Acrobat)
  • Ability to multitask, prioritize and manage time effectively
  • Detail orientated with strong organizational skills
  • Ensure consistent, dependable attendance and demonstrate a willingness to accommodate non-standard work hours as necessary
  • Capable of effectively managing job-related stress and fostering productive workplace interactions

 JOB RESPONSIBILITIES:

  • Improve Reef Industries’ brand awareness, reach, conversion and retention.
  • Plan, drive and execute strategic marketing campaigns leveraging Reef channels utilizing global brand assets to meet regional growth goals and targets.
  • Collaborate with Sales Managers and Director of Sales & Marketing to develop, manage and maintain department budgets.
  • Oversee company websites, SEO and PPC processes and programs.
  • Responsible for developing, monitoring and scheduling print, digital and direct mail campaigns.
  • Complete check requests and purchase requisitions for the Marketing department.
  • Work with accounts payable department to approve marketing expenditures.
  • Manage and work with other departments to enhance your team capabilities as required.
  • Responsible for graphic design to meet necessary ad deadlines and to ensure the company’s messaging and communication programs are consistent.
  • Manage and work closely with Marketing Assistant to ensure tradeshow booth requirements and shipping are on schedule.
  • Develop and communicate clear project plans for all marketing activities, deliver against milestones to achieve goals, contribute to long term strategic vision and process development.
  • Support the sales team on design and content needs to ensure a smooth delivery of brand campaigns.
  • Utilize google analytics and other insights platforms to let decisions be guided and informed by data.
  • Collaborate with sales team to conduct cohesive and effective customer conversations.
  • Assist sales team at tradeshows when necessary; approximately 10% travel.
  • Manage leases and upkeep for the Marketing department equipment (copiers, tabber and direct mail printer).
  • Perform other duties as requested by management

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