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The Product Manager - DEWALT PPE is responsible for the strategy, development, and lifecycle management of personal protective equipment product lines under the DEWALT brand. This role drives growth through new product development, margin optimization, and market insight while ensuring alignment with brand standards, brand approvals, customer needs, and regulatory requirements.
The position serves as a key cross-functional leader, partnering with sourcing, sales (Industrial, Retail and International), marketing, and external stakeholders to deliver commercially successful products from concept through launch and lifecycle management.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:
• Own the full lifecycle of DEWALT PPE product categories, including product strategy, development, launch, and phase-out
• Lead new product development initiatives, including concept creation, sourcing, testing, and commercialization
• Drive revenue growth and margin performance through pricing strategies, cost management, and SKU optimization
• Analyze product performance, sales trends, and market data to inform decisions and improve portfolio productivity
• Optimization of Plan-O-Grams and POP's.
• Identify market opportunities through customer insights, competitive analysis, and industry trends
• Manage vendor relationships, including factory selection, cost negotiation, and production oversight
• Partner with Supply Chain for forecasting and forecast accuracy
• Partner with marketing to develop product positioning, packaging, and go-to-market strategies
• Ensure all products meet applicable safety, regulatory, and performance standards
• Coordinate cross-functional execution across sourcing, supply chain, quality, and sales teams
• Oversee product setup, approvals, and launch readiness, including packaging, testing, and system workflows
• Support sales teams with product training, customer presentations, and promotional initiatives
• Lead or support key customer programs, retail initiatives, and special projects
• Other duties may be assigned
Requirements
EDUCATION and/or EXPERIENCE & OTHER SKILLS AND ABILITIES:
• Bachelor's degree in Business/Marketing or related field AND 5-10+ years of management experience in a product development environment OR equivalent combination of education and experience
• Proven experience in product development, sourcing, and supplier management
• Strong background in pricing strategy, margin management, and financial analysis
• Must be PC literate (MS Office) and have strong data entry, organizational and interpersonal skills
• Excellent verbal and written communication skills, including ability to effectively present presentations
• Ability to read, analyze and interpret general business reading and/or training materials as well as federal/state regulations
• Ability to write reports, business correspondence, and procedures as needed
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and/or the general public
• Ability to travel 10-15%. International travel to Asia 11-15 days a year