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What are the key skills and qualifications needed to thrive as a Sponsorship Coordinator, and why are they important?

To thrive as a Sponsorship Coordinator, you need strong organizational, project management, and negotiation skills, often supported by a degree in marketing, communications, or a related field. Familiarity with CRM software, event management platforms, and proficiency in Microsoft Office are typically required, and experience with contracts or sponsorship management systems is a plus. Exceptional interpersonal skills, attention to detail, and the ability to build and maintain relationships set standout candidates apart. These skills are vital for successfully securing, managing, and maximizing sponsorship opportunities to support organizational goals.

How does a Sponsorship Coordinator typically collaborate with internal teams and external partners?

A Sponsorship Coordinator works closely with marketing, events, and sales teams to identify sponsorship opportunities and align them with organizational goals. They also liaise directly with external sponsors, ensuring contract fulfillment, clear communication, and a positive partnership experience. Regular meetings, status updates, and cross-functional planning sessions are common, as the role often acts as the main point of contact between sponsors and the organization. Building strong relationships and maintaining transparency with both internal and external stakeholders is essential for success in this position.

What does a Sponsorship Coordinator do?

A Sponsorship Coordinator is responsible for managing relationships between an organization and its sponsors. They identify potential sponsors, negotiate agreements, and ensure that sponsor deliverables are met during events or campaigns. Their role often involves creating sponsorship packages, coordinating communications, and tracking the effectiveness of sponsorships. Sponsorship Coordinators play a key part in securing funding and resources for events, programs, or initiatives.

Is coordinator an entry-level position?

A Sponsorship Coordinator position is often considered entry-level or early-career, requiring basic organizational and communication skills. However, some roles may prefer previous experience or related internships, and responsibilities can vary by organization. Candidates typically need a relevant degree or background in marketing, events, or public relations.

What is the difference between Sponsorship Coordinator vs Event Coordinator?

AspectSponsorship CoordinatorEvent Coordinator
Primary FocusManaging sponsorship relationships and securing sponsorshipsPlanning and executing events
Required SkillsNegotiation, communication, relationship managementOrganization, logistics, vendor coordination
Work EnvironmentCorporate, nonprofit, sports, or entertainment industriesConferences, festivals, corporate events
Common CertificationsEvent planning, sponsorship management certificationsEvent planning certifications

While both roles involve event-related activities, a Sponsorship Coordinator primarily focuses on securing and managing sponsorships, building partnerships, and negotiating sponsorship deals. An Event Coordinator handles the overall planning and execution of events, coordinating logistics, vendors, and attendees. Both roles require strong organizational and communication skills, but their core responsibilities differ based on their focus areas within event management.

Do workers at Live Nation get paid breaks?

Sometimes. Only some people get paid breaks.
37% of people say they don’t get paid breaks.
Based on data from 60 people who took the Breakroom Quiz between May 2025 and May 2026.

Does Live Nation pay people when they’re sick?

Sometimes. Only some people get paid when they’re sick.
53% of people say they wouldn’t get paid if they were sick but scheduled to work.
Based on data from 78 people who took the Breakroom Quiz between May 2025 and May 2026.

At Live Nation, are sick days and vacation days separate paid time off?

Sick days and vacation days are separate paid time off.
71% of people say they don’t have to use vacation days when they’re out sick.
Based on data from 34 people who took the Breakroom Quiz between May 2025 and May 2026.

Are part-time workers able to get health insurance from Live Nation?

Most people who work part-time can't get health insurance.
91% of people who work fewer than 30 hours a week say they can’t get health insurance
Based on data from 11 people who took the Breakroom Quiz between January 2025 and February 2025.

Do part-time workers get paid time off at Live Nation?

Most people who work part-time don’t get paid time off.
86% of people who work part-time say they don’t get paid time off
Based on data from 21 people who took the Breakroom Quiz between May 2025 and April 2026.

Is the health insurance from Live Nation affordable enough for their workers?

Most people say the health insurance costs are okay.
100% of people say the health insurance costs are okay
Based on data from 33 people who took the Breakroom Quiz between May 2025 and May 2026.

Do people get paid time off at Live Nation?

Some people get paid time off from work.
49% of people say they don’t get paid time off.
Based on data from 71 people who took the Breakroom Quiz between May 2025 and May 2026.

How far ahead of time do people find out their work schedule?

Most people find out their schedule less than four weeks ahead of time.
  • 36% of people with changing schedules find out their shifts one week or less ahead of time.
  • 20% of people with changing schedules find out their shifts two weeks ahead of time.
  • 13% of people with changing schedules find out their shifts three weeks ahead of time.
  • 31% of people with changing schedules find out their shifts four weeks or more ahead of time.

Based on data from 61 people who took the Breakroom Quiz between May 2025 and May 2026.

Do workers at Live Nation worry about hours?

Some people worry about getting enough hours.
48% of people report they worry about getting enough hours.
Based on data from 71 people who took the Breakroom Quiz between May 2025 and May 2026.

Do Live Nation workers get to choose the shifts they work?

Some people don’t get to choose which shifts they work.
39% report that they don’t have enough control over which shifts they work.
Based on data from 51 people who took the Breakroom Quiz between May 2025 and May 2026.

How easy is it for Live Nation workers to change shifts?

Most people find it easy to change shifts.
67% of people report that it’s easy to change shifts if they need to.
Based on data from 51 people who took the Breakroom Quiz between May 2025 and May 2026.

How easy is it to get time off at Live Nation?

Most people find it easy to get time off.
69% of people report it’s easy to get time off.
Based on data from 67 people who took the Breakroom Quiz between May 2025 and May 2026.

Do Live Nation managers change schedules at the last minute?

Most managers don’t change people’s schedules at the last minute.
75% of people say their manager doesn’t change their shift schedule at the last minute.
Based on data from 68 people who took the Breakroom Quiz between May 2025 and May 2026.

Do workers at Live Nation do extra work that they don't get paid for?

Rarely. Most people don’t do unpaid extra work.
72% of people report that they don’t do extra unpaid work.
Based on data from 69 people who took the Breakroom Quiz between May 2025 and May 2026.

How easy is it to take sick days at Live Nation?

Most people find it easy to take sick days.
79% of people report that it’s easy to take time off if they are sick.
Based on data from 77 people who took the Breakroom Quiz between May 2025 and May 2026.

Is a Live Nation job good for students?

Most students say this is a good place to work if you’re studying.
97% of students report this is a good place to work if you’re studying.
Based on data from 35 people who took the Breakroom Quiz between November 2024 and May 2026.

Is working at Live Nation good if you’re a parent or caregiver?

Most parents and caregivers say this is a good place to work.
71% of people who care for a child or other relative report this is a good place to work.
Based on data from 17 people who took the Breakroom Quiz between December 2024 and May 2026.

Do people at Live Nation feel treated with respect by their managers?

Most people feel treated with respect by their managers.
95% of people say they’re treated with respect by their managers.
Based on data from 79 people who took the Breakroom Quiz between May 2025 and May 2026.

Do people at Live Nation get to take their breaks without interruption?

Most people get breaks without interruption.
68% of people report that they get to take their breaks without interruption.
Based on data from 63 people who took the Breakroom Quiz between May 2025 and May 2026.

Is it stressful to work at Live Nation?

Some people feel stressed out here.
51% of people say they often feel stressed out at work.
Based on data from 85 people who took the Breakroom Quiz between May 2025 and May 2026.

Do people at Live Nation enjoy their jobs?

Most people enjoy their job.
89% of people report they enjoy their job.
Based on data from 76 people who took the Breakroom Quiz between May 2025 and May 2026.

Do people at Live Nation recommend working with their team?

Most people recommend working with their team.
74% of people report that they would recommend working with their immediate team to a friend.
Based on data from 87 people who took the Breakroom Quiz between May 2025 and May 2026.

Do people get enough training when they start at Live Nation?

Some people didn’t get enough training when they started.
35% of people report they didn’t get enough training when they started working here.
Based on data from 77 people who took the Breakroom Quiz between May 2025 and May 2026.

Do people get support to advance at Live Nation?

Only some people are given support to advance their career here.
In the last year, 36% of people report not being given support to advance their career here.
Based on data from 78 people who took the Breakroom Quiz between May 2025 and May 2026.

Do people think Live Nation’s headquarters understands what’s happening where they work?

Some people think headquarters doesn’t understand what’s happening where they work.
60% of people think that this employer’s headquarters or owners don’t have a good understanding of what’s really happening where they work.
Based on data from 73 people who took the Breakroom Quiz between May 2025 and May 2026.

Do workers feel well informed about how Live Nation is doing?

Only some people feel well informed about how the company is doing.
36% of people feel that they aren’t kept well informed about how the company is doing as a whole.
Based on data from 75 people who took the Breakroom Quiz between May 2025 and May 2026.
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LN Media & Sponsorship || Associate Manager, Influencer Marketing

LN Media & Sponsorship || Associate Manager, Influencer Marketing

Live Nation Entertainment, Inc.

New York, NY • On-site

$36 - $49.50/hr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 18 days ago

Live Nation rating

7.3

Company rating: 7.3 out of 10

Based on 135 frontline employees who took The Breakroom Quiz

9th of 47 rated entertainment

Job description

Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.
WHO ARE YOU?
Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!
THE JOB
We're looking for an Associate Manager, Influencer Marketing to join our team! Reporting into the Senior Director of Influencer Marketing, this influencer, live event and pop-culture obsessed marketer will be responsible for helping manage creators and brand campaigns across the entire campaign cycle.
WHAT THIS ROLE WILL DO
  • Plan, manage and execute influencer campaigns for Live Nation Sponsorship from start to finish. Manage all communication between internal and external teams (internal brand managers, sales teams, creators, brand clients, and more)
  • Source and thoroughly vet potential influencers for Live Nation sponsorship campaigns
  • Analyze backend analytics to create campaign reports, case studies, wrap-reports and comprehensive learnings
  • Manage paid media buys to meet campaign goals. Includes facilitating whitelisting access setup with influencers through Meta and TikTok
  • Create, track and manage organizational documents for campaigns including budgets, workback schedules, content calendars, travel, etc.
  • Book travel for influencers, including flights, hotels, etc.
  • Manage project timelines and ensure deadlines are met
  • Facilitate access to Live Nation and external events for creators
  • Occasional on-site execution/influencer handling at concerts and festivals (weekends)
  • Facilitate timely influencer invoice payments

WHAT THIS PERSON WILL BRING
  • Bachelor's Degree in Marketing, Advertising, Public Relations, or Communications
  • 2+ years of experience in a full-time influencer marketing role
  • Strong understanding of social media platforms and the latest trends
  • Experience with Creator IQ or similar CRM/management platform
  • Willingness to travel to events for influencer handling/wrangling
  • Knowledge of Microsoft Excel and willingness to learn basic formulas and functions
  • Strong analytical and comprehension skills
  • Strong attention to detail and ability to be highly organized
  • Strong written communication
  • Ability to multi-task and communicate effectively with different levels of the organization
  • Ability to work efficiently under tight deadlines

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
WEALTH: 401(k) program with company match, Stock Program
FAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility support
CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
OTHERS: Volunteer time off, crowdfunding network
EQUAL EMPLOYMENT OPPORTUNITY
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance, and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
The expected compensation for this position is: $68,000 - $70,310.
** Pay is based on a number of factors including market location, qualifications, skills, and experience.
Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.

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