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Director, SQFI Business Development & Sales

FMI

Arlington, VA

Other

Posted yesterday


Job description

Primary Purpose: Through development and management of positive, strong relationships with retailers, product supplier sites, Certification Bodies (CBs), and training centers, the Director will promote the Safe Quality Food Institute (SQFI) and drive adoption of SQFI programs while delivering assigned revenue targets towards profitable growth for the SQFI, a global third-party certification standard. This role has two key focuses: (1) strengthening and activating Certification Body partnerships through their business development teams to expand SQFI adoption, and (2) cultivating and nurturing relationships with key accounts to embed SQF certification across their operations to drive measurable adoption, retention, and revenue growth. Essential Job Functions: CERTIFICATION BODY GROWTH Partner with the VP to activate Certification Body business development teams to expand SQFI adoption throughout the United States.

Establish joint growth plans with Certification Bodies, setting clear KPIs (e.g., new site registrations, retention, and category penetration). Monitor Certification Body performance against agreed targets, providing support, insights, and accountability for results. Own and drive CB and key account growth programs end-to-end setting the operating cadence (check-ins and Business Reviews), coordinating cross-functional execution, removing roadblocks, and delivering results

KEY ACCOUNT DEVELOPMENT Collaborate with the Vice President to identify, target, and expand relationships with retailers, manufacturers, and brand owners. Drive measurable adoption of SQFI certification across categories, sites, and regions within key accounts. Act as a trusted advisor to account stakeholders - strengthening relationships and aligning SQFI's value proposition with their food safety and quality objectives to support retention and growth.

BUSINESS DEVELOPMENT AND STRATEGIC GROWTH Deliver on quarterly and annual KPI targets. Use CRM (HubSpot) and business analytics to manage pipelines, track performance, and report on KPI progress to SQFI leadership. Maximize partnership and revenue growth using data to identify opportunities, improve conversion, and deliver consistent performance against adoption, retention, and revenue targets.

Represent SQFI at trade shows, industry forums, and partner events, building brand awareness and growth opportunities. Prepare and deliver presentations and reports for accounts, Certification Body partners, and senior leadership, linking activities directly to KPI performance. CROSS-FUNCTIONAL COLLABORATION Partner with Marketing, Finance, Customer Service, and Technical teams to develop campaigns, tools, and resources that enable KPI achievement.

Provide the SQFI leadership team with insights on performance against KPIs and recommendations for accelerating growth. Support strategic planning and reporting processes with accurate data on Certification Body performance, score-carding and key account outcomes. Other Job Functions: Other duties and projects as assigned or directed.