Job Summary:
Fi is a company focused on transforming the human-pet relationship through innovative technology. They are seeking a Senior Product Manager for Community & Social to define the vision for community features and drive user engagement through social mechanics.
Responsibilities:
• define the long-term vision for leaderboards, streaks, friend graphs, group features, and local connection; carry the work from concept to launch
• frame social features as a growth channel where users bring in other users because the product is better with friends; borrow what works from Strava, Duolingo, and Fitbit but design for Fi's unique constraint: your dog can't tap the screen
• design notification, streak, and re-engagement mechanics that make Fi a daily ritual; bring a clear theory of how habits form and a sharp instinct for when a nudge helps vs. when it burns trust
• work closely with engineering, design, ML, data, marketing, and CX to ship on a weekly cadence
• set the bar on sessions, return rate, viral coefficient, and social actions per user; run the experiments that move them
Qualifications:
Required:
• 3-5 years shipping social or gamification features at scale in a consumer product; fluent in industry best practices and able to speak to specific loops you built and the lift they drove
• Behavioral design intuition: you think in habits, hooks, streaks, and reciprocity and know the difference between a notification that earns its place and one that costs you the user
• Social-as-acquisition thinking: you've treated social features as a growth channel, not just a retention surface, and you can tell the difference between viral mechanics that work and ones that feel forced before the experiment ships
• Mobile product depth across iOS and Android including notification fatigue, deep linking, share sheets, and App Store policies
• AI-native and using Claude, cowork, and modern AI tooling daily to spec features, analyze engagement data, prototype loops, and ship faster than a traditional PM cycle allows
• You care about whether the product makes life better for dogs and the people who love them, not just whether the number went up
Company:
Fi is the leading provider of GPS and AI enabled wearable devices for dogs and cats. Founded in 2017, the company is headquartered in New York, USA, with a team of 51-200 employees. The company is currently Growth Stage.