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Company Description
Job Description
Profile
The Product Manager for Capsule Delivery Solutions delivers crucial and fundamental support in building and sustainably manage the capsule product line of the business unit. Key responsibilities are managing and optimizing the portfolio, driving product life cycle and product development, managing the innovation pipeline, monitoring product performance in the market, assisting with forecasting.
The PM will have to collaborate intensively with a wide variety of Business Unit functions and teams (commercial teams, value chain, quality, operations and R&D).
Effective and efficient coordination within these multi-disciplinary teams is an essential part of the job. Combining deep understanding of the Business Unit's (product/asset) capabilities, the competitive landscape and customer/ market demand for pharmaceutical products is essential for effective product management and to achieve the business targets.
Key performance indicators
- Life-cycle management for assigned product line: manage the portfolio of products through all stage of Introduction, Growth, Maturity and Decline.
- Successful introduction of at least 2 new products per year, and at least 10 projects with customers
- Performance of product line by volume and margins: Core Hard Gelatin products/Specialty Polymer products/Specialty technologies and delivery forms
- Customer intimacy: support 30% of the field calls to drive product penetration
- Successful cooperation with key internal stakeholders (Sales, BD, R&D, Quality, Operations, Value Chain) in a cross-functional virtual team
Reporting structure
Reports to Head of Marketing in the Capsule Delivery Solutions business unit.
Main responsibilities
• Drive revenue increase by managing the existing portfolio: positioning, features & benefits, pricing models
• Drive new product development based on market and customer needs, working with R&D, Value Chain, Quality and Operations, preparing return-on-investment analyses
• Product life cycle management: responsible for the strategy, roadmap, and feature definition for the product portfolio, maintaining the assigned portfolio to assure, and initiating life-cycle projects by steering the R&D organization in the right direction
• Determine product pricing by evaluating competitive market conditions within industrial market segments; reviewing production and sales costs; anticipating volume; costing special and customized orders
• Assist with the forecasting process to provide a vital link between sales forecasts and production quantities
• Assess product satisfaction by calling on customers with field salespeople and evaluating sales call results
• Collaborate closely with Value Chain Management to prioritize production of most profitable/highest growth products in the portfolio
• Increase customer awareness of product line in accordance with the overall marketing strategy. Together with the Marketing Manager, prepare global marketing campaigns to drive sales for the product lines
• Product Sales & Support: Generate technical awareness in the appropriate departments and train field sales representative to sell and support products within assigned market segments
• Together with Competitive Intelligence Lead, analyze and interpret information on competitors' offers, value propositions, alliances and market relationships that are impacting the product line
Qualifications
Qualifications and experience
REQUIRED
• Master's degree in Economics, Marketing or Biochemistry, or equivalent. Minimum 10 years' experience in marketing and/or sales or relevant other experience within the pharmaceutical field
• Demonstrated success at building customer relationships and understanding customer needs
• Experience in product management: product knowledge, forecasting and budgeting, pricing and positioning
• Demonstrated skills in customer interactions
• Strong business acumen
• Program/project management experience
• Efficient team player and good networking capabilities
• Strong MS Office skills, in particular MS Outlook, Word, Excel and PowerPoint
• Excellent communication and collaboration skills, with a demonstrated ability to communicate clearly and effectively with all levels of management
• Self-starter with the ability to operate independently in an ambiguous environment
• Excellent English
• International experience
• Ability to travel up to 30%
PREFERRED
• Demonstrated ability to synthesize large amounts of information into actionable insights and crisp presentations.
• Forecasting experience
• Product marketing experience in B2B industries
• Other European languages
Additional Information
All your information will be kept confidential according to EEO guidelines.