Blue Cross Blue Shield
Blue Cross Blue Shield

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Coding Integrity & National Strategy Sr. Principal

Blue Cross Blue Shield companies

Chicago, IL • On-site

Other

Re-posted 7 days ago


Blue Cross Blue Shield rating

8.6

Company rating: 8.6 out of 10

Based on 23 frontline employees who took The Breakroom Quiz

88th of 303 rated insurance


Job description

Coding Integrity & National Strategy Sr. Principal

We are seeking an experienced and strategic Coding Integrity & National Strategy Sr. Principal to lead the sales execution and drive commercialization efforts with Blue Cross Blue Shield (BCBS) health plans. This role is ideal for a sales leader who blends deep healthcare knowledge with a strong track record in enterprise sales, GTM planning, and product positioning in complex payer environments.

Define and execute GTM plans for new and existing product offerings tailored to BCBS organizations.

Clearly articulate and demonstrate BHI value proposition, creating excitement and enthusiasm among internal and external stakeholders

Collaborate with product, marketing, legal and operations teams to align messaging, packaging, and market entry strategies.

Drive full-cycle enterprise sales to regional and national BCBS plans.

Build and manage a qualified pipeline and consistently exceed revenue targets.

Identify and cultivate relationships with senior decision-makers across BCBSA health plans.

Translate customer needs and market trends into product positioning and sales narrative

Provide customer feedback loops to influence product roadmap and strategic direction.

Support and/or own prospecting from lead to close inclusive landing new business in greenfield territory

Stay current on industry trends, regulatory changes (e.g., CMS, NCQA, HEDIS), and competitive landscape.

The posting range for this position is:

192,000.00 - 264,000.00

Required Education, Certifications and Experience:

Bachelor's degree required; MBA or MPH is a plus.

10+ years of enterprise SaaS sales or business development experience, with at least 5 years selling into payer organizations, preferably BCBS plans.

Strong understanding of payer operations, value-based care, population health, and quality improvement metrics.

Demonstrate strong story telling/consultative skills in positioning BHI solutions and services leveraging data-driven insights

Proven success in GTM strategy development and new product commercialization.

Ability to communicate complex analytics and product value propositions to both business and technical stakeholders.

Excellent communication, negotiation, and executive presence.

Maintain controls, reporting and transparency necessary to comply with customer and BCBSA confidentiality, HIPAA, PHI and PII standards, as well as SOC2 and HiTrust certifications.


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About Blue Cross Blue Shield

Sourced by ZipRecruiter

Blue Cross Blue Shield (BCBS) is a leading health insurance organization based in Chicago, IL, US. The company operates within the healthcare and insurance industry by providing health insurance products to individuals, families, and large employer groups across the United States. Blue Cross Blue Shield was initially two separate companies that were founded during the Great Depression to help cover hospital costs. The separate companies merged in 1982 to form the organization that we know today as BCBS. BCBS adheres firmly to its core value of making healthcare accessible to all Americans, regardless of their status or location. Their mission is to transform healthcare through innovative solutions and collaborative partnerships. One of their notable achievements includes their expansive network that currently serves over 106 million members.

Industry

Insurance services

Company size

1,001 - 5,000 Employees

Headquarters location

Chicago, IL, US

Year founded

1910