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Baylor Genetics
Baylor Genetics

60 Baylor Genetics Marketing Manager Jobs Hiring Near You

Baylor Genetics

AVP Growth Marketing

... Baylor Genetics' corporate messaging, editorial strategy, thought leadership, reputation management ... Marketing Performance & Attribution * Own Baylor Genetics' marketing attribution strategy ...

Baylor Genetics

AVP Product Marketing

$157K/yr

The role ensures Baylor Genetics' portfolio is effectively positioned, differentiated, and ... Working closely with Product Management, Commercial Marketing, Sales, Medical Affairs, Commercial ...

Baylor Genetics

Senior Software Engineer

Houston, TX · On-site

$112K - $148K/yr

JOB SUMMARY As a Senior Software Engineer at Baylor Genetics, you will play a pivotal role in ... We value building direct relationships with our candidates and prefer to manage our hiring process ...

Baylor Genetics

Sr Dir Compensation and Benefits

$81K - $110K/yr

Adheres to Code of Conduct as outlined in the Baylor Genetics Compliance Program. Skills and ... Excellent time management skills with a proven ability to meet deadlines. * Thorough knowledge of ...

Baylor Genetics

Head of Lab Technology Platforms

Houston, TX · On-site

$97K - $127K/yr

May be required to manage multiple competing priorities in a fast-paced environment. * Onsite on Baylor Genetics premises EEO Statement: Baylor Genetics is proud to be an equal opportunity employer ...

Baylor Genetics

Epic Analyst (Beaker)

Is passionate about Baylor Genetics mission and eager to make a real impact QUALIFICATIONS ... We value building direct relationships with our candidates and prefer to manage our hiring process ...

Baylor Genetics

Sr Eligibility Specialist RCM

Share insights with management to drive improvements in the verification process. EEO STATEMENT Baylor Genetics is proud to be an equal opportunity employer dedicated to building an inclusive and ...

Baylor Genetics

VP Talent Acquisition

Houston, TX · On-site

Build and establish systems for performance management, workforce planning, and development ... Any resumes submitted to Baylor Genetics in the absence of an Agreement executed by Baylor Genetics ...

Baylor Genetics

AD Scientific Innovation

Houston, TX · On-site

... manage multiple competing priorities in a fast-paced environment. • Onsite on Baylor Genetics premises EEO STATEMENT Baylor Genetics is proud to be an equal opportunity employer committed to ...

Baylor Genetics

Epic Analyst

Is passionate about Baylor Genetics mission and eager to make a real impact EEO STATEMENT Baylor ... We value building direct relationships with our candidates and prefer to manage our hiring process ...

Baylor Genetics

Senior Technical Product Manager

$129K - $170K/yr

The Technical Product Manager will leverage deep subject matter expertise in Baylor Genetics' internal systems, relevant technology platforms, clinical products, workflows, and market dynamics to ...

Baylor Genetics

$95 - $135/hr

... management--all while ensuring consistency with Baylor Genetics' mission, values, and growth priorities. THIS IS A HYBRID POSITION BASED IN OUR HOUSTON OFFICE Education and Experience: Education:

Baylor Genetics

Sr Director Software Engineer

$259K/yr

... mentor managers and engineers, promote engineering excellence, and deliver software capabilities that advance Baylor Genetics' diagnostic services and long-term technology strategy. KEY ...

Baylor Genetics

Sr Manager Continuous Improvement

$96K - $130K/yr

Develop and maintain lifecycle management frameworks for Baylor Genetics' test portfolio and supporting platforms. * Partner with Product Management, Commercial, Laboratory, Clinical, and Operational ...

Baylor Genetics

$120 - $180/hr

Develop and maintain lifecycle management frameworks for Baylor Genetics' test portfolio and supporting platforms. * Partner with Product Management, Commercial, Laboratory, Clinical, and Operational ...

Baylor Genetics

$140 - $170/hr

The Technical Product Manager will leverage deep subject matter expertise in Baylor Genetics' internal systems, relevant technology platforms, clinical products, workflows, and market dynamics to ...

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Baylor Genetics Jobs Information

Do workers at Baylor Genetics get paid breaks?

Sometimes. Only some people get paid breaks.
60% of people say they don’t get paid breaks.
Based on data from 5 people who took the Breakroom Quiz between May 2025 and March 2026.

Does Baylor Genetics pay people when they’re sick?

Sometimes. Only some people get paid when they’re sick.
67% of people say they wouldn’t get paid if they were sick but scheduled to work.
Based on data from 6 people who took the Breakroom Quiz between May 2025 and March 2026.

Is the health insurance from Baylor Genetics affordable enough for their workers?

Most people say the health insurance costs are okay.
100% of people say the health insurance costs are okay
Based on data from 6 people who took the Breakroom Quiz between May 2025 and March 2026.

Do people get paid time off at Baylor Genetics?

Most people get paid time off work.
100% of people say they get paid time off.
Based on data from 5 people who took the Breakroom Quiz between June 2025 and March 2026.

How easy is it to get time off at Baylor Genetics?

Some people find it hard to get time off.
40% of people report it’s hard to get time off.
Based on data from 5 people who took the Breakroom Quiz between May 2025 and March 2026.

Do people at Baylor Genetics feel treated with respect by their managers?

Most people feel treated with respect by their managers.
83% of people say they’re treated with respect by their managers.
Based on data from 6 people who took the Breakroom Quiz between May 2025 and March 2026.

Do people at Baylor Genetics get to take their breaks without interruption?

Most people get breaks without interruption.
100% of people report that they get to take their breaks without interruption.
Based on data from 5 people who took the Breakroom Quiz between May 2025 and October 2025.

Is it stressful to work at Baylor Genetics?

Most people feel stressed here.
80% of people say they often feel stressed at work.
Based on data from 5 people who took the Breakroom Quiz between May 2025 and October 2025.

Do people at Baylor Genetics enjoy their jobs?

Most people enjoy their job.
80% of people report they enjoy their job.
Based on data from 5 people who took the Breakroom Quiz between June 2025 and March 2026.

Do people at Baylor Genetics recommend working with their team?

Only some people recommend working with their team.
67% of people report that they wouldn’t recommend working with their immediate team to a friend.
Based on data from 6 people who took the Breakroom Quiz between May 2025 and March 2026.

Do people get enough training when they start at Baylor Genetics?

Some people didn’t get enough training when they started.
50% of people report they didn’t get enough training when they started working here.
Based on data from 6 people who took the Breakroom Quiz between May 2025 and March 2026.

Do people get support to advance at Baylor Genetics?

Most people are given support to advance their career here.
In the last year, 67% of people report being given support to advance their career here.
Based on data from 6 people who took the Breakroom Quiz between May 2025 and March 2026.

Do people think Baylor Genetics’s headquarters understands what’s happening where they work?

Most people think headquarters doesn’t understand what’s happening where they work.
100% of people think that this employer’s headquarters or owners don’t have a good understanding of what’s really happening where they work.
Based on data from 5 people who took the Breakroom Quiz between May 2025 and March 2026.

Do workers feel well informed about how Baylor Genetics is doing?

Only some people feel well informed about how the company is doing.
40% of people feel that they aren’t kept well informed about how the company is doing as a whole.
Based on data from 5 people who took the Breakroom Quiz between May 2025 and October 2025.

What other companies are hiring for Marketing Manager jobs?

What are the most popular jobs at Baylor Genetics?

Infographic showing various Marketing Manager job openings at Baylor Genetics in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 25% Physical, and 75% Remote job distribution.

AVP Growth Marketing

Baylor Genetics

Remote

Full-time

Re-posted 6 days ago

Baylor Genetics rating

8.4

Company rating: 8.4 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

29th of 120 rated laboratories

Job description

JOB SUMMARY
The Assistant Vice President, Growth Marketing leads Baylor Genetics' commercial growth strategy by developing and executing integrated marketing programs that accelerate demand generation, strengthen customer engagement, and drive measurable pipeline, revenue, and business growth.
This leader oversees Growth Marketing, Digital Marketing, Account-Based Marketing (ABM), Commercial Events, Social Media Activation, and Marketing Performance & Attribution. Working closely with Product Marketing, Corporate Affairs, Marketing Operations, Commercial Leadership, Sales Operations, and Business Development, this role translates commercial priorities into integrated campaigns that generate qualified pipeline, optimize customer engagement, and demonstrate marketing's contribution to revenue.
The ideal candidate is a strategic, data-driven marketing leader with expertise in building high-performing commercial marketing organizations that leverage digital marketing, customer insights, and performance analytics to accelerate growth.
KEY RESPONSIBILITIES
Commercial Growth Strategy
  • Develop and execute Baylor Genetics' commercial growth strategy aligned with corporate objectives, commercial priorities, and revenue goals.
  • Translate annual business priorities into measurable quarterly marketing plans that accelerate demand generation and pipeline growth.
  • Identify growth opportunities across target customer segments, strategic accounts, and priority products.
  • Recommend marketing investments based on business priorities, performance data, and commercial impact.

Demand Generation & Digital Marketing
  • Lead integrated demand generation strategies across digital marketing, email, paid media, webinars, nurture programs, and customer engagement initiatives.
  • Develop scalable customer acquisition, engagement, and conversion strategies.
  • Optimize campaign performance through audience segmentation, personalization, testing, and marketing automation.
  • Improve lead generation, marketing-qualified opportunities, and conversion throughout the customer journey.

Integrated Campaign Strategy & Activation
  • Lead development of integrated marketing campaigns supporting Baylor Genetics' commercial priorities, product launches, and strategic initiatives.
  • Partner with Product Marketing to translate approved messaging and value propositions into multi-channel commercial campaigns.
  • Coordinate campaign activation across digital channels, account-based marketing, events, webinars, email, paid media, sales outreach, and partner marketing.
  • Build annual and quarterly campaign roadmaps aligned to business objectives.
  • Continuously optimize campaign performance using marketing attribution, customer engagement, and pipeline performance.

Account-Based Marketing (ABM)
  • Lead Baylor Genetics' enterprise and strategic account marketing strategy.
  • Partner with Sales and Business Development to identify target accounts, whitespace opportunities, and commercial priorities.
  • Develop personalized account engagement programs combining digital marketing, events, executive engagement, and sales activation.
  • Measure account engagement, opportunity progression, pipeline contribution, and revenue impact.

Commercial Events
  • Lead strategy, planning, and performance for conferences, customer events, regional programs, webinars, and field marketing activities.
  • Align event investments with commercial priorities, strategic accounts, and target customer segments.
  • Establish success measures for every event, including attendance, target account participation, pipeline generation, opportunity creation, customer engagement, and ROI.
  • Ensure effective pre-event promotion, onsite engagement, and post-event commercial follow-up.
  • Evaluate the event portfolio and recommend investments based on business impact and return on investment.

Social Media Activation
  • Partner with Corporate Affairs, which owns Baylor Genetics' corporate messaging, editorial strategy, thought leadership, reputation management, and organic social media content.
  • Lead the commercial activation and amplification of approved social media content to support campaigns, product launches, events, and strategic business priorities.
  • Own paid social strategy, audience targeting, campaign distribution, channel optimization, and performance measurement.
  • Drive audience growth, customer engagement, website traffic, campaign response, and lead generation through social media channels.

Marketing Performance & Attribution
  • Own Baylor Genetics' marketing attribution strategy, establishing clear visibility into marketing's contribution from awareness through qualified pipeline and revenue.
  • Define the marketing performance framework across campaigns, digital marketing, events, ABM, and social media activation.
  • Partner with Marketing Operations and Sales Operations to develop and continuously improve attribution models, lead lifecycle reporting, and executive dashboards.
  • Analyze campaign, channel, account, and funnel performance to identify opportunities for optimization and improved commercial performance.
  • Translate marketing performance data into actionable recommendations that improve investment decisions, channel strategy, campaign effectiveness, and return on marketing investment.
  • Deliver executive reporting on marketing-generated pipeline, marketing-influenced revenue, campaign performance, funnel conversion, and marketing ROI.
  • Champion a culture of data-driven decision-making across the marketing organization.

Cross-Functional Leadership
  • Partner with Product Marketing to align portfolio strategy, positioning, product launches, and commercial campaigns.
  • Partner with Corporate Affairs to ensure campaign execution aligns with Baylor Genetics' brand strategy, corporate messaging, thought leadership, and editorial priorities.
  • Partner with Marketing Operations to optimize campaign execution, marketing technology, lead management, reporting, and operational processes.
  • Partner with Sales, Commercial Leadership, Business Development, and Sales Operations to align marketing investments with commercial priorities and revenue objectives.
  • Establish planning cadences, shared KPIs, and cross-functional accountability to maximize marketing effectiveness.

Leadership & Team Development
  • Lead and develop high-performing teams responsible for Growth Marketing, Commercial Events, and Social Media Activation.
  • Foster a culture of accountability, collaboration, innovation, and continuous improvement.
  • Establish clear performance expectations, coaching plans, and career development opportunities.
  • Manage departmental budgets, agency relationships, technology investments, and external partners.

QUALIFICATIONS
Required
  • Bachelor's degree in Marketing, Business, Communications, or related field required.
  • MBA or advanced degree preferred.
  • 12+ years of progressive marketing leadership experience in healthcare, biotechnology, diagnostics, life sciences, or medical technology.
  • 5+ years leading integrated commercial marketing organizations.
  • Demonstrated success building demand generation, ABM, digital marketing, and commercial event programs that drive measurable business growth.
  • Experience developing marketing attribution models, performance reporting, and executive dashboards.
  • Experience managing cross-functional teams, agency partners, and multimillion-dollar marketing budgets.
  • Strong knowledge of Salesforce, Pardot/Marketing Cloud, marketing automation platforms, Demandbase, Tableau, and digital marketing technologies.

Preferred:
  • Master's degree

COMPETENCIES
  • Commercial marketing strategy
  • Demand generation and pipeline acceleration
  • Integrated campaign planning and activation
  • Account-Based Marketing (ABM)
  • Digital marketing and marketing automation
  • Event marketing strategy and ROI measurement
  • Paid social and audience development
  • Marketing performance measurement and attribution
  • Pipeline analytics and funnel optimization
  • Executive communication and presentation
  • Budget management and resource allocation
  • Cross-functional leadership and influence
  • Team development and performance management

PHYSICAL DEMANDS AND WORK ENVIRONMENT
  • Frequently required to sit.
  • Frequently required to stand.
  • Frequently required to utilize hand and finger dexterity.
  • Frequently required to talk or hear.

SUCCESS METRICS
Success in this role will be measured by:
  • Marketing-generated and marketing-influenced pipeline growth.
  • Marketing contribution to revenue and commercial objectives.
  • Adoption, accuracy, and executive confidence in Baylor Genetics' marketing attribution model.
  • Improvements in lead conversion and funnel performance.
  • Campaign effectiveness and return on marketing investment.
  • Strategic account engagement and ABM performance.
  • Commercial event ROI, pipeline influence, and target account participation.
  • Digital marketing performance, including website engagement, campaign conversion, and customer acquisition.
  • Social media contribution to campaign engagement, website traffic, and lead generation.
  • Executive satisfaction with marketing performance reporting and commercial partnership.

EEO STATEMENT
Baylor Genetics is proud to be an equal opportunity employer committed to fostering an inclusive and diverse workplace. We welcome and encourage applicants from all backgrounds to apply. We do not discriminate on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, pregnancy, childbirth, or any other status protected by applicable federal, state, or local law. If you need an accommodation during the application process, please contact our Human Resources team.
Note to Recruiters:
We value building direct relationships with our candidates and prefer to manage our hiring process internally. While we occasionally partner with select recruitment agencies for specialized roles, we do not accept unsolicited resumes from recruiters or agencies without a written agreement executed by the authorized signatory for Baylor Genetics ("Agreement"). Any resumes submitted to Baylor Genetics in the absence of an Agreement executed by Baylor Genetics' authorized signatory will be considered the property of Baylor Genetics, and Baylor Genetics will not be obligated to pay any associated recruitment fees.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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