Artech

Job Title: Adobe Analytics Launch Developer
Location: All days onsite, must be ready to come in office for in person interviews during any day between M-F as per customer requirements. Plano, Texas 75024
Duration: 6 months (extendable)
Pay Range: $46-50/Hour on W2 only
Note: Applicant must be willing to work on W2.
Request-ID: 84370-1
Role Overview: The Adobe Analytics Launch Developer / Data Mapping Specialist is responsible for designing| implementing| and managing Adobe Launch tag configurations| scripting| and data layer mappings to ensure accurate and comprehensive data collection. This role requires expertise in mapping backend parameters| creating custom dimensions| and integrating Adobe Analytics with other systems via APIs to support robust digital analytics and reporting.
Key Responsibilities:

• Design| develop| and maintain Adobe Launch configurations including rules| data elements| and extensions to capture relevant user interactions across web and mobile platforms.
• Create and manage JavaScript code snippets and custom scripts within Adobe Launch to enable precise data collection and event tracking.
• Map backend parameters and data layer fields to Adobe Analytics variables (eVars| props| events) ensuring alignment with business requirements.
• Develop and maintain custom dimensions and metrics in Adobe Analytics based on mapped data fields.
• Collaborate with backend developers and data engineers to understand API endpoints and integrate Adobe Analytics data flows with external systems.
• Utilize APIs for data extraction| automation| and integration tasks related to Adobe Analytics and Adobe Launch.
• Troubleshoot and resolve issues related to tag deployment| data accuracy| and script performance.
• Document tagging architecture| data mappings| and API integrations for transparency and knowledge sharing.
• Work closely with analytics| marketing| and IT teams to ensure tagging strategy supports business goals and compliance requirements.

Qualifications:

• Strong experience with Adobe Launch (Adobe Experience Platform Launch) including rule creation| data elements| and extension management.
• Proficiency in JavaScript for custom scripting within tag management systems.
• Expertise in mapping backend parameters to Adobe Analytics variables and creating custom dimensions metrics.
• Knowledge of RESTful APIs for integration between Adobe Analytics and other platforms.
• Familiarity with web technologies (HTML| CSS) and browser debugging tools.
• Experience working with data layers and understanding of digital analytics data architecture.
• Ability to collaborate effectively with cross-functional teams including developers| analysts| and marketers.
• Strong problem-solving skills and attention to detail in ensuring data quality.
• Bachelor's degree in computer science| Information Systems| Digital Marketing Analytics| or related field preferred.

Top 3 Required Skills:

• Adobe Launch.
• Adobe Target.
• Adobe Analytics.

Top 3 Preferred Skills:

• JavaScript, Python
• API
• Data Analytics

Company Benefits & Culture:

• Competitive salary and benefits package.
• Opportunities for professional growth and advancement.
• Dynamic and collaborative work environment.

Appreciate your quick response and please feel free to reach me out for any query you may have.
Kind Regards,
Vibhor Babbar
Manager - Staffing
Artech is the #1 Largest Women-Owned IT Staffing Company in the US!
Call/Text: (973) 394-3916
Email: vibhor.babbar@artech.com | LinkedIn: Vibhor Babbar
360 Mt. Kemble Avenue, Suite 2000 Morristown, NJ 07960
Website: www.artech.com
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