What Job Seekers Want When It Comes to Diversity & Inclusion Right Now

ZipRecruiter’s July Job Seeker Survey results affirm that companies with specific diversity and inclusion strategies will attract more talent. 

Recent events have inspired companies across the globe to take actions to end social injustices and institutionalized racism. On top of launching new initiatives to improve inclusion in the workplace, businesses are also becoming more vocal about their values—and how they are supporting their employees.

So, how is this newly charged effort for inclusion being received by job seekers? We surveyed 3,000 people on ZipRecruiter.com (from all 50 states) to get a better understanding. 

Here’s the breakdown: 



48% of job seekers are more likely to apply for jobs when employers issue a statement of commitment to diversity and inclusion while only 7% of respondents answered that they are less likely to apply. This mirrors a growth in trends showing that consumers are also increasingly expecting brands to closely align with their values.

49% of respondents answered that they are more likely to apply to a job if the employer offers programs intended to recruit more diverse talent. 

46% of those polled answered that they are more likely to apply to a job if the company offers employee resource groups that promote inclusion. 

And more than half of job seekers would be more drawn to an employer if they offered training programs that promote understanding of diversity and inclusion. 

The takeaway? People are very interested in learning more about how they can promote equality and inclusion in the workplace. 



Simply put, our survey results affirm that companies who implement and promote D&I strategies will attract more talent. So while employers may be concerned about saying the right thing, it is important to address diversity and inclusion to both build a better workplace and recruit top talent.

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Our team is dedicated to helping talent acquisition professionals reach qualified candidates with industry-leading tools and strategies. We provide resources and insights on the latest trends in job seeker activity, technology, and industry changes. Learn more about Ziprecruiter's solutions and get ready to take your recruiting strategy to the next level.

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