A Job Title That Drives 5x the Applicants?

5xTwo words: Signing Bonus

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Does adding this phrase into your job title increase candidate response rates?

Consider the click-through rates of these job titles:

Job Title                                                         Click-through

Physical Therapist  *Signing Bonus*                    1.10%
Physical Therapist — $79,000                                .21%
Physical Therapist                                                   .20%

The stats suggest a signing bonus is important to job seekers, so advertise it if you’ve got one, and get one if you don’t. Even something small should do the trick.

Remember that ZipRecruiter lets you edit your job postings as often as you’d like, so give this strategy a try today!

Written by

Rachel Dotson is a former digital marketing manager and former blog contributor at ZipRecruiter. She is based in Venice, California.

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