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About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary:

Samyang America is seeking a culturally fluent, idea-driven Assistant Creative Manager to help bring the next era of Buldak to life. This role is for a hands-on creative who thrives where food, internet, and entertainment collide and is excited to turn bold ideas into work that goes viral.

You’ll partner closely with the Senior Manager, Creative Strategy to develop campaign concepts, shape executions, and help drive activations from idea to launch. From limited-edition drops to experiential takeovers and influencer-driven moments, you’ll help transform brand ambition into creative that shows up loudly and lands with impact.

This is not a coordination-only role. It’s a concept-forward seat for someone who wants to help build campaigns that live in culture and move at internet speed.

Key Responsibilities:

• Support the development of creative campaign concepts for product launches, limited-time offers, and cultural activations

• Contribute ideas for social-first storytelling optimized for vertical video, real-time moments, and culturally responsive marketing

• Collaborate on campaign platforms and help translate strategic direction into tangible executions

• Draft and refine creative briefs that clearly articulate idea, tone, and executional direction

• Build and polish pitch decks and internal presentations that sell bold ideas clearly and confidently

• Partner cross-functionally with brand, social, design, influencer, and product teams to help bring concepts to life

• Contribute to experiential marketing concepts, digital series formats, influencer activations, and social-first campaigns

• Track cultural trends and surface opportunities that can be translated into creative work

• Support campaign rollout and help identify ways to optimize creative performance over time

• Stay tapped into food culture, Gen Z and millennial internet behavior, and emerging social platforms

Requirements:

• 4-7 years of experience in creative, social marketing, integrated marketing, or campaign development at a brand, agency, or production company

• Demonstrated experience contributing to 360° marketing campaigns

• Strong conceptual instincts with the ability to help turn ideas into actionable creative

• Experience building decks, writing creative briefs, and shaping executional direction

• Clear understanding of influencer marketing and entertainment-driven brand activations

• Strong communication skills and comfort presenting ideas internally

• Ability to balance creative ambition with practical execution

• Motivated to help build a globally recognized, culturally disruptive brand

The base salary for this position is between $80,000.00 and $95,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer:

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.