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Supports the marketing Communications team through planning, implementation, delivery and measurement for in person Trade Shows, Virtual Events and other Experiential Marketing tactics.

Competencies: 
Brand Management - Creates competitive advantage through brand recognition; positions the brand to meet or exceed stakeholder expectations; applies brand standards to create a consistent perception and defend the company reputation.
Action oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
Builds effective teams - Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
Business insight - Applying knowledge of business and the marketplace to advance the organization's goals.
Communicates effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
Customer focus - Building strong customer relationships and delivering customer-centric solutions.
Drives vision and purpose - Painting a compelling picture of the vision and strategy that motivates others to action.
Manages ambiguity - Operating effectively, even when things are not certain or the way forward is not clear.
Optimizes work processes - Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.
Strategic mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.
Marketing Event Management - Plans and manages events leveraging industry knowledge and organizational savvy that accomplishes stakeholder's and customer's expectations.
Values differences - Recognizing the value that different perspectives and cultures bring to an organization. 
Education, Licenses, Certifications: 
College, university, or equivalent degree in Marketing, Sales, Business Administration, Communications, or related subject required. 
Experience: 
Event work experience recommended but not required, however, should have experience with project management.
Digital experience preferred (emerging trends, digital for business, metrics, paid vs. organic, advertising content).

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Contributes to the overall success of the marketing communications team; by supporting the delivery of in person Trade Shows, Virtual Events, and other Experiential Marketing tactics. Leads lower level Trade Shows project management and support higher level Trade Show tasks. Manages Stakeholder relationship by coordinating project deliverables and ensuring objectives are achieved. Is an ambassador of the Cummins Brand image and ensures it is consistently represented at Trade Shows, virtual events or other experiential marketing tactics. Manages relationships with contributing suppliers such as show organisers, stand builders, service providers, shipping, travel organisations, digital agencies etc. to coordinate services Monitors and manages individual trade show expenditure to be within target budget. Responsibilities include financial reporting and invoice management Assists with logistics of Cummins representatives who will be supporting the show such as Stand Staff Coordinates with suppliers to set up and tear down Trade Show including overseeing delivery and set up of exhibits and audio-visual equipment Utilizes digital applications to develop tools that support 2D events and interactive elements of in person trade shows such as 2d Drupel event page, event App, metric collection, lead retrieval Project manages the development of virtual events, liaising between marketing communications and third-party platform suppliers Collects data for success metrics and prepares reports accordingly Supports process improvement and functional excellence