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About Brkthru:

Brkthru was founded with a client-centric philosophy in an industry where service is often overlooked. Our mission is to be the preferred partner of local advertisers and agencies, creating and managing successful paid digital media campaigns for local, state, regional and national brands in nearly every B2C and B2B vertical and industry. Our campaigns reach customers on digital devices such as smartphones, tablets, computers and digital TV.

We are guided by our core values and we center them in the hiring process and our workday to build teams that exemplify Positive Attitude, Caring, Contribution, Communication, and Trust.

Why Brkthru?

Brkthru is the leading digital media solutions provider to mid-market agencies and brands. We are a close-knit and highly sophisticated trading team that works in 20+ different digital media platforms. Our client-first philosophy sets us apart, consistently earning us a 90% client satisfaction rating, and equally impressive client retention is proof. We are growing quickly, ranking for the fourth year in-a-row to the Inc. 5000 Fastest Growing Private Companies in America for 2025, 2024, 2023, and 2022. We rank 324 in the Inc. Advertising & Marketing category and outpace some of the biggest agencies in the country.

The Opportunity

As a Software Developer, CRM at Brkthru, you support and enhance key systems within our technology ecosystem, including Bravo (our custom React application), WordPress web properties, internal tools, and Zoho CRM environment.

This role exists to ensure the stability, scalability, and continuous improvement of the systems that power Brkthru’s internal operations and client delivery. Serving as the subject matter expert for our CRM platform (Zoho), the Software Developer, CRM translates evolving business needs into sustainable technical solutions, recommends system improvements, and executes enhancements that strengthen data integrity and system reliability in alignment with business and technical leadership.

This is a hands-on development role requiring strong technical judgment and autonomy in execution. You will collaborate with cross-functional stakeholders and contribute to multiple concurrent initiatives, ensuring reliable and high-quality delivery.

Responsibilities:

System Ownership

• Own the ongoing reliability and performance of the Zoho CRM environment, serving as the subject matter expert while aligning long-term architectural changes with business and technical leadership.
• Maintain and enhance Bravo (React), WordPress properties, and internal tooling to support business objectives
• Identify and implement system improvements that increase reliability, usability, and scalability
• Ensure thorough documentation of environment and processes

Architecture & Technical Execution

• Lead CRM refactoring efforts to support evolving data structures, reporting needs, and automation workflows, aligning major structural changes with business and technical leadership
• Design and implement integrations across systems using APIs and cloud infrastructure
• Ensure code quality, documentation, and maintainability best practices are consistently applied.

Project Delivery & Cross-Functional Execution

• Execute technical initiatives from scoping through deployment, proactively communicating timelines, risks, and dependencies.
• Manage development workstreams in Jira, maintaining visibility across stakeholders
• Coordinate with internal teams and external vendors to ensure successful delivery of concurrent initiatives

Continuous Improvement

• Identify opportunities to leverage automation, AI tooling, and emerging technologies to improve team efficiency
• Proactively surface system risks, technical debt, and architectural gaps, recommending practical solutions and escalating concerns.

Experience

• 5+ years of professional software development experience
• 2+ years of experience working within CRM (Zoho preferred) or other complex business systems
• Experience owning or significantly contributing to production systems
• Experience working in fast-paced, cross-functional environments

Technical Skills

• Proficiency in React, TypeScript, HTML/CSS
• Strong backend development experience (Python preferred)
• Experience working with REST APIs and JSON-based integrations
• Solid SQL skills (PostgreSQL preferred)
• Experience with cloud infrastructure (AWS preferred; GCP or Azure acceptable)
• Familiarity with version control and CI/CD workflows

Project & Collaboration Skills

• Experience managing technical work within Jira or similar tools
• Ability to manage multiple concurrent projects with minimal oversight
• Strong written and verbal communication skills

Preferred

• 7+ years of professional software development experience
• Experience with Zoho CRM, Snowflake, Anthropic/LLM tooling, Marketo, HubSpot or other marketing automation platforms
• WordPress development experience
• Experience with Snowflake or modern data platforms
• Familiarity with marketing automation tools
• Experience integrating or leveraging LLM/AI tooling
• Experience working in startup, agency, or small-to-mid-size team environments with evolving systems and shifting priorities

Travel/Onsite/Location Requirements:

• Brkthru operates as a remote-first company with occasional mandatory travel for training and offsites, provided with advance notice. We uphold the expectation that all team members maintain a dedicated and reliable workspace, free from distractions, to ensure optimal productivity.
• This role requires travel 2-3 times per year for our Bi-Annual All Company Offsites and internal team trainings/meetings. Travel instances are typically 3-5 days at a time.
• Candidates for this role are required to be based in or near a Brkthru hiring hub. Key hiring locations for this position include (but are not necessarily limited to): Detroit, MI; Philadelphia, PA; Austin, TX; Raleigh, NC.

Benefits

• This is a full-time, exempt position
• We are a remote and flexible workplace (yay no commuting)
• Medical/ Dental/ Vision/ HSA and FSA/ Long Term Disability/ Life and AD&D/ and more…
• Company paid Short Term Disability
• 401k Retirement plan with company match
• Pizza Fridays and Hub Hangouts
• Reimbursement of Home Office Expenses
• A generous number of Holidays, PTO, and summer Fridays

Brkthru Hiring and AI Usage

Brkthru welcomes candidates to use AI tools for proofreading or strengthening their resume, but submitting AI-generated cover letters, resumes, or work samples that do not accurately represent a candidate’s skills will be considered a red flag. The use of AI-powered 'whispering bots' or real-time answer-generation apps during live interviews is strictly prohibited.

Brkthru may use artificial intelligence (AI) and automated tools to assist in the evaluation of applications, assessment scoring, and interview analysis; however, all hiring decisions are made by people.

Brkthru EEO Statement

We’re proud to be an Equal Opportunity Employer and committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, creed, sex, sexual orientation, gender, gender identity or expression, pregnancy (including childbirth, lactation, and related conditions), national origin or ancestry, ethnicity, age, family status, marital status, veteran or military status, the presence of a medical condition or physical or mental disability, height, weight, misdemeanor arrest record, genetic information, citizenship, hair (including texture or protective hairstyle), or any other characteristic protected by applicable law, and encourage all applicants to apply.