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Wordpress Developer Jobs in Rochester, NY (NOW HIRING)

DataAnnotation

Web Application Developer

Rochester, NY · Remote

$40 - $75/hr

Our platform offers an engaging blend of flexibility and challenge: you'll work closely with state-of-the-art AI models to take on programming tasks that include creating and solving challenging ...

Varsity Tutors

Web Development Tutor

Rochester, NY · Remote

$40/hr

Ability to explain client-server architecture, MVC patterns, and authentication while preparing students for full-stack development roles and software engineering careers. * Conceptual Teaching ...

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Wordpress Developer information

See Rochester, NY salary details

$18.3K

$83.5K

$154.5K

How much do wordpress developer jobs pay per year?

As of May 29, 2026, the average yearly pay for wordpress developer in Rochester, NY is $83,453.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,700.00 and $98,200.00 per year, depending on experience, location, and employer.

What Does a WordPress Developer Do?

A WordPress developer creates applications using the WordPress open-source content management system (CMS). The WordPress CMS is very popular among bloggers, media sites, and other online forums. Your responsibilities as a WordPress developer vary with the position, but often include coding and developing plugins to extend its functionality to specific tasks. Your duties also involve customizing a build and creating modules to a client’s specifications. Once the site is established, you perform routine maintenance to ensure the site continues to run smoothly and update the platform and its components. You typically work with a variety of programming languages and may also oversee the security components of the system.

What are the key skills and qualifications needed to thrive as a WordPress Developer, and why are they important?

To thrive as a WordPress Developer, you need strong skills in PHP, HTML, CSS, JavaScript, and a solid understanding of WordPress core, themes, and plugins, often supported by a relevant degree or web development certifications. Familiarity with development tools like Git, MySQL databases, popular page builders, and REST APIs is commonly required. Problem-solving, attention to detail, and effective communication are essential soft skills that help you collaborate with clients and teams. These abilities ensure you can build secure, scalable, and user-friendly WordPress websites that meet client needs and industry standards.

How does a WordPress Developer typically collaborate with designers and content creators on website projects?

WordPress Developers often work closely with designers to translate visual concepts into functional themes and with content creators to ensure website structure supports their needs. Collaboration usually involves regular meetings to discuss project goals, sharing feedback during development sprints, and using tools like Slack, Trello, or Jira to manage tasks and updates. This teamwork ensures that the final website not only looks appealing but also provides a seamless user experience and is easy for non-technical team members to update. Effective communication and flexibility are key to aligning technical capabilities with creative vision and content requirements.

What is a WordPress Developer?

A WordPress Developer is a professional who specializes in designing, developing, and maintaining websites using the WordPress platform. They create custom themes and plugins, optimize website performance, and ensure security and scalability. WordPress Developers may also integrate third-party services, troubleshoot issues, and provide updates to keep websites running smoothly. Their expertise covers both front-end and back-end development within the WordPress ecosystem.

What is the difference between Wordpress Developer vs Web Designer?

AspectWordpress DeveloperWeb Designer
Primary FocusBuilding and customizing WordPress websites, coding, plugin developmentDesigning website layouts, user interface, visual elements
Skills & CertificationsHTML, CSS, PHP, JavaScript, WordPress CMSAdobe Photoshop, Illustrator, UI/UX design principles
Work EnvironmentWeb development agencies, freelance, in-house teamsDesign studios, freelance, marketing agencies

While both roles work on websites, a Wordpress Developer focuses on coding, functionality, and backend customization of WordPress sites. A Web Designer emphasizes visual design, layout, and user experience. They often collaborate but have distinct skill sets and responsibilities.

More about Wordpress Developer jobs
What are the most commonly searched types of Wordpress Developer jobs in Rochester, NY? The most popular types of Wordpress Developer jobs in Rochester, NY are:
What are popular job titles related to Wordpress Developer jobs in Rochester, NY? For Wordpress Developer jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Wordpress Developer jobs in Rochester, NY look for? The top searched job categories for Wordpress Developer jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Wordpress Developer jobs? Cities near Rochester, NY with the most Wordpress Developer job openings:
Wordpress Developer jobs near you
Infographic showing various Wordpress Developer job openings in Rochester, NY as of May 2026, with employment types broken down into 73% Full Time, 18% Part Time, and 9% Contract. Highlights an 84% Physical, 12% Hybrid, and 4% Remote job distribution, with an average salary of $83,453 per year, or $40.1 per hour.

Digital Media Specialist, News & Music- Content Division

WXXI

Rochester, NY • On-site

$45K - $55K/yr

Full-time

Posted 24 days ago

Job description

Number of Openings
1
EOE Statement
WXXI is committed to creating a diverse environment and is proud to be an equal opportunity employer. This policy expressly prohibits discrimination on the basis of sex, race, color, religion, creed, national origin, age, marital status, sexual orientation, disability, genetic predisposition, gender identity or expression, carrier status, domestic violence victim status, veteran status or status as a member of any other protected group or activity.
Description
POSITION: Digital Media Specialist, News & Music- Content Division
DEPARTMENT: Content
CLASSIFICATION: Full-time, Non- exempt
REPORTS TO: Director of Video Production, Content
PAY: $45,000- $55,000 (Commensurate with Experience)
SUMMARY: The Digital Media Specialist is a core member of the WXXI content team, responsible for translating our journalism into compelling digital storytelling that drives reach, relevance, and community engagement. This role produces and manages content across WXXI digital platforms to include WXXI.org, XXINews.org, the WXXI News app, newsletters, and social media platforms - ensuring that WXXI's content is accessible, timely, visually engaging, and aligned with our standards of editorial integrity.
This position also works on projects and content in conjunction with departments and staff across WXXI and CITY service areas, including Television, Education and Interactive Services, Information Technology and Engineering, Creative Services, Membership and Underwriting.
KEY RESPONSIBILITIES:
  • Edit, publish, and package news stories, audio segments, livestreams, and feature content for WXXINews.org, the WXXI News app and other platforms.
  • Produce engaging headlines, social posts, thumbnails, newsletters, push notifications, and visual assets.
  • Ensure stories are optimized for readability, clarity, SEO, accessibility, and platform best practices.

SOCIAL MEDIA & COMMUNITY ENGAGEMENT
  • A major contributor to WXXI News social channels (Facebook, IG, X, TikTok, YouTube Community, LinkedIn).
  • Produce short-form video clips, audiograms, and visual explainers to accompany daily news coverage.
  • Monitor community conversations and support healthy, constructive dialogue in alignment with WXXI's editorial values.

VIDEO & AUDIO CLIP EDITING
  • Clip segments from radio broadcasts, talk shows (including Connections), and live reporting for digital and social.
  • Work with reporters and hosts to create platform-specific versions of interviews, series, and special coverage.
  • Support live video production for breaking news, special reporting, and community events when needed.

Live & Breaking News Support
  • Assist in digital coverage during breaking news with fast editorial judgement and accurate updates.
  • Coordinate real-time publishing across web, app, and social platforms.

Analytics & Audience Insights
  • Track digital performance across all platforms and provide weekly insight reports.
  • Identify opportunities to grow reach, repeat visitation, and engagement.
  • Suggest headline, timing, and format optimizations based on data.

Ideal Candidate Profile
You are:
  • A strong editor with digital instincts and concise, clear writing skills.
  • A storyteller who understands how to tailor content to platform, tone, and audience.
  • A collaborator who builds productive relationships across the newsroom and organization.
  • Someone who believes deeply in public service journalism and local storytelling.

Position Requirements
Qualifications
  • 2-5 years of experience in digital journalism, multimedia production, social media editing, or newsroom publishing.
  • Strong writing, editing, and headline-crafting skills.
  • Experience with CMS platforms (e.g., Drupal, WordPress), social management tools, and basic HTML preferred.
  • Ability to edit audio/video using Adobe Premiere, Audition, Descript, CapCut, or comparable tools.
  • Familiarity with AP Style and newsroom ethics.
  • A commitment to equitable, community-rooted journalism.

Schedule & Work Environment
  • This role requires some evening or weekend coverage during breaking news and major community events.
  • Hybrid work flexibility is available, with regular on-site presence expected at WXXI's Rochester newsroom.

This position is currently accepting applications.

Apply