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Wines Brand Manager Jobs (NOW HIRING)

Foley Family Wines

Brand/Sr. Brand Manager

Santa Rosa, CA · On-site

$125K - $155K/yr

A Brand Manager at Foley Family Wines is responsible for managing the development and execution of the marketing strategy and tactics for an assigned portfolio of brands. The Senior Brand Manager ...

Sausalito Liquor Co

Brand Manager

Santa Rosa, CA · On-site

$120K - $145K/yr

Title Brand Manager Location Santa Rosa, CA - Hybrid Compensation $120,000 - $145,000 ABOUT US ... Interfaces with Production and Winemaking teams including, but not limited to, written technical ...

Wines Worldwide Directory

$120K - $130K/yr

* Senior Brand Manager for Stella Rosa: Riboli Family Wines in Los Angeles Senior Brand Manager for Stella Rosa: Riboli Family Wines in Los Angeles Riboli Family Wines Los Angeles, California Start ...

Delicato Family Wines

Brand Manager

Napa, CA · On-site

The Brand Manager will work closely with Sales, Strategic Insights, Finance, Operations and Winemaking to implement plans to meet Delicato's annual and long-term financial goals. Functional ...

WX

Senior Brand Manager

Novato, CA · On-site

$140K - $160K/yr

Top Brand winning the new wine drinking generations, Millennials and Gen-Z * 7X consecutive Impact ... The Senior Brand Manager is also responsible for all digital media in the US & Canada for this ...

WX

Senior Brand Manager

Novato, CA · On-site

WX Brands and Bread & Butter Wines has taken the wine industry by...not overthinking it. * Top ... The Senior Brand Manager is also responsible for all digital media in the US & Canada for this ...

Adams Beverages of NC, LLC

Brand Manager - Wine & Spirits CHARLOTTE, Charlotte, NC, US 8 days ago Requisition ID: 2162 Brand Manager A designated individual who will manage specifically assigned Adams Beverages suppliers. Will ...

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Wines Brand Manager information

See salary details

$29.5K

$84.2K

$143K

How much do wines brand manager jobs pay per year?

As of Sep 11, 2026, the average yearly pay for wines brand manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What is the difference between Wines Brand Manager vs Wines Marketing Coordinator?

AspectWines Brand ManagerWines Marketing Coordinator
ResponsibilitiesDevelops brand strategy, oversees product positioning, manages branding campaignsSupports marketing campaigns, coordinates events, assists with promotional activities
Required SkillsBrand management, strategic planning, industry knowledgeMarketing support, communication skills, event planning
Work EnvironmentOffice-based, cross-functional teams, strategic planningEvent venues, marketing departments, on-site promotions
Common UsageUsed by wineries and beverage companies for senior branding rolesUsed for entry to mid-level marketing support roles in the wine industry

The Wines Brand Manager focuses on developing and executing overall brand strategies, while the Wines Marketing Coordinator supports marketing activities and campaigns. Both roles require industry knowledge, but the Brand Manager has a broader strategic scope, whereas the Coordinator handles more tactical tasks.

What are popular job titles related to Wines Brand Manager jobs?

For Wines Brand Manager jobs, the most frequently searched job titles are:

Infographic showing various Wines Brand Manager job openings in the United States as of September 2026, with employment types broken down into 87% Full Time, and 13% Part Time. Highlights an 87% In-person, and 13% Remote job distribution, with an average salary of $84,160 per year, or $40.5 per hour.

Brand/Sr. Brand Manager

Santa Rosa, CA • On-site

Foley Family Wines
See more jobs at Foley Family Winesexternal

$125K - $155K/yr

Full-time

Posted 15 days ago

Key responsibilities

  • Manage the development and execution of marketing strategies and tactics for assigned brands.

  • Oversee the implementation of brand marketing plans, including advertising, trade programs, public relations, and product development.

  • Coordinate with sales, production, import partners, and external agencies to ensure brand consistency, quality, and timely delivery.

Job description

Description:

A Brand Manager at Foley Family Wines is responsible for managing the development and execution of the marketing strategy and tactics for an assigned portfolio of brands. The Senior Brand Manager oversees the project management of strategies

and tactics with a variety of departments, including Sales, Operations, Direct-to-Consumer and Wholesale teams. 


This role will drive significant growth across the portfolio (Dashwood, Vavasour, Lucien Albrecht, Nieto Sentiner, Mt. Difficulty, and Roaring Meg). We are looking for a dynamic, fast-paced brand manager who can both envision and execute quickly, all with the consumer at the forefront of their thinking.


 ** This is a hybrid role. Tues - Thursday onsite M & F remote optional. ** 


 Brand Strategy and Brand Planning:

- Develops brand strategies and positioning for priority brands, including consumer-compelling point of difference

- Develops brand marketing plans that are applicable across PR, paid media, partnerships, events, and retail accounts.


Marketing Programs and Production:

- Manages execution of brand marketing plan including paid advertising & promotion, trade marketing programs, public relations and product development, including packaging. Ensures consistent messaging, imagery and quality standards.

- Maintains accountability for approved brand budgets, revenue, and gross margin.

- Assigns and manages creative work through external agencies/vendors.

- Interfaces with Production and Winemaking teams including, but not limited to, written technical product specs, liaison to agencies/vendors/production to lead and monitor quality and timelines, track shipments/depletions against vintage transitions as well as participation in packaging/production meetings.

- Interfaces with import partners to ensure alignment with brand story and mutual business objectives.


Marketing Communication:

- Communicates monthly brand business status and programs to Management, including marketplace goals and accomplishments, promotional programs, inventory, merchandising status, and wine availability issues. Consistent contact with Sales to maintain accuracy and evaluation; ad hoc reporting may be required.

-Works closely with Sales to execute the marketing plan and ensure that materials are available to drive results.

-Ensures that brand strategies are implemented within PR initiatives. Coordinates branded special events, winemaker appearances, wine submissions and story pitches as needed.

-Provides content for website and manages brands’ trade materials.

-Performs as an effective and eloquent ambassador for the brands at both trade and consumer events. Direct winery team travel commitments such as participation in events, trade shows, distributor presentations and blitzes in conjunction with the Sales team

-Stays up-to-date on the latest marketing trends and best practices


Analysis:

- Works with Sales & Marketing Analytics team to analyze brand performance and competitive information using several forms of intelligence including internal (Targit) and external (e.g., Circana)

- Identifies opportunities by channel, market, consumer, product or other for brand consideration.

- Works with Sales to identify issues/opportunities, promotional needs and implements necessary programs by channel.

- Track and measure the results of marketing campaigns


Requirements:

- Bachelor’s degree required. 4 years of premium wine brand marketing and/or luxury goods or beverage experience preferred.

- Significant Experience in promotion, packaging and merchandising design/implementation.

- Experience in brand strategy, marketing communications planning, and budget/P&L management.

- Strong analytic, strategic and creative skills.

- Excellent presentation and communication skills.

- Ability to balance multiple priorities, meet deadlines and thrive in a demanding, constantly changing environment.

- Attention to detail a must.

- Self-motivated, team-oriented ethics and excellent interpersonal skills.

- Some travel required.