1

Wine Distributor Jobs in Wisconsin (NOW HIRING)

Frank Beverage Group is a family-owned and operated beer, wine and spirits distributor who stands for quality, excellence & a classic yet transformational brand that our customers can count on year ...

New

Frank Beverage Group is a family-owned and operated beer, wine and spirits distributor who stands for quality, excellence & a classic yet transformational brand that our customers can count on year ...

New

Frank Beverage Group is a family-owned and operated beer, wine and spirits distributor who stands for quality, excellence & a classic yet transformational brand that our customers can count on year ...

New

Johnson Brothers is a leading family-owned distributor of wine, spirits, and beer, delivering exceptional service since 1953. We proudly represent the world's top beverage brands and are committed to ...

next page

Showing results 1-20

Wine Distributor information

See Wisconsin salary details

$10

$17

$27

How much do wine distributor jobs pay per hour?

As of Aug 24, 2026, the average hourly pay for wine distributor in Wisconsin is $17.11, according to ZipRecruiter salary data. Most workers in this role earn between $13.61 and $19.42 per hour, depending on experience, location, and employer.

What is a wine distributor?

Wine distributors are companies or individuals who act as intermediaries between wineries and retailers, restaurants, or consumers. They purchase wine in bulk from producers and then sell and deliver it to businesses that sell wine to the public. Distributors handle logistics, storage, and compliance with alcohol regulations, making it easier for producers to reach a wider market and for retailers to access a variety of wines. Their role is essential in the wine supply chain, ensuring efficient distribution and availability of products.

What are the key skills and qualifications needed to thrive as a wine distributor, and why are they important?

To succeed as a Wine Distributor, you need a solid understanding of wine varieties, industry regulations, and sales strategies, often supported by experience in beverage distribution or a related field. Familiarity with inventory management software, CRM systems, and knowledge of licensing requirements are typically necessary. Excellent negotiation, relationship-building, and communication skills help you connect with clients and manage accounts effectively. These competencies ensure efficient distribution, regulatory compliance, and strong client relationships critical for business growth in a competitive market.

What are some common challenges wine distributors face when building relationships with new clients?

Wine distributors often encounter challenges such as navigating the preferences of diverse clients, standing out in a competitive market, and complying with complex regulations. Building trust with new clients requires in-depth product knowledge, consistent communication, and excellent customer service. Additionally, distributors must adapt to changing trends and ensure timely delivery to maintain strong relationships and foster repeat business.

What is the difference between Wine Distributor vs Wine Sales Representative?

AspectWine DistributorWine Sales Representative
CredentialsBusiness licenses, industry knowledgeSales certifications, product knowledge
Work EnvironmentWarehouse, distribution centers, logisticsClient meetings, retail or restaurant visits
Employer & Industry UsageDistributors supply retailers/restaurantsRepresent wineries to clients, promote products

In summary, a Wine Distributor manages the logistics and supply chain of wine products, focusing on distribution channels. A Wine Sales Representative, on the other hand, actively promotes and sells wine to retailers and restaurants. Both roles require industry knowledge but differ in daily tasks and work environment.

How do wine distributors make money?

Wine distributors make money by purchasing wine from producers at wholesale prices and selling it to retailers, restaurants, or other clients at a higher markup. They often earn revenue through sales commissions, distribution fees, and markups on the products they handle, relying on strong relationships and inventory management skills to maximize profit margins.

What are popular job titles related to Wine Distributor jobs in Wisconsin?

For Wine Distributor jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Wine Distributor jobs in Wisconsin look for?

The top searched job categories for Wine Distributor jobs in Wisconsin are:

Infographic showing various Wine Distributor job openings in Wisconsin as of August 2026, with employment types broken down into 88% Full Time, and 12% Part Time. Highlights an 100% In-person job distribution, with an average salary of $35,579 per year, or $17.1 per hour.

Wine Sales Representative

Frank Liquor Company Inc.

Middleton, WI โ€ข On-site

Full-time

Medical, Dental, Life, Retirement, PTO

Posted 17 days ago


Job description

Description

Join the Frank Beverage Group Family!

Looking for more than just a job? At Frank Beverage Group, you'll build a career with a family-owned company that's been delivering exceptional beer, wine, and spirits while building lasting relationships for generations. We're passionate about our people, our products, and creating a workplace where hard work is recognized, growth is encouraged, and having fun along the way is part of the job.


Whether you're connecting with customers, growing iconic brands, or making an impact in the community, you'll be part of a team that values collaboration, innovation, and continuous learning.


Why You'll Love Working Here
  • Fun, supportive, and team-oriented work environment
  • Paid Time Off
  • Medical & Dental Insurance
  • 401(k) Savings Plan
  • Company-paid Life, Short-Term Disability, and Long-Term Disability Insurance
  • Flexible Spending Accounts
  • Employee events, career growth opportunities, and more!
Now Hiring: Wine Sales Representative

Frank Beverage Group is looking for a passionate, driven Wine Sales Representative to join our Middleton, WI team! In this role, you'll build strong customer relationships, grow sales within your territory, and represent an exciting portfolio of wine brands. Working alongside your manager, you'll develop strategic sales plans, identify new opportunities, and help customers find the right products to grow their business while achieving your own sales goals.


If you enjoy building relationships, love a fast-paced environment, and are motivated by achieving results, we'd love to hear from you!


Key Responsibilities
  • Build and maintain strong relationships with assigned on- and/or off-premise customer accounts through regularly scheduled sales calls.ย 
  • Grow sales by securing new distribution, introducing new products, and executing promotions and sales initiatives.ย 
  • Manage customer orders, inventory levels, pricing, surveys, route goals, and reporting using company systems.ย 
  • Monitor customer inventory, product rotation, seasonal needs, and merchandising opportunities to maximize sales and product availability.ย 
  • Merchandise products, build displays, stock shelves, refill cold boxes, and maintain point-of-sale materials in accordance with company and supplier standards (Off-Premise).ย 
  • Conduct product and staff trainings, install promotional materials, and support menu and permanent signage initiatives (On-Premise).ย 
  • Meet or exceed monthly sales goals through effective planning, execution, and regular progress reviews with management.ย 
  • Maintain knowledge of the product portfolio, industry trends, pricing, and competitive activity to provide value to customers.ย 
  • Collaborate with merchandisers, delivery drivers, suppliers, and internal teams to ensure exceptional customer service.ย 
  • Complete required reports, pre-plans, surveys, and administrative tasks accurately and on time.ย 
  • Participate in sales meetings, supplier work-withs, training opportunities, and community or customer events, including occasional evenings or weekends.ย 
  • Mentor and assist with the training of new team members as needed.

Requirements

Knowledge, Skills & Abilities

  • Excellent verbal and written communication and interpersonal skills.ย 
  • Strong customer service, relationship-building, and consultative selling abilities.ย 
  • Self-motivated, goal-oriented, and able to influence others through effective communication.ย 
  • Strong organizational, time management, and multitasking skills with attention to detail.ย 
  • Ability to adapt to changing priorities and work effectively with a variety of customers, suppliers, and internal teams.ย 
  • Basic math skills with the ability to calculate pricing, promotions, and product costs.ย 
  • Proficiency with Microsoft Office and the ability to learn company software and technology.ย 
  • Ability to present information confidently and educate customers on products, promotions, and industry trends.ย 
  • Working knowledge of sales processes, merchandising principles, inventory management, and product rotation.ย 
  • Knowledge of supplier marketing standards and applicable state and federal regulations related to alcohol distribution.ย 
  • A positive attitude, strong work ethic, and a desire to succeed while contributing to a collaborative team environment.

Qualifications:

  • High School Diploma or equivalent (G.E.D.) required;ย 

We offer a professional, safe and friendly work environment as well as a comprehensive benefits package and competitive pay structure.


Frank Beverage Group is proud to be an Equal Employment Opportunity/ Affirmative Action Employer.