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Wine Associate Jobs in Alberta (NOW HIRING)

Work Location Wine & Beyond Lethbridge About the Role About Wine and Beyond Wine and Beyond is ... What You'll Do As a Sales Associate, you support the daily operations of the store by ensuring ...

Work Location Wine & Beyond Sage Hills About the Role About Wine and Beyond Wine and Beyond has ... What You'll Do As a Sales Associate, you support the daily operations of the store by ensuring ...

Work Location Wine & Beyond St Albert About the Role About Wine and Beyond Wine and Beyond is ... What You'll Do As a Sales Associate, you support the daily operations of the store by ensuring ...

We stock wines from around the world, local and international beers, and specialty spirits at ... What You'll Do As a Sales Associate, you support the daily operations of the store by ensuring ...

Work Location Wine & Beyond Signal Hill About the Role About Wine and Beyond Wine and Beyond is ... What You'll Do As a Sales Associate, you support the daily operations of the store by ensuring ...

Work Location Wine & Beyond Deerfoot Meadows About the Role About Wine and Beyond Wine and Beyond ... Sales Associate Join our dynamic and fast-paced store environment, where no two days are the same.

Work Location Wine & Beyond Deerfoot Meadows About the Role About Wine and Beyond Wine and Beyond ... Sales Associate Join our dynamic and fast-paced store environment, where no two days are the same.

Work Location Wine & Beyond Airdrie About the Role About Wine and Beyond Wine and Beyond is Western ... Sales Associate Join our dynamic and fast-paced store environment, where no two days are the same.

We are your one stop shop for beer, wine, spirits, mixes and more in trusted neighbourhood ... Sales Associate We're looking for a motivated and dependable Sales Associate to join our team. As a ...

We are your one stop shop for beer, wine, spirits, mixes and more in trusted neighbourhood ... Sales Associate We're looking for a motivated and dependable Sales Associate to join our team. As a ...

We are your one stop shop for beer, wine, spirits, mixes and more in trusted neighbourhood ... As a Sales Associate, you support the daily operations of the store by ensuring customers have a ...

We stock wines from around the world, local and international beers, and specialty spirits at everyday low prices. About The Opportunity We're looking for a motivated and dependable Sales Associate ...

New

We stock wines from around the world, local and international beers, and specialty spirits at everyday low prices. About The Opportunity We're looking for a motivated and dependable Sales Associate ...

New

We stock wines from around the world, local and international beers, and specialty spirits at everyday low prices. About The Opportunity We're looking for a motivated and dependable Sales Associate ...

New

We stock wines from around the world, local and international beers, and specialty spirits at everyday low prices. About The Opportunity We're looking for a motivated and dependable Sales Associate ...

We stock wines from around the world, local and international beers, and specialty spirits at everyday low prices. About The Opportunity We're looking for a motivated and dependable Sales Associate ...

We stock wines from around the world, local and international beers, and specialty spirits at everyday low prices. About The Opportunity We're looking for a motivated and dependable Sales Associate ...

We stock wines from around the world, local and international beers, and specialty spirits at everyday low prices. About The Opportunity We're looking for a motivated and dependable Sales Associate ...

We stock wines from around the world, local and international beers, and specialty spirits at everyday low prices. About The Opportunity We're looking for a motivated and dependable Sales Associate ...

We stock wines from around the world, local and international beers, and specialty spirits at everyday low prices. About The Opportunity We're looking for a motivated and dependable Sales Associate ...

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Wine Associate information

What is a wine associate?

Wine Associates are professionals who assist customers in selecting, purchasing, and learning about wines, typically in retail stores, wineries, or restaurants. They provide recommendations based on customer preferences, offer information about different wine varieties, regions, and food pairings, and sometimes handle inventory or organize tastings. Their goal is to enhance the customer experience and increase wine sales by sharing their knowledge and passion for wine.

What skills and qualifications are needed to thrive as a wine associate?

To thrive as a Wine Associate, you need a solid understanding of wine varieties, tasting techniques, and customer service, often supported by retail or hospitality experience. Familiarity with point-of-sale (POS) systems, inventory management software, and wine certification programs like WSET is valuable. Outstanding interpersonal skills, salesmanship, and enthusiasm for educating customers set top performers apart. These skills ensure excellent customer experiences, drive sales, and help maintain an engaging and knowledgeable retail environment.

What are common challenges faced by wine associates, and how can they address them?

Wine Associates often face challenges such as staying updated on a wide variety of wines, catering to diverse customer preferences, and handling inventory management. To overcome these, it's helpful to engage in regular tastings, attend industry trainings, and collaborate closely with team members and vendors. Strong communication skills and a willingness to learn can make it easier to recommend wines confidently and build rapport with customers, ensuring a rewarding experience for both staff and guests.

What is the difference between Wine Associate vs Wine Sommelier?

AspectWine AssociateWine Sommelier
CertificationsBasic wine knowledge, sometimes certifications like WSET Level 1 or 2Advanced certifications such as WSET Level 3 or Court of Master Sommeliers
Work EnvironmentRetail stores, wine shops, restaurantsUpscale restaurants, wine bars, hotels
Job ResponsibilitiesAssisting customers, stocking, basic wine recommendationsWine service, tasting, pairing, customer education

While both roles involve wine knowledge, a Wine Associate typically works in retail or casual settings with basic wine expertise, whereas a Wine Sommelier has advanced training and works in fine dining environments, focusing on wine service and pairing. The roles differ mainly in certification level, responsibilities, and work setting, but both require a passion for wine and customer service skills.

What are popular job titles related to Wine Associate jobs in Alberta?

For Wine Associate jobs in Alberta, the most frequently searched job titles are:

What job categories do people searching Wine Associate jobs in Alberta look for?

The top searched job categories for Wine Associate jobs in Alberta are:

What cities in Alberta are hiring for Wine Associate jobs?

Cities in Alberta with the most Wine Associate job openings:

Infographic showing various Wine Associate job openings in Alberta as of August 2026, with employment types broken down into 1% As Needed, 69% Full Time, 28% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution.

Sales Associate

Lethbridge, AB • On-site

Part-time

Re-posted 8 days ago


Job description

Work Location

Wine & Beyond Lethbridge

About the Role

About Wine and Beyond

Wine and Beyond is Western Canada's largest liquor store. We pride ourselves on having a selection of over 6,000 wines, 2,500 spirits and 2,200 beers. Our stores are known for their incredible selection, unique product offerings, and the excellent product knowledge and customer service of our staff.

About The Opportunity

We're looking for a motivated and dependable Sales Associate to join our team. If you bring a positive attitude and a willingness to learn, we'll provide the training you need to succeed. This is a great opportunity for someone who enjoys customer service, teamwork, and a fast-paced environment.

What You'll Do

As a Sales Associate, you support the daily operations of the store by ensuring customers have a great experience and the store remains clean, organized, and compliant. Your responsibilities include:

  • Greet customers, answer questions, and provide product recommendations

  • Operate the cash register, process payments, and issue receipts

  • Restock shelves, receive deliveries, and complete basic inventory checks

  • Check customer ID to verify legal purchasing age

  • Maintain a clean, safe, and organized store environment

What We're Looking For

  • Previous retail or customer service experience is an asset

  • Valid ProServe Certification (or willingness to obtain)

  • Ability to lift up to 40 lbs and stand/walk for most of the shift

  • Reliable, positive, and willing to support the team to meet shared goals

  • Comfortable working in a fast-paced environment

What You'll Enjoy Working with Us

  • Opportunities for career growth and internal promotion

  • Hands-on training with product knowledge development

  • Supportive and inclusive team environment

  • Employee discounts on products across all banners

  • Flexible scheduling options

Our Commitment to Diversity & Inclusion

Wine & Beyond is committed to fostering a diverse, inclusive, and equitable workplace where every team member feels valued and supported. We welcome applicants from all backgrounds, identities, and experiences.

Ready to Apply?

If this sounds like the right fit for you, we'd love to hear from you. Apply today!

About SNDL

SNDL is one of Canada's leading and fastest-growing liquor and cannabis companies. As the country's largest private-sector retailer, our portfolio includes well-known banners such as Wine and Beyond, Liquor Depot, Ace Liquor, Value Buds, Spiritleaf, and Cost Cannabis.

We're also one of Canada's largest vertically integrated cannabis producers, recognized for our innovation, low-cost manufacturing, and award-winning brands including Top Leaf, Contraband, Palmetto, Bon Jak, La Plogue, Versus, Grasslands, Vacay, Pearls by Gron, No Future, and Bhang Chocolate.

Driven by purpose, performance, and people, SNDL is shaping the future of retail and cannabis by bringing people together through exceptional products and experiences.

Learn more about SNDL