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Marketing Specialist

Location: Lincoln, NE or Norfolk, NE
Company: EBM Corporations
Employment Type: Full-Time

Build brands. Drive growth. Make an impact.

EBM Corporations is looking for a creative, detail-oriented, and driven Marketing Specialist to join our team. This role offers the opportunity to work across multiple business divisions, ranging from construction and manufacturing to agriculture and crane services, supporting dynamic marketing initiatives that make a real difference.

If you're passionate about marketing strategy, digital growth, and creative storytelling, and you enjoy seeing your ideas come to life, this could be the perfect next step in your career.

What You'll Do

As our Marketing Specialist, you'll play a key role in planning, executing, and refining marketing initiatives that drive visibility, engagement, and business growth.

Key Responsibilities Include:

• Plan, develop, and execute marketing and promotional materials in coordination with company leaders and sales teams
• Design, review, edit, and finalize layouts for brochures, flyers, ads, and other marketing assets
• Develop tailored marketing plans for individual EBM business entities
• Create and manage digital, social media, and content marketing strategies
• Maintain and optimize websites for usability, performance, and SEO
• Coordinate online and print advertising placements, including timelines, pricing, and specifications
• Track, analyze, and report on marketing performance using KPIs and analytics tools
• Manage and optimize Google Ads, search marketing, and digital campaigns
• Assist with trade show planning, logistics, budgets, and travel arrangements
• Coordinate photo and video content creation, including occasional travel to job sites
• Collaborate with web developers and vendors to enhance online visibility and engagement

What We're Looking For

You'll be successful in this role if you have:

• A strong understanding of marketing principles and campaign execution
• Experience with graphic design tools and digital advertising platforms
• Working knowledge of Google Ads, Google Analytics, and related tools
• Website design and optimization experience
• Excellent written and verbal communication skills
• Strong organizational, time management, and problem-solving abilities
• A professional, customer-focused mindset and openness to feedback
• Video production, editing, or drone camera operation experience preferred
  

Work Environment

• Regular collaboration with owners, leadership, co-workers, vendors, and customers
• Mix of office-based work and occasional travel for marketing content creation
• Independent project ownership with a strong emphasis on accuracy and follow-through

Qualifications

• Bachelor's degree in Marketing, Public Relations, Journalism, or a related field preferred.
• 1-2 years of relevant marketing, advertising, or communications experience.

Additional Requirements

• Valid driver's license
• Must pass a general physical and drug screen
• Must be at least 18 years of age

Why Join EBM?

• Opportunity to work with multiple growing brands under one organization.
• Collaborative, team-oriented environment.
• Hands-on role with real impact and visibility across the company.
• Stable, full-time position with room for professional growth.
• Eligible for EBM's full-time benefits package, which includes competitive health, dental and vision insurance, 401(k), and paid time-off offerings.