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Website Product Manager Jobs (NOW HIRING)

Nexcess

Product Manager - Website Building

£70K - £80K/yr

Overview The Product Manager - Digital Software will support the development and improvement of website-building products, including WordPress themes, blocks, patterns, and templates. The role is ...

Kerfkore

Product Manager

Brunswick, GA · On-site

Product Manager Location: Brunswick, GA Department: Product Marketing Reports To: President Job ... Help maintain website product information and marketing content updates Customer & Sales Support

Kerfkore Company

Product Manager

Brunswick, GA · On-site

Product Manager Location: Brunswick, GA Department: Product Marketing Reports To: President Job ... Help maintain website product information and marketing content updates Customer & Sales Support

EDUCAUSE

Product Manager, CourseGateway

$80K - $95K/hr

The Product Manager will oversee the development and continuous improvement of the CourseGateway.org platform that includes the CourseGateway.org website, product and courseware evaluation tools, and ...

Kerfkore

Product Manager

Brunswick, GA · On-site

Product Manager Location: Brunswick, GA Department: Product Marketing Reports To: President Job ... Help maintain website product information and marketing content updates Customer & Sales Support

Cars

Principal Product Manager

Chicago, IL · On-site

Our Websites Product Team drives our 'Dealer Inspire' platform. Dealer Inspire (DI) is a leading ... As a Principal Product Manager on our Websites Product Team, you will shape the future of our ...

Cars Commerce

Principal Product Manager

Chicago, IL · On-site

Our Websites Product Team drives our 'Dealer Inspire' platform. Dealer Inspire (DI) is a leading ... As a Principal Product Manager on our Websites Product Team, you will shape the future of our ...

Invesco

Senior Digital Product Manager

New York, NY · Hybrid

$135K - $140K/yr

The Senior Digital Product Manager is responsible for defining and delivering a best-in-class web ... All while ensuring the website platform (Adobe Experience Manager) is scalable, performant, and ...

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Website Product Manager information

See salary details

$51.5K

$159.4K

$197K

How much do website product manager jobs pay per year?

As of Sep 14, 2026, the average yearly pay for website product manager in the United States is $159,405.00, according to ZipRecruiter salary data. Most workers in this role earn between $141,000.00 and $197,000.00 per year, depending on experience, location, and employer.

What does a website product manager do?

A Website Product Manager is responsible for overseeing the development, launch, and ongoing improvement of a website or web-based product. They work closely with cross-functional teams, including designers, developers, marketers, and stakeholders, to define product goals, prioritize features, and ensure the site meets user needs and business objectives. Their role involves gathering and analyzing user feedback, setting the product roadmap, and measuring performance to drive continuous enhancements. Ultimately, they are accountable for the overall success and user experience of the website.

How does a website product manager typically collaborate with cross-functional teams to deliver successful website projects?

A Website Product Manager works closely with stakeholders such as designers, developers, marketers, and content creators to define project goals, prioritize features, and ensure alignment throughout the development process. They facilitate regular meetings, create clear documentation, and balance business objectives with user experience. Effective communication and the ability to translate technical requirements for non-technical team members are essential. This collaborative approach ensures that website projects are delivered on time, within scope, and meet user needs.

What are the key skills and qualifications needed to thrive as a website product manager, and why are they important?

To thrive as a Website Product Manager, you need a deep understanding of web development, user experience (UX) principles, and business strategy, often supported by a degree in business, marketing, or computer science. Familiarity with project management tools (like Jira or Trello), analytics platforms (such as Google Analytics), and agile methodologies is typically required. Strong communication, stakeholder management, and problem-solving skills set outstanding candidates apart. These skills ensure effective coordination between technical and non-technical teams, resulting in successful website products that meet business goals and user needs.

What is the difference between Website Product Manager vs Web Developer?

AspectWebsite Product ManagerWeb Developer
Primary RoleOversees website strategy, features, and user experienceBuilds, codes, and maintains website functionalities
Skills & CertificationsProduct management, UX design, project managementProgramming languages, web development frameworks
Work EnvironmentCross-functional teams, planning, and coordinationDevelopment environment, coding, testing
Employer & Industry UsageTech companies, e-commerce, digital agenciesWeb development firms, IT departments, agencies

The Website Product Manager focuses on the overall website strategy, user experience, and feature planning, working closely with design and development teams. In contrast, the Web Developer primarily handles the technical implementation, coding, and maintenance of the website. Both roles are essential but differ in scope and responsibilities within the web development lifecycle.

What cities are hiring for Website Product Manager jobs?

Cities with the most Website Product Manager job openings:

What states have the most Website Product Manager jobs?

States with the most job openings for Website Product Manager jobs include:

What are popular job titles related to Website Product Manager jobs?

For Website Product Manager jobs, the most frequently searched job titles are:

Website Product Manager jobs near you
Infographic showing various Website Product Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $159,405 per year, or $76.6 per hour.

Website Product & Project Manager

Maumee, OH • On-site

The McAlear Group, Inc.
Manufacturing • 201 - 500 employees
Learn more about The McAlear Group, Inc.external

$90K - $115K/yr

Full-time

Posted 23 days ago

Key responsibilities

  • Prioritize website initiatives, define business requirements, and manage the website backlog to maximize business value.

  • Lead website projects from concept to implementation, including scope definition, resource coordination, and progress communication.

  • Analyze user behavior and customer feedback to identify friction points and implement improvements to enhance engagement, conversion, and online sales.

Job description

Description
This position is responsible for the strategic direction, planning, and continuous improvement of the company's website(s). Serving as the business owner of the website(s), the role aligns customer needs, business objectives, and technical execution to deliver an exceptional digital experience. Working cross-functionally with Marketing, Sales, Customer Experience, IT, Operations, and Executive Leadership. This position prioritizes website projects, defines business requirements, manages the product roadmap, and measures website performance to ensure the platform supports growth and continuous improvement. This role combines product ownership, business analysis, project management, and digital strategy to maximize the value of the company's website investment.
Our company believes in the Ideal Team Player. We follow the model behaviors of Humble (quick to point out the contributions of others), Hungry (self-motivated and diligent), Smart (socially appropriate and aware), Safety-Minded (works to lower safety risks, Quality-Minded (take pride in their work) and Attendance (recognizes their presence is important).
Requirements
ESSENTIAL JOB DUTIES & RESPONSIBILITIES:
  • Balance customer needs, business priorities, technical constraints, and development capacity to prioritize website initiatives and maximize the business value delivered by the company's digital platforms.
  • Own the strategic vision, roadmap, and long-term evolution of the company's websites by establishing annual goals, quarterly priorities, key performance indicators (KPIs), and development of roadmaps aligned with organizational objectives.
  • Serve as the product owner by translating business needs into prioritized initiatives, functional requirements, and acceptance criteria while managing the website's backlog, production issues, and enhancement requests.
  • Lead website projects and releases from concept through implementation by defining scope, coordinating resources, managing timelines, mitigating risks, and communicating progress to stakeholders.
  • Championing the end-to-end digital customer experience by analyzing user behavior, gathering customer feedback, identifying friction points, and implementing improvements that increase engagement, conversion, self-service adoption, and online sales.
  • Own website performance measurement and reporting by establishing KPIs, developing executive dashboards, monitoring customer engagement and business outcomes, analyzing trends, and providing actionable insights and recommendations to improve performance, customer experience, and website growth.
  • Present website performance data, KPI dashboards, trends and insights to leadership and key stakeholders clearly communication results, business impact, and recommended actions.
  • Partner with Marketing, Sales, Customer Experience, IT, and other business stakeholders to gather requirements, improve business processes, prioritize website initiatives, and coordinate the systems, integrations, and enterprise technologies that support the company's digital platforms.
  • Own the website quality assurance (QA) process by developing testing strategies and test plans; coordinating testing, validating business requirements, documenting, and prioritizing defects, and ensuring that website updates meet quality standards before launch.
  • Own the company's website SEO strategy by partnering with internal and external teams to improve SEO, paid search performance, and overall digital marketing effectiveness while ensuring projects are delivered on time and within budget.
  • Communicate website strategy, roadmap priorities, project status, performance metrics, risks, recommendations, and business outcomes to leadership and cross-functional stakeholders.
  • Ensure the company's websites remain aligned with evolving business objectives, customer expectations, and industry best practices by continuously evaluating opportunities for optimization, innovation, and long-term growth.
  • Establish and maintain website governance, documentation, standards, release management processes, and best practices to promote consistency, scalability, security, and long-term maintainability.

NON-ESSENTIAL JOB DUTIES & RESPONSIBILITIES:
  • Participate in the evaluation, selection, and implementation of new digital technologies, software platforms, and third-party solutions that enhance website capabilities and business performance.
  • Represent the website team on cross-functional committees, strategic planning initiatives, and organizational projects as requested.
  • Perform other duties, special projects, and strategic initiatives as assigned in support of departmental and organizational objectives.
  • Foster a supportive and collaborative work environment by understanding the feelings and thoughts of others so that all team members feel valued and respected.

PHYSICAL DEMANDS & WORK ENVIRONMENT:
  • Prolonged periods of sitting at a desk and working on a computer.
  • Ability to lift to 25 pounds at times.

COMPETENCY, KNOWLEDGE, SKILLS & ABILITIES:
  • Strong knowledge of website strategy, digital product management, and website development principles.
  • Strong knowledge of website analytics, KPI measurement, and conversion optimization.
  • Strong knowledge of website quality assurance, testing methodologies, UAT, and defect management.
  • Knowledge of customer experience (CX), user experience (UX), usability, and accessibility best practices.
  • Knowledge of SEO/SEM, technical SEO concepts, search visibility, and digital marketing principles.
  • Working knowledge of front-end and back-end coding technologies, APIs, system integrations, and common web development languages.
  • Strong project management, business analysis, and organizational skills.
  • Ability to manage multiple priorities and complex initiatives simultaneously.
  • Ability to communicate, facilitate, influence, and present effectively across all levels of the organization.
  • Ability to think strategically, solve complex problems, and drive continuous improvement.

EDUCATION & EXPERIENCE:
REQUIRED:
  • Bachelor's degree in business, Marketing, Information Systems, Digital Technologies, Project Management, or related field; or equivalent combination of education and relevant experience.
  • 3-5 years of progressive experience in website management, digital product management, project management, business analysis, or related digital role.
  • Experience with website analytics and performance data to establish KPIs, evaluate results, and recommend improvements.

PREFERRED:
  • Demonstrated experience leading complex websites or digital projects.
  • 5+ years of progressive experience in website management, digital product management, eCommerce, web development, project management, or related digital role.
  • Experience managing B2B, eCommerce portal or other transactional website platforms.
  • Experience with SEO/SEM, conversion optimization, customer research, usability testing, and customer experience improvements.

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