Collaborate with the community and marketing teams to localize campaigns, content, and programs for ... Deep familiarity with the Korean web3 landscape, including local platforms, communities, and the ...
Collaborate with the community and marketing teams to localize campaigns, content, and programs for ... Deep familiarity with the Korean web3 landscape, including local platforms, communities, and the ...
Web3 Marketer information
What is the difference between Web3 Marketer vs Content Marketer?
| Aspect | Web3 Marketer | Content Marketer |
|---|---|---|
| Credentials | Digital marketing, blockchain, crypto knowledge | Marketing, communications, writing skills |
| Work Environment | Crypto projects, blockchain startups, decentralized platforms | Various industries, online platforms, media companies |
| Employer & Industry | Crypto companies, Web3 startups, blockchain firms | Media, tech, consumer brands, agencies |
| Search & Comparison Intent | Marketing strategies in blockchain, crypto marketing roles | Content creation, digital marketing, brand storytelling |
Web3 Marketers focus on promoting blockchain and crypto projects using digital marketing strategies tailored to decentralized platforms. Content Marketers create engaging content across various industries to attract and retain audiences. While both roles involve marketing skills, Web3 Marketers require specialized knowledge of blockchain technology and crypto markets, whereas Content Marketers emphasize content creation and storytelling skills across diverse sectors.
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Key responsibilities
Serve as the primary point of contact for Korean traders, ecosystem builders, and community members across Aptos and Decibel.
Build, activate, and grow local trading communities through online channels and offline events to attract and retain active traders.
Plan and execute local events, meetups, AMAs, and trading competitions to drive user acquisition and deepen engagement.
Job description
About the Role
This role sits within the Aptos Foundation, the ecosystem-building arm of Aptos focused on driving adoption, supporting developers, and growing global communities. While closely aligned with Aptos Labs and its broader mission, the Foundation operates independently to accelerate network growth through community engagement, strategic initiatives, and ecosystem development.
We're looking for a Community Manager focused on Korea to lead local growth efforts across both the Aptos ecosystem and Decibel, our flagship onchain perpetuals exchange. This person will be responsible for building and activating trading communities, developing relationships with key ecosystem participants, and driving meaningful engagement across one of the most important crypto markets globally.
Responsibilities
- Serve as the primary point of contact for Korean traders, ecosystem builders, and community members across Aptos and our flagship onchain perpetuals exchange, Decibel
- Build, activate, and grow local trading communities through online channels (Telegram, Kakao, Discord, X, etc.) and offline events, with a focus on attracting and retaining active traders
- Identify and engage high-value traders, KOLs, and trading communities within Korea, converting them into active Decibel users and ecosystem advocates
- Plan and execute local events, meetups, AMAs, and trading competitions that drive user acquisition and deepen engagement with Decibel
- Connect ecosystem builders and projects with technical resources, funding opportunities, and co-marketing support to accelerate local growth
- Gather and synthesize trading community feedback and sentiment, sharing structured insights with product, engineering, and marketing teams
- Collaborate with the community and marketing teams to localize campaigns, content, and programs for the Korean market
- Develop long-term relationships with traders, founders, developer communities, and industry partners to build lasting advocacy for Aptos and Decibel
What we're looking for:
- 2-4 years of experience in community management, ecosystem development, or trader relations in web3
- Active participant or power user in crypto trading communities; you understand the culture, the language, and what traders actually care about and have had meaningful exposure to derivatives, perps, and onchain trading products
- An established network within the Korean crypto trading ecosystem; connections to KOLs, trading groups, or derivatives communities are a strong plus
- Deep familiarity with the Korean web3 landscape, including local platforms, communities, and the dynamics of trader acquisition in the region
- Hands-on experience running community-facing events: AMAs, trading competitions, workshops, or regional meetups
- Sharp communicator in both Korean and English, with the ability to engage traders, builders, and technical teams equally well
- Comfortable operating in a fast-moving environment across multiple workstreams simultaneously
- Willingness to travel within Korea and the broader region as needed
Strongly Preferred:
- Proficiency in English (written and verbal)
- Team-oriented, community-minded approach to work
- Willingness and ability to travel and represent Aptos as needed
The Benefits listed below are for Full-time employees.