Reporting to the Head of Web Experience within the Digital Content Experience Strategy team, this role sets and evolves the enterprise content model, defining how content entities such as products ...
Reporting to the Head of Web Experience within the Digital Content Experience Strategy team, this role sets and evolves the enterprise content model, defining how content entities such as products ...
Reporting to the Head of Web Experience within the Digital Content Experience Strategy team, this role sets and evolves the enterprise content model, defining how content entities such as products ...
Reporting to the Head of Web Experience within the Digital Content Experience Strategy team, this role sets and evolves the enterprise content model, defining how content entities such as products ...
Content Architect Manager
Boston, MA · On-site
Reporting to the Head of Web Experience within the Digital Content Experience Strategy team, this role sets and evolves the enterprise content model, defining how content entities such as products ...
Content Architect Manager
Boston, MA · On-site
Reporting to the Head of Web Experience within the Digital Content Experience Strategy team, this role sets and evolves the enterprise content model, defining how content entities such as products ...
Content Architect Manager
Westwood, MA · On-site
Reporting to the Head of Web Experience within the Digital Content Experience Strategy team, this role sets and evolves the enterprise content model, defining how content entities such as products ...
Content Architect Manager
Westwood, MA · On-site
Reporting to the Head of Web Experience within the Digital Content Experience Strategy team, this role sets and evolves the enterprise content model, defining how content entities such as products ...
Web Team Lead - Journal, Sentinel, and Herald
Boston, MA · On-site
$76K - $98K/yr
The Web Team Lead will work collaboratively with the JSH Sr. and Associate Product Managers and Web ... Work with JSH Sr. Product Manager and Website Manager to execute digital strategy, new site ...
Web Team Lead - Journal, Sentinel, and Herald
Boston, MA · On-site
$76K - $98K/yr
The Web Team Lead will work collaboratively with the JSH Sr. and Associate Product Managers and Web ... Work with JSH Sr. Product Manager and Website Manager to execute digital strategy, new site ...
Web Store Operations Manager
$90K - $115K/yr
Posting Notes: 770 Cochituate Rd Framingham MA 01701 Web Store Operations Manager What You'll Do ... This role will drive key business strategies through site/customer analysis, testing, and on-site ...
Web Store Operations Manager
$90K - $115K/yr
Posting Notes: 770 Cochituate Rd Framingham MA 01701 Web Store Operations Manager What You'll Do ... This role will drive key business strategies through site/customer analysis, testing, and on-site ...
Content Architect Manager
Boston, MA · On-site
Reporting to the Head of Web Experience within the Digital Content Experience Strategy team, this role sets and evolves the enterprise content model, defining how content entities such as products ...
Content Architect Manager
Boston, MA · On-site
Reporting to the Head of Web Experience within the Digital Content Experience Strategy team, this role sets and evolves the enterprise content model, defining how content entities such as products ...
Strategy Associate
Boston, MA · On-site
$105K - $120K/yr
... web-based platforms. Data entry and computer skills will be evaluated through an assessment as part of the pre-employment process. Shields Health Solutions provides equal employment opportunities to ...
Strategy Associate
Boston, MA · On-site
$105K - $120K/yr
... web-based platforms. Data entry and computer skills will be evaluated through an assessment as part of the pre-employment process. Shields Health Solutions provides equal employment opportunities to ...
Strategy Associate
$105K - $120K/yr
... web-based platforms. Data entry and computer skills will be evaluated through an assessment as part of the pre-employment process. Shields Health Solutions provides equal employment opportunities to ...
Quick apply
Strategy Associate
$105K - $120K/yr
... web-based platforms. Data entry and computer skills will be evaluated through an assessment as part of the pre-employment process. Shields Health Solutions provides equal employment opportunities to ...
Strategy Manager
Boston, MA · On-site
$130K - $150K/yr
... web-based platforms. Data entry and computer skills will be evaluated through an assessment as part of the pre-employment process. Shields Health Solutions provides equal employment opportunities to ...
Quick apply
Strategy Manager
Boston, MA · On-site
$130K - $150K/yr
... web-based platforms. Data entry and computer skills will be evaluated through an assessment as part of the pre-employment process. Shields Health Solutions provides equal employment opportunities to ...
Strategy Manager
Boston, MA · On-site
$130K - $150K/yr
... web-based platforms. Data entry and computer skills will be evaluated through an assessment as part of the pre-employment process. Shields Health Solutions provides equal employment opportunities to ...
Strategy Manager
Boston, MA · On-site
$130K - $150K/yr
... web-based platforms. Data entry and computer skills will be evaluated through an assessment as part of the pre-employment process. Shields Health Solutions provides equal employment opportunities to ...
Senior Product Manager, Web Experience & Growth
Templeton, MA · Remote
$129K - $170K/yr
About the Role We are seeking a highly strategic, growth-minded, and technically fluent Senior Product Manager, Web Experience & Growth to treat our corporate B2B website as a core revenue-generating ...
Senior Product Manager, Web Experience & Growth
Templeton, MA · Remote
$129K - $170K/yr
About the Role We are seeking a highly strategic, growth-minded, and technically fluent Senior Product Manager, Web Experience & Growth to treat our corporate B2B website as a core revenue-generating ...
Account Director, Web & Brand
Boston, MA · On-site
$115K - $135K/yr
Strategic Consulting & Solution Development * Translate complex business challenges into actionable web and brand solutions. * Scope work with precision, balancing ambition, budget, timeline, and ...
Quick apply
Account Director, Web & Brand
Boston, MA · On-site
$115K - $135K/yr
Strategic Consulting & Solution Development * Translate complex business challenges into actionable web and brand solutions. * Scope work with precision, balancing ambition, budget, timeline, and ...
Senior Product Manager, Web Experience & Growth
Boston, MA · On-site
$140 - $180/hr
About the Role We areseekinga highly strategic, growth-minded, and technically fluent Senior Product Manager, Web Experience & Growth to treat our corporate B2B website as a core revenue-generating ...
Senior Product Manager, Web Experience & Growth
Boston, MA · On-site
$140 - $180/hr
About the Role We areseekinga highly strategic, growth-minded, and technically fluent Senior Product Manager, Web Experience & Growth to treat our corporate B2B website as a core revenue-generating ...
Account Director, Web & Brand
Boston, MA · On-site
$115 - $135/hr
Strategic Consulting & Solution Development * Translate complex business challenges into actionable web and brand solutions. * Scope work with precision, balancing ambition, budget, timeline, and ...
Account Director, Web & Brand
Boston, MA · On-site
$115 - $135/hr
Strategic Consulting & Solution Development * Translate complex business challenges into actionable web and brand solutions. * Scope work with precision, balancing ambition, budget, timeline, and ...
Freelance Web Producer, CBS Boston
Boston, MA · On-site
$30 - $35/hr
Freelance Web Producer, CBS Boston Location: Boston In-person, 4 days a week including weekends ... Execute content and headlines with SEO strategies in mind * Clip and optimize videos for CBSNews ...
Freelance Web Producer, CBS Boston
Boston, MA · On-site
$30 - $35/hr
Freelance Web Producer, CBS Boston Location: Boston In-person, 4 days a week including weekends ... Execute content and headlines with SEO strategies in mind * Clip and optimize videos for CBSNews ...
Freelance Web Producer, CBS Boston
Boston, MA · On-site
$30 - $35/hr
Freelance Web Producer, CBS Boston Location: Boston In-person, 4 days a week including weekends ... Execute content and headlines with SEO strategies in mind * Clip and optimize videos for CBSNews ...
Freelance Web Producer, CBS Boston
Boston, MA · On-site
$30 - $35/hr
Freelance Web Producer, CBS Boston Location: Boston In-person, 4 days a week including weekends ... Execute content and headlines with SEO strategies in mind * Clip and optimize videos for CBSNews ...
The Senior Web Application Engineer II is responsible for designing, developing, and delivering ... platform strategy. * Influence peers and cross functional teams through subject matter expertise ...
The Senior Web Application Engineer II is responsible for designing, developing, and delivering ... platform strategy. * Influence peers and cross functional teams through subject matter expertise ...
The Senior Web Application Engineer II is responsible for designing, developing, and delivering ... platform strategy. * Influence peers and cross functional teams through subject matter expertise ...
The Senior Web Application Engineer II is responsible for designing, developing, and delivering ... platform strategy. * Influence peers and cross functional teams through subject matter expertise ...
The Senior Web Application Engineer II is responsible for designing, developing, and delivering ... platform strategy. * Influence peers and cross functional teams through subject matter expertise ...
The Senior Web Application Engineer II is responsible for designing, developing, and delivering ... platform strategy. * Influence peers and cross functional teams through subject matter expertise ...
Web Strategy information
See Massachusetts salary details
$42.6K - $53K
13% of jobs
$60.5K is the 25th percentile. Wages below this are outliers.
$53K - $63.4K
17% of jobs
$63.4K - $73.9K
10% of jobs
The median wage is $80.8K / yr.
$73.9K - $84.3K
16% of jobs
$84.3K - $94.7K
17% of jobs
$97.6K is the 75th percentile. Wages above this are outliers.
$94.7K - $105.1K
10% of jobs
$105.1K - $115.6K
5% of jobs
$115.6K - $126K
3% of jobs
$126K - $136.4K
1% of jobs
$136.4K - $146.8K
3% of jobs
$146.8K - $157.3K
5% of jobs
$42.6K
$88.3K
$157.3K
How much do web strategy jobs pay per year?
What is a web strategy?
A Web Strategy job involves planning, developing, and optimizing an organization's online presence to achieve business goals. This role focuses on website performance, user experience, content strategy, and digital marketing tactics. Web strategists analyze data, align web efforts with business objectives, and collaborate with designers, developers, and marketers. Their goal is to enhance visibility, engagement, and conversions through a well-structured digital approach.
What are the key skills and qualifications needed to thrive in web strategy, and why are they important?
To thrive in Web Strategy roles, you need a deep understanding of website analytics, digital marketing, and user experience design, often complemented by a degree in marketing, communications, or a related field. Familiarity with tools such as Google Analytics, SEO platforms, content management systems, and relevant certifications like Google Analytics Individual Qualification (GAIQ) are common requirements. Strong communication, analytical thinking, and project management skills set top candidates apart. Mastery of these skills ensures effective planning, execution, and optimization of web initiatives to align with business objectives.
What are some typical challenges faced in a web strategy role?
In a Web Strategy position, one of the main challenges is aligning multiple teams—such as marketing, design, and IT—to execute cohesive web initiatives that support overall business goals. You may also encounter rapidly evolving technologies and digital trends, requiring you to stay up-to-date and adapt strategies accordingly. Balancing the needs of various stakeholders while ensuring an optimal user experience can be demanding but is key to creating impactful websites. Successfully navigating these challenges can make your contributions highly visible and position you for future leadership opportunities in digital strategy.
What are the most commonly searched types of Web Strategy jobs in Massachusetts?
The most popular types of Web Strategy jobs in Massachusetts are:
What are popular job titles related to Web Strategy jobs in Massachusetts?
For Web Strategy jobs in Massachusetts, the most frequently searched job titles are:
What job categories do people searching Web Strategy jobs in Massachusetts look for?
The top searched job categories for Web Strategy jobs in Massachusetts are:
What cities in Massachusetts are hiring for Web Strategy jobs?
Cities in Massachusetts with the most Web Strategy job openings:

Full-time
Medical, Dental, Vision, Retirement, PTO
Re-posted 8 days ago
Job description
The Content Architect Manager defines how content is structured across Citizens as a system built from reusable, machine-readable entities.
Reporting to the Head of Web Experience within the Digital Content Experience Strategy team, this role sets and evolves the enterprise content model, defining how content entities such as products, rates, disclosures, offers, FAQs, pages, and modules are structured, related, governed, and delivered across web, mobile, authenticated, and AI-driven experiences.
It sits at the intersection of content, product, and technology, translating business needs into scalable models that teams apply consistently across channels and use cases.
What You'll Do
- Define and evolve the enterprise content model: types, fields, relationships, and metadata
- Structure content around real-world entities (for example, products, rates, disclosures) rather than around any single channel or experience
- Ensure content is independent of presentation and designed for reuse across contexts
- Align content models with system architecture across CMS, API, and engineering teams so content can be created, stored, and delivered consistently
- Define structured data standards, including schema.org and JSON-LD where appropriate, so content is discoverable, retrievable, and reusable by search engines, answer engines, LLMs, and internal systems
- Lead cross-functional decisions on model changes, tradeoffs, and exceptions across Web Strategy, Product, Technology, Risk, and Compliance
- Own the governance process for content model changes, including intake, review, approval, versioning, exception handling, and retirement of outdated structures
- Drive adoption by creating practical guidance that helps teams apply models correctly in real workflows
- Define content structures that can be resolved through stable API contracts and consumed consistently by downstream applications
- Evaluate existing content structures and legacy CMS constraints, identifying where current models should be reused, refactored, or retired
- Partner with design system and engineering teams to align content models with reusable components and front-end rendering patterns
How You Work
- Play a defining role in how content structure decisions are made across the organization
- Lead with an informed point of view and build trust by helping partners make better decisions
- Balance long-term system integrity with near-term business needs
- Hold the line on scalable structures while making pragmatic tradeoffs when business needs require exceptions
What Success Looks Like
- Content is structured once and reused across channels without duplication
- Content model changes are governed and do not depend on one-off project decisions
- Models are applied consistently across teams and business lines
- New content types are introduced without breaking existing structures
- Content is retrievable and usable in AI-driven experiences
- Teams work faster because the structure is clear and predictable
- Teams understand when to reuse existing structures versus request new ones
- Content can be delivered through stable API contracts without channel-specific rework
Required Qualifications
- 8+ years in content architecture, content engineering, information architecture, or a related discipline
- Experience defining governance processes for content model change management
- Experience partnering with engineering teams on API-driven content delivery
- Ability to distinguish content structure from presentation and component implementation
- Hands-on experience designing structured content models (types, fields, relationships, metadata)
- Experience with headless or hybrid CMS platforms and content APIs
- Strong understanding of content modeling principles, taxonomy design, and entity-based content structures
- Experience operating in complex, cross-functional environments where content, product, technology, and compliance priorities intersect
- Proven ability to drive decisions and alignment without direct authority
- Ability to explain complex structural concepts clearly in plain language
- Bachelor's degree in a relevant field, or equivalent professional experience
Preferred Qualifications
- Experience designing content for AI-driven discovery (search, answer engines, LLMs)
- Familiarity with schema.org, JSON-LD, and structured data validation
- Experience building or contributing to content governance models
- Experience in a regulated industry
- Experience with design systems and component-based front-end architectures
- Experience migrating or refactoring content models from legacy CMS platforms
- Experience with regulated content, disclosures, consent, or approval workflows
Tools & Platforms
- Headless or hybrid CMS platforms
- Content APIs (REST, GraphQL) and delivery models
- Taxonomy and metadata management tools
- Structured data tools (schema.org, JSON-LD)
- Multi-channel delivery and orchestration systems
Hours and Work Schedule
- Hours per Week: 40
Work Schedule: M-F 8-5 in Boston, MA, New York, NY, Westwood, MA, or Johnston, RI office 4 days a week.
Pay Transparency
The salary range for this position is $110,000 - $130,000 per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the budget, work location, and relevant skills and experience.
We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens' paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits .
#LI-Citizens2
Equal Employment Opportunity
Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague's or a dependent's reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.
Equal Employment and Opportunity Employer
Job Applicant Data Privacy Policy
Background Check
Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.