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Web Strategy Manager Jobs in Washington, DC (NOW HIRING)

RICEFW Technologies,Inc

Web Developer

Washington, DC · On-site

... strategies • Upgrade analytics implementation on PDU site • Work with teams to design and ... Tag Management Solution • Work with development team to implement Adobe Test and Target • ...

Red Gate Group

Web Developer

Reston, VA · On-site

The Red Gate Group is seeking an expert Web Developer to support a major Intelligence Community ... strategic planning, program management, policy development, operational design, and technology ...

Appian Corporation

Web Production Specialist

Mclean, VA

$95K - $95K/yr

This role will be responsible for producing high-impact web experiences, maintaining a healthy and scalable CMS, managing stakeholder intake, and supporting a strong content lifecycle strategy. This ...

Electrosoft

Web Designer

Arlington, VA · On-site

... Strategy, Enablement, and Service Experience initiatives. * Create responsive, user-friendly, and ... Support web design and content management activities for IST, SIA, Trip Tracker, and related ...

Knak Digital

Web Content Strategist

Washington, DC · On-site

$82K - $105K/yr

Run web content strategy end to end: research, audits, competitive reviews, and a plan for how ... A track record of managing multiple projects and deadlines without the quality slipping

Knak Digital

Web Content Strategist

Washington, DC

$82K - $105K/yr

Run web content strategy end to end: research, audits, competitive reviews, and a plan for how ... A track record of managing multiple projects and deadlines without the quality slipping

Appian Corporation

Web Production Specialist

Mclean, VA · On-site

$95K - $95K/yr

This role will be responsible for producing high-impact web experiences, maintaining a healthy and scalable CMS, managing stakeholder intake, and supporting a strong content lifecycle strategy. This ...

Appian Corporation

Web Production Specialist

Mclean, VA

$95K - $95K/yr

This role will be responsible for producing high-impact web experiences, maintaining a healthy and scalable CMS, managing stakeholder intake, and supporting a strong content lifecycle strategy. This ...

Appian Corporation

Web Production Specialist

Washington, DC · On-site

$106K - $107K/yr

This role will be responsible for producing high-impact web experiences, maintaining a healthy and scalable CMS, managing stakeholder intake, and supporting a strong content lifecycle strategy. This ...

The One 23 Group

Web Developer

Herndon, VA · On-site

... our successful strategies in leadership and financial management. We pride ourselves on our ... The Position The Web Developer supports the contract by developing, maintaining, and enhancing web ...

Electrosoft

Web Designer

Arlington, VA · On-site

... Strategy, Enablement, and Service Experience initiatives. * Create responsive, user-friendly, and ... Support web design and content management activities for IST, SIA, Trip Tracker, and related ...

BLN24

Web Content Specialist

Mclean, VA · On-site

$65 - $90/hr

... strategic and technical operations and deployments. Position Overview: The Web Content Specialist develops, manages, andmaintainshigh-quality digital content that supports organizational ...

BLN24

Web Content Specialist

Mclean, VA · On-site

... strategic and technical operations and deployments. Position Overview: The Web Content Specialist develops, manages, and maintains high-quality digital content that supports organizational ...

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Showing results 21-40

All JobsWeb Strategy JobsWeb Strategy Manager JobsWeb Strategy Manager Jobs in Washington, DC

Web Strategy Manager information

See Washington, DC salary details

$44.2K

$91.6K

$163.1K

How much do web strategy manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for web strategy manager in Washington, DC is $91,572.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,300.00 and $107,000.00 per year, depending on experience, location, and employer.

What does a web strategy manager do?

A Web Strategy Manager is responsible for developing and implementing strategies to optimize a company's online presence and performance. They analyze website data, coordinate with marketing and IT teams, and ensure that digital initiatives align with business goals. Their work often includes overseeing website content, user experience, SEO, and conversion optimization. By regularly monitoring analytics and trends, they help organizations attract, engage, and retain online audiences.

What are the key skills and qualifications needed to thrive as a web strategy manager?

To thrive as a Web Strategy Manager, you need expertise in digital marketing, analytics, and website optimization, typically supported by a degree in marketing, communications, or a related field. Familiarity with content management systems (like WordPress), web analytics tools (such as Google Analytics), and SEO best practices is essential. Strong leadership, project management, and cross-functional communication skills help drive collaboration and strategic alignment. These competencies ensure the effective execution of web strategies that enhance brand presence, user experience, and business growth.

How does a web strategy manager typically collaborate with cross-functional teams to drive digital initiatives?

As a Web Strategy Manager, you'll work closely with teams such as marketing, IT, design, and content to ensure that website goals align with broader business objectives. You'll often facilitate meetings to gather requirements, provide strategic input, and coordinate project timelines. Effective communication and project management skills are essential, as you'll need to balance various stakeholder interests and ensure a seamless user experience. This collaborative approach helps drive digital initiatives, optimize site performance, and support campaigns across the organization.

What is the difference between Web Strategy Manager vs Digital Marketing Manager?

AspectWeb Strategy ManagerDigital Marketing Manager
Primary FocusDeveloping and implementing web strategies to enhance online presencePlanning and executing digital marketing campaigns across channels
Skills & CertificationsSEO, web analytics, project management, UX designSEO, SEM, content marketing, social media advertising
Work EnvironmentCollaborates with web developers, designers, content teamsWorks with marketing teams, agencies, content creators
Industry UsageUsed across tech, e-commerce, media companiesCommon in retail, consumer goods, service industries

The Web Strategy Manager focuses on creating comprehensive strategies to optimize a company's online presence, often working closely with web development teams. In contrast, the Digital Marketing Manager concentrates on executing marketing campaigns to drive traffic and sales. Both roles require digital marketing skills, but their core responsibilities differ, making them distinct yet complementary positions in digital business growth.

What are the most commonly searched types of Web Strategy jobs in Washington, DC?

The most popular types of Web Strategy jobs in Washington, DC are:

What are popular job titles related to Web Strategy Manager jobs in Washington, DC?

For Web Strategy Manager jobs in Washington, DC, the most frequently searched job titles are:

What job categories do people searching Web Strategy Manager jobs in Washington, DC look for?

The top searched job categories for Web Strategy Manager jobs in Washington, DC are:

Web Strategy Manager jobs near you
Infographic showing various Web Strategy Manager job openings in Washington, DC as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $91,572 per year, or $44 per hour.

Senior Web Content Strategist

Interactive Strategies

Washington, DC • On-site, Remote

$82K - $105K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 15 days ago

Key responsibilities

  • Lead web content strategies from research and audits to planning, organization, and governance.

  • Collaborate with creative teams and clients to develop content that aligns with goals and brand guidelines.

  • Use CMS platforms to build, edit, and manage digital content, ensuring adherence to best practices and standards.

Job description

At Interactive Strategies, we don't just design websites or run campaigns-we help mission-driven organizations tell the stories that matter most. From climate action to public health, our work supports organizations tackling the world's biggest challenges, and we're looking for a Senior Web Content Strategist to bring that vision to life.
You're a strategist and a storyteller-someone who knows that great content isn't just about words, it's about purpose. You dig into what content exists, what's working, and what's falling short. You see the gaps, organize the chaos, and create a plan that makes everything clearer, smarter, and more effective. And when it comes time to write, you bring the creativity, clarity, and empathy that help ideas connect across every platform.
If that sounds like you, let's talk.
About Us
Interactive Strategies is a full-service digital agency based in Washington, DC. We've quickly established ourselves as a leading fundraising and digital marketing agency, collaborating with nonprofits, associations, B2B and B2C clients alike. Our team thrives on solving complex challenges and creating work that makes an impact.
Some of our amazing clients include Operation Smile, America's Poison Centers, Air Line Pilots Association, Harvard Belfer Center, American Kidney Fund, Rainforest Trust, Special Olympics, The Sentencing Project, and the World Bank.
What You'll Do
As a Senior Web Content Strategist, you'll be the voice behind some of the most important stories we tell. Here's how:
  • Lead web content strategies from start to finish. Conduct research, audits, and competitive reviews, then shape the plan for how content gets created, organized, and governed.
  • Team up with creative directors, designers, and digital strategists. Brainstorm bold ideas and bring them to life through words and visuals that work seamlessly together.
  • Collaborate directly with clients. Ensure content plans align with their goals, deadlines, and big-picture vision.
  • Champion best practices. Apply SEO, accessibility, and web-writing standards.
  • Adapt to different brand voices. Follow style guides with precision while keeping the brand guidelines in focus.
  • Get hands-on in CMS platforms. Use WordPress, Drupal, or Sitecore to build, edit, and manage digital content.
  • Stay ahead of trends. Keep up with best practices, new technology, and AI tools, and help clients make smart, ethical choices about how to use them.
  • Support creative projects beyond the web. Contribute to email campaigns, paid media, and brainstorms that inspire donors and craft paid social ads that drive results.
  • Contribute to new business efforts. Shape proposals, edit presentations, and show prospective clients the power of strong content.
  • Collaborate with fellow writers. Review, refine, and elevate each other's work until the final product shines.

What We're Looking For
  • Experience: 5+ years of professional writing experience, specifically at an agency. Degree in a related field (or equivalent professional/military experience).
  • Expertise: Strong knowledge of web content strategy, UX writing, content design for component-based pages, and working familiarity with digital marketing copy (email, ads).
  • Creativity: A fresh thinker who brings original ideas to the table.
  • Versatility: Skilled at adapting writing style for different industries, brands, and audiences.
  • Tech-savvy: Comfortable with CMS platforms like WordPress, Drupal, and Sitecore.
  • Project management: Proven ability to juggle tasks, deadlines, and details without losing quality.
  • Team player: Collaborative, open to feedback, and always contributing in a positive way.
  • Precision: Strong grammar, editing, and attention to detail.
  • Nonprofit knowledge: Familiarity with nonprofit content and fundraising strategies.

Bonus points if you have:
  • SEO chops (keyword research, tools like SEMRush or Ahrefs).
  • Interest in AI trends and prompt engineering.
  • Experience working in a content management tool like GatherContent, Slickplan, or Bynder Content Workflow.

What We Offer
  • Salary range $82,500 - $105,000 per year (dependent upon experience & skills).
  • A collaborative, supportive team environment.
  • Flexible work schedule, including remote work options.
  • A beautiful office in Washington D.C., where local staff go to the office 2x/week.
  • Opportunities for professional growth and skill development.
  • Exposure to a variety of industries, with a strong focus on nonprofits.
  • Competitive salary and room for advancement in marketing and web teams.
  • Access to training, conferences, and networking opportunities.

How to Apply
Send us your resume and select writing samples that showcase your range-whether that's web copy, blog posts, emails, ads, or articles. We want to see your best work.
We don't need a boilerplate cover letter. Instead, include a short introduction that helps us understand who you are as a creative!
Benefits
We have a simple motto when it comes to company culture, "Everyone deserves to come to work and be happy." This means a few things: (1) we care as much about the quality of your experience as we do about budgets, (2) we find the strengths in each employee and nurture them, (3) we encourage a culture that values innovation and creative freedom, and (4) we want you to have fun while you're at the office. We may be an agency, but we understand that you have a life outside of work.
We allow our employees creative freedom. We treat them with respect. We value their opinions. In that spirit, we offer the following benefits:
  • Company-sponsored health, vision and dental insurance
  • Pre-tax Flexible Spending Account (FSA)
  • Profit sharing
  • 4 weeks of PTO to start, 5 weeks at year 3
  • Company-paid short-term and long-term disability
  • Company-paid life and AD&D insurance
  • 11 paid holidays
  • 401k with company match
  • New business referral bonus
  • Professional development opportunities
  • Flexible work schedule
  • Pre-tax DC Metro SmartBenefits

INTERACTIVE STRATEGIES IS A CERTIFIED LGBTBE BUSINESS AND EQUAL OPPORTUNITY EMPLOYER THAT VALUES WORKPLACE DIVERSITY. WE BELIEVE THAT DIVERSE VOICES AND VIEWPOINTS ARE CRITICAL TO PRODUCING GREAT WORK AND HELPING OUR CLIENTS REPRESENT THEMSELVES EFFECTIVELY.

Apply