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Web Strategy Manager Jobs in Wisconsin (NOW HIRING)

Sub-Zero Group, Inc.

IT Tech Lead II - Web

Madison, WI · On-site

You will be responsible for managing, mentoring, and developing a team of developers and analysts ... Success in this role requires a balance of hands-on technical expertise, strategic thinking, team ...

Generac

Senior SEO Specialist

Waukesha, WI · On-site

This role will report to the SEO and Content Strategy Manager and work closely with product ... Experience with technical SEO fundamentals (site audits, schema, Core Web Vitals) * Understanding ...

Gehc

Digital Marketing Strategist

Waukesha, WI · On-site

$122K - $183K/yr

Partner with Content Strategy and Web teams to optimize campaign landing experiences, conversion ... Manage multiple campaigns and stakeholders across a complex, global organization. Performance ...

New

Genus PLC

Software Engineering Manager

Windsor, WI · Hybrid

$135K - $160K/yr

... web platforms. * Define and own the technical roadmap -- architecture, platform strategy, AI integration, and shared services across domains. * Partner with senior engineers and product management to ...

Genus PLC

Software Engineering Manager

Windsor, WI · On-site +1

$135K - $160K/yr

We are looking for a Software Engineering Manager to lead a multi-domain software team building ... web platforms. * Define and own the technical roadmap - architecture, platform strategy, AI ...

Genus PLC

Software Engineering Manager

Windsor, WI · On-site +1

$135K - $160K/yr

We are looking for a Software Engineering Manager to lead a multi-domain software team building ... web platforms. * Define and own the technical roadmap - architecture, platform strategy, AI ...

blueStone

IT Manager

Neenah, WI · On-site

$96K - $117K/yr

... and the strategic implementation of such plans which result in the effective utilization of ... Web development for Intranet and Internet Microsoft SQL Server CRM, preferably Microsoft Dynamics ...

Jobtailor

Manager, Production

Madison, WI · On-site

$90 - $120/hr

Leads development of production and operational strategies that support and scale creative ... Manages end-to-end production for projects across channels (e.g., web, email, social, and video ...

New

Jobgether

WI · On-site

$90 - $150/hr

You'll act as a trusted strategic advisor, translating complex SEO insights and evolving search ... Oversee technical SEO improvements, including structured data, site architecture, and Core Web ...

New

ULINE

Product Marketing Manager

Pleasant Prairie, WI · On-site

$149K/yr

Review and direct designs for catalog layout, web pages, flyers, stuffers and emails. * Serve as ... Review market research and internal reports to anticipate product trends and marketing strategies.

ULINE

Product Marketing Manager

Pleasant Prairie, WI · On-site

$149K/yr

Review and direct designs for catalog layout, web pages, flyers, stuffers and emails. * Serve as ... Review market research and internal reports to anticipate product trends and marketing strategies.

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Showing results 21-40

All JobsWeb Strategy JobsWeb Strategy Manager JobsWeb Strategy Manager Jobs in Wisconsin

Web Strategy Manager information

See Wisconsin salary details

$39.4K

$81.6K

$145.3K

How much do web strategy manager jobs pay per year?

As of Aug 19, 2026, the average yearly pay for web strategy manager in Wisconsin is $81,608.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $95,400.00 per year, depending on experience, location, and employer.

What does a web strategy manager do?

A Web Strategy Manager is responsible for developing and implementing strategies to optimize a company's online presence and performance. They analyze website data, coordinate with marketing and IT teams, and ensure that digital initiatives align with business goals. Their work often includes overseeing website content, user experience, SEO, and conversion optimization. By regularly monitoring analytics and trends, they help organizations attract, engage, and retain online audiences.

What are the key skills and qualifications needed to thrive as a web strategy manager?

To thrive as a Web Strategy Manager, you need expertise in digital marketing, analytics, and website optimization, typically supported by a degree in marketing, communications, or a related field. Familiarity with content management systems (like WordPress), web analytics tools (such as Google Analytics), and SEO best practices is essential. Strong leadership, project management, and cross-functional communication skills help drive collaboration and strategic alignment. These competencies ensure the effective execution of web strategies that enhance brand presence, user experience, and business growth.

How does a web strategy manager typically collaborate with cross-functional teams to drive digital initiatives?

As a Web Strategy Manager, you'll work closely with teams such as marketing, IT, design, and content to ensure that website goals align with broader business objectives. You'll often facilitate meetings to gather requirements, provide strategic input, and coordinate project timelines. Effective communication and project management skills are essential, as you'll need to balance various stakeholder interests and ensure a seamless user experience. This collaborative approach helps drive digital initiatives, optimize site performance, and support campaigns across the organization.

What is the difference between Web Strategy Manager vs Digital Marketing Manager?

AspectWeb Strategy ManagerDigital Marketing Manager
Primary FocusDeveloping and implementing web strategies to enhance online presencePlanning and executing digital marketing campaigns across channels
Skills & CertificationsSEO, web analytics, project management, UX designSEO, SEM, content marketing, social media advertising
Work EnvironmentCollaborates with web developers, designers, content teamsWorks with marketing teams, agencies, content creators
Industry UsageUsed across tech, e-commerce, media companiesCommon in retail, consumer goods, service industries

The Web Strategy Manager focuses on creating comprehensive strategies to optimize a company's online presence, often working closely with web development teams. In contrast, the Digital Marketing Manager concentrates on executing marketing campaigns to drive traffic and sales. Both roles require digital marketing skills, but their core responsibilities differ, making them distinct yet complementary positions in digital business growth.

What are popular job titles related to Web Strategy Manager jobs in Wisconsin?

For Web Strategy Manager jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Web Strategy Manager jobs in Wisconsin look for?

The top searched job categories for Web Strategy Manager jobs in Wisconsin are:

What cities in Wisconsin are hiring for Web Strategy Manager jobs?

Cities in Wisconsin with the most Web Strategy Manager job openings:

Web Strategy Manager jobs near you
Infographic showing various Web Strategy Manager job openings in Wisconsin as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 15% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $81,608 per year, or $39.2 per hour.

IT Tech Lead II - Web

Sub-Zero Group, Inc.

Madison, WI • On-site

Full-time

Medical, Dental, Vision, Retirement

Posted 28 days ago

Job description

Sub-Zero, Wolf, and Cove the leading manufacturer of luxury kitchen appliances is a longstanding, family-owned company in the Madison area. Icons of design and paragons of performance and quality, Sub-Zero, Wolf, and Cove are the refrigeration, cooking, and dishwashing specialists found in world's most luxurious homes. We look for team members who are driven by innovation and excellence, striving to serve our customers by doing what is right, with integrity, teamwork, and accountability.
The Web team is focused on delivering world-class digital experiences and products while operating in an Agile SCRUM methodology alongside our business stakeholders. Team roles encompass development, QA, support, automation/DevOps enrichment, and the team members are highly collaborative.
Growth and development are important aspects of this position. Whether you aspire to be a leader or a technical expert, this position will set you up for success in the future.
Primary Responsibilities
As the IT Tech Lead II - Web, you will provide both technical and people leadership for Sub-Zero Group's web team and digital platforms. You will be responsible for managing, mentoring, and developing a team of developers and analysts while serving as the technical expert for the technologies that power our web experiences. This role will drive solution architecture, establish technical standards, oversee platform health and delivery execution, and partner with business and technology stakeholders to deliver secure, scalable, and innovative digital solutions. Success in this role requires a balance of hands-on technical expertise, strategic thinking, team leadership, and cross-functional collaboration.
  • Lead, mentor, and develop a team of web developers and analysts, fostering a culture of accountability, collaboration, and continuous learning.
  • Serve as the technical authority for the organization's web platforms and supporting technologies, including Adobe Experience Manager (AEM), Coveo, Cloudflare, and related digital solutions.
  • Define and uphold architectural standards, development best practices, and governance processes to ensure secure, scalable, and maintainable solutions.
  • Provide hands-on technical leadership through solution design, code reviews, troubleshooting, and guidance on complex technical challenges.
  • Partner with business stakeholders, architects, and project teams to translate business needs into effective technical solutions.
  • Oversee technical delivery across multiple initiatives, ensuring projects are completed with quality, reliability, and alignment to business objectives.
  • Drive platform strategy, roadmap planning, and continuous improvement efforts while balancing innovation, operational excellence, and technical debt management.
  • Manage team capacity, priorities, and resource planning to support project delivery and ongoing operational support activities.
  • Collaborate with external vendors and technology partners to ensure successful solution delivery and adherence to established standards.
  • Represent the web team in leadership discussions and contribute to strategic technology decisions that support the organization's digital objectives.

We value our employees by providing:
  • Competitive compensation based on skills
  • Industry leading health, dental, and vision plans
  • Generous 401 (K) savings and profit sharing
  • On-site UW Health clinic, fitness center, and walking paths
  • Education assistance and internal training programs
  • Electric vehicle charging
  • Maternity & paternity leave
  • Interested in learning more on our robust benefits package we offer? Click here!

This position requires a pre-employment drug/alcohol test and background check, which will be administered after a conditional job offer is extended. A negative drug/alcohol test result is required for employment. Refusal to take the test or a positive result may disqualify a candidate from further consideration. All drug testing will be conducted in accordance with federal and state laws.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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