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How much do web master jobs pay per hour?

As of Aug 6, 2026, the average hourly pay for web master in Georgia is $33.92, according to ZipRecruiter salary data. Most workers in this role earn between $24.38 and $41.20 per hour, depending on experience, location, and employer.

What is a web master?

Web Masters are professionals responsible for maintaining, updating, and managing websites. Their duties often include ensuring website functionality, troubleshooting technical issues, monitoring performance, and implementing updates or security measures. Web Masters may also handle content updates, optimize websites for search engines, and coordinate with developers or designers to improve user experience. They play a crucial role in keeping websites secure, efficient, and user-friendly.

Is a web master a good career?

A web master is a role that involves managing and maintaining websites, requiring skills in web development, design, and troubleshooting. It can be a stable career with opportunities for advancement, especially for those with knowledge of content management systems, coding, and server management. Job prospects depend on industry demand and individual skill levels.

What are the key skills and qualifications needed to thrive as a web master, and why are they important?

To thrive as a Web Master, you need strong knowledge of web development, site administration, and SEO, typically supported by experience with HTML, CSS, JavaScript, and a relevant degree or certification. Familiarity with content management systems (CMS) like WordPress, web hosting platforms, and analytics tools such as Google Analytics is essential. Attention to detail, problem-solving, and effective communication are standout soft skills for this position. These skills ensure a seamless, secure, and user-friendly website experience that supports business objectives and user engagement.

How does a web master typically collaborate with other departments to ensure website effectiveness?

A Web Master regularly works with marketing, design, and IT teams to ensure the website aligns with organizational goals and branding. They coordinate with content creators to update information, troubleshoot technical issues with IT specialists, and implement SEO strategies suggested by the marketing team. Effective communication and project management skills are essential, as collaboration often involves balancing multiple priorities and deadlines. This cross-functional teamwork ensures that the website remains user-friendly, secure, and up-to-date.

What is the difference between Web Master vs Web Developer?

AspectWeb MasterWeb Developer
CredentialsExperience in website management, basic HTML/CSS, CMS knowledgeProgramming skills, HTML, CSS, JavaScript, possibly frameworks
Work EnvironmentOversees website operations, maintenance, updatesBuilds and codes websites, develops new features
Industry UsageUsed in organizations managing their website infrastructureUsed in tech, agencies, freelance projects
Search/Comparison IntentUnderstanding website management rolesUnderstanding web development skills

The Web Master typically manages and maintains existing websites, focusing on updates, security, and performance. In contrast, a Web Developer primarily builds and codes websites, creating new features and functionalities. While both roles require some overlapping skills like HTML and CSS, Web Masters focus more on ongoing site management, whereas Web Developers are involved in the development process from scratch.

What are popular job titles related to Web Master jobs in Georgia? For Web Master jobs in Georgia, the most frequently searched job titles are:
What job categories do people searching Web Master jobs in Georgia look for? The top searched job categories for Web Master jobs in Georgia are:
What cities in Georgia are hiring for Web Master jobs? Cities in Georgia with the most Web Master job openings:
Web Master jobs near you
Infographic showing various Web Master job openings in Georgia as of August 2026, with employment types broken down into 1% As Needed, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $70,558 per year, or $33.9 per hour.

Digital Marketing / Communications Manager

Cox Automotive

Norcross, GA • On-site

$92K - $153K/yr

Full-time

Medical, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Cox Automotive rating

7.7

Company rating: 7.7 out of 10

Based on 141 frontline employees who took The Breakroom Quiz

105th of 150 rated financial services

Job description

*This position is remote/work from home. You need to reside within the Eastern, Central or Mountain Time zones AND be able to work Eastern or Central Standard hours. If near any of the office locations listed, the role will be hybrid.
The Manager, Digital Marketing / Communications develops and evolves the website, SEO, and web-performance strategy for a subset of the company's brands and products. This role owns the day-to-day strategy and optimization of the assigned web properties-from configuration and content management through conversion rate optimization-and establishes the scalable frameworks, standards, and search-visibility approaches that keep those experiences performing against business objectives.
Operating as an individual contributor and subject matter expert, this role partners closely with Product Marketing, brand and product marketers, agencies, and boundary partners to align web efforts with the broader marketing program. The ideal candidate pairs deep technical fluency in web and search with an analytical mindset, translating performance data into well-reasoned recommendations and influencing cross-functional partners without direct authority.
What You'll Do
Website Strategy & Management
  • Develops and evolves the strategy for a subset of the company's websites, overseeing configuration, content editing, copy and image proofing, and graphics creation.
  • Manages execution of website page optimization in partnership with agencies and brand/product marketers, from design through publication.
  • Optimize landing pages and web experiences to improve conversion, applying user-experience and conversion rate optimization (CRO) principles.
  • Establishes scalable page-performance standards covering load time, mobile responsiveness, and accessibility.
  • Conducts regular content audits, identifying outdated pages for refresh or removal to maintain quality and relevance.

SEO & Search Visibility (AEO)
  • Develops and evolves SEO and search-visibility strategies across the assigned web properties, aligning content with target keywords and search intent.
  • Conducts technical SEO audits addressing site speed, mobile optimization, crawlability, and structured data.
  • Establishes front- and back-end strategies to enable AI overviews and answer-engine optimization (AEO) visibility.
  • Develops an SEO content calendar aligned with keyword research and seasonal trends.
  • Formulates and drives a link-building approach that builds domain authority through partnerships, PR, and content.

Web Performance & Analytics
  • Tracks and analyzes web performance metrics including traffic, bounce rate, time on site, conversion rate, and page load speed.
  • Monitors SEO performance across organic traffic, keyword rankings, domain authority, and backlink profile.
  • Establishes performance dashboards that enable in-flight optimization of web experiences.
  • Synthesizes web and search insights into strategic recommendations backed by data and aligned with business objectives.
  • Develops attribution reporting showing how web and organic search contribute to pipeline and conversion.

Testing, Optimization & Collaboration
  • Develops a testing roadmap prioritizing high-impact elements such as page layouts, CTAs, and landing-page variants.
  • Establishes test design standards including hypothesis formation, control/variant definition, success metrics, and sample-size requirements.
  • Serves as the subject matter expert (SME) on website and search capabilities, advising cross-functional partners without direct authority.
  • Works closely with Product Marketing, brand/product marketers, and boundary partners to align web efforts with broader marketing initiatives.
  • Establishes quality-assurance checklists and version-control practices covering rendering, links, tracking, and compliance.

What's in It for You?
Here's a sneak peek at the benefits you could experience as a Cox employee:
  • A competitive salary and top-notch bonus/incentive plans.
  • Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
  • Comprehensive healthcare, with multiple options for individuals and families.
  • Generous 401(k) retirement plans with company match.
  • Professional development and continuing education opportunities.
  • Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
  • Extra perks like pet insurance, employee discounts and much more.

Who You Are
Minimum:
  • Bachelor's degree in related discipline and 6 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field.
  • Demonstrated experience in digital marketing and communications across multiple brands or solutions within a large, matrixed enterprise organization.
  • Proven track record managing website and SEO programs across multiple sites or platforms.
  • Deep expertise in website management, SEO/SEM, and conversion rate optimization, including technical SEO (site speed, crawlability, structured data).
  • Proficiency with content management systems (e.g., WordPress/WPVIP) and front-end web fundamentals (HTML, CSS); familiarity with light back-end concepts.
  • Proficiency with web and SEO analytics tools such as Google Analytics, Google Search Console, Hotjar, Clarity, and SEMrush, and with building dashboards and reporting.
  • Working knowledge of project management tooling (e.g., Monday.com) and expert-level Microsoft Excel and PowerPoint.
  • Familiarity with emerging search trends, including AI overviews and answer-engine optimization (AEO).
  • Experience with experimentation and personalization platforms (Optimizely or equivalent).
  • Working knowledge of marketing automation and CRM integrations (Salesforce, Eloqua, Marketo, HubSpot, SFMC).
  • Analytical Thinking (Skilled): interprets web and search data to formulate well-reasoned, data-driven recommendations.
  • Business Process Management (Skilled): establishes scalable, repeatable processes and documentation for web operations.
  • Consulting (Skilled): provides technical and strategic guidance to cross-functional stakeholders.
  • Technology Savvy (Skilled): applies emerging web and search technologies to improve results.
  • Focuses on Execution: manages multiple priorities and deadlines with attention to detail and minimal guidance.
  • Experience leveraging AI tools and platforms for content optimization, web operations, and search visibility.
  • Travel: 5%

Join the Cox family of businesses and make your mark today!
USD 92,300.00 - 153,900.00 per year
Compensation:
Compensation includes a base salary in the range of $92,300.00 - $153,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
EOE, including disability/vets

What Cox Automotive employees say

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About Cox Automotive

Sourced by ZipRecruiter

At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What's more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today! Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today! Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page . Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship. Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

Industry

Automobile dealers and technology, communication and media

Company size

5,001 - 10,000 Employees

Headquarters location

Atlanta, GA, US

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