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Web Content Writer Jobs in Toronto, ON (NOW HIRING)

Brafton

Remote Full-Time Travel Writer

Toronto, ON · Remote

CA$48K - CA$56K/yr

... and web design. This is a remote, full-time position open to candidates across Canada. Brafton is looking for a full-time content writer with a background in travel. Writers who have traveled on ...

Ci

Digital Website Publisher

Toronto, ON

CA$550/wk

Ensure web content aligns with brand guidelines, tone of voice, accessibility standards, and ... Strong written and verbal communication skills. * Creative problem-solver with both technical and ...

Ci

Digital Website Publisher

Toronto, ON · On-site

CA$550/wk

Ensure web content aligns with brand guidelines, tone of voice, accessibility standards, and ... Strong written and verbal communication skills. * Creative problem-solver with both technical and ...

Capital One

Content Designer

Toronto, ON · Hybrid

Write UX content across the public site and secure side (mobile and web) * Collaborating closely with Product, Design, Research, Legal, Marketing and Engineering to bring to life experiences Capital ...

Aviron

Content Creator

Toronto, ON · Hybrid

Drive the planning, writing, shooting, and editing of high-volume, performance-focused content for paid social, email, web, and organic channels * Source and cast your own talent. Find the creators ...

Aviron

Content Creator

Toronto, ON · On-site

Drive the planning, writing, shooting, and editing of high-volume, performance-focused content for paid social, email, web, and organic channels * Source and cast your own talent. Find the creators ...

Ci

Senior Digital Website Publisher

Toronto, ON · On-site

Ensure web content aligns with brand guidelines, tone of voice, accessibility standards, and ... Strong written and verbal communication skills. * Creative problem-solver with both technical and ...

Mastech Digital

Content Strategist

Toronto, ON · Remote

CA$45 - CA$55/hr

... web/app/Help Center). What You'll Do ● Write and refresh SEO/AEO content across Life360's key growth pillars, including blog posts, comparison pages, landing pages, FAQ content, and category ...

Ratehub.ca

Front-end Web Developer

Toronto, ON · On-site +1

Maintaining and extending our blog and content management systems * Building integration points ... Excellent verbal and written communication skills JOB PERKS: * Competitive salary: Our people are ...

Sunpan

Social Content Creator

Scarborough, ON · On-site

Analyze data and metrics to create weekly and monthly reports on web traffic, user engagement, and ... Post-secondary degree in Communications, Public Relations, Creative Writing, Business, or ...

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Web Content Writer information

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How much do web content writer jobs pay per hour?

As of Sep 2, 2026, the average hourly pay for web content writer in Toronto, ON is $23.57, according to ZipRecruiter salary data. Most workers in this role earn between $14.68 and $29.36 per hour, depending on experience, location, and employer.

What does a web content writer do?

Web content writing helps organizations engage online users and increase traffic to their websites. A web content writer creates content for social media posts, website articles, blog posts, and other marketing materials. Web content writers use search engine optimization (SEO) techniques, including keyword analysis. Using certain keywords can help drive online users toward the content through search engine results. Common web content writer duties include writing content, submitting content through a content management system (CMS), researching, and communicating with online users. Web content writers may work on staff in the office or they may work remotely from home or another off-site location.

What does a web content writer do?

A Web Content Writer is responsible for creating, editing, and publishing written content for websites. Their work involves researching topics, optimizing content for search engines (SEO), and ensuring that the writing aligns with the brand's voice and goals. They may produce blog posts, articles, product descriptions, and other types of web copy to engage audiences and drive traffic. Web Content Writers collaborate with designers, marketers, and other team members to ensure cohesive and effective online communication.

What are the key skills and qualifications needed to thrive as a web content writer, and why are they important?

To thrive as a Web Content Writer, you need strong writing, editing, and research skills, often supported by a degree in communications, journalism, or English. Familiarity with content management systems (such as WordPress), SEO tools, and web analytics is typically required. Creativity, adaptability, and attention to detail set standout writers apart in producing engaging, error-free content. These skills ensure that content is both compelling and optimized for online visibility, driving traffic and meeting business objectives.

How does a web content writer typically collaborate with SEO specialists and designers within a digital marketing team?

Web Content Writers frequently work closely with SEO specialists to ensure that content is optimized for search engines, incorporating relevant keywords and following best practices for readability and metadata. Collaboration with designers is also common; writers provide the core messaging and content structure, while designers enhance the user experience by creating visually engaging layouts. Effective communication and regular feedback sessions are essential, as the writer’s work must align with both SEO strategies and the overall visual branding of the website.

What is the difference between Web Content Writer vs Copywriter?

AspectWeb Content WriterCopywriter
Primary FocusCreating informative, SEO-friendly website contentCrafting persuasive marketing and advertising copy
Skills & CredentialsSEO knowledge, writing skills, basic marketing understandingPersuasive writing, marketing skills, creativity
Work EnvironmentWebsites, blogs, online platformsAdvertising agencies, marketing departments
PurposeInform, educate, improve website visibilitySell products/services, generate leads

Web Content Writers focus on producing SEO-optimized content that informs and engages online audiences, while Copywriters craft persuasive messages aimed at driving sales and conversions. Both roles require strong writing skills, but their goals and content styles differ significantly.

How much do web content writers make?

Web content writers typically earn between $40,000 and $70,000 annually, depending on experience, location, and the complexity of the content. Freelance writers may charge per word or project, with rates ranging from a few cents to several dollars per word. Strong writing skills and familiarity with SEO tools can influence earning potential.
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For Web Content Writer jobs in Toronto, ON, the most frequently searched job titles are:

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Web Content Writer jobs near you
Infographic showing various Web Content Writer job openings in Toronto, ON as of August 2026, with employment types broken down into 1% Internship, 76% Full Time, 20% Part Time, 1% Temporary, and 2% Contract. Highlights an 75% Physical, 5% Hybrid, and 20% Remote job distribution, with an average salary of $49,028 per year, or $23.6 per hour.

Social Media + Content Writer

Centennial College Student Association Inc

Toronto, ON • Hybrid

$18/hr

Part-time

Posted 18 days ago

Job description



Department: Student Engagement & Supports

Job Title: Social Media + Content Writer

Duration/Term Length: 1 Academic Semester

Work Hours: Hours may fluctuate - On Average 6 - 12 Hours a Week

Location: Hybrid - All Campuses; Some Remote Work


Job Purpose:

CCSAI is looking for a student to work with our Marketing and Communications team to curate social media and web content for all CCSAI Networks. The Social Media + Content Writer works with a team of professional staff to support Centennial students and the goals of the organization.


The types of content work can vary from event and service promotion, script and blog writing and developing a variety of social media content. The Social Media + Content Writer will work closely with the Marketing and Communication team and other Engagement Staff Team members to curate and distribute engaging content.


Duties & Responsibilities:

  • Support the ongoing maintenance of CCSAI digital platforms to increase visibility and engagement with social and written content.
  • Outline, generate, and publish weekly content that builds meaningful connections and encourages community members to take action.
  • Attend events and programming to shoot content for social platforms.
  • Monitor and engage with all user-generated content across CCSAI digital platforms.
  • Regularly review & update content calendars with ongoing programming at CCSAI.
  • Archive and maintain organized shared digital assets on a regular basis.
  • Prepare written content for videos, blogs, and more, to promote events, services, or engage audiences through briefs, videos and newsletters.
  • Work closely with the Marketing & Communications team to brainstorm creative ideas and different methods to promote events, services & other initiatives of the CCSAI.
  • Assist the Marketing & Communications team in developing and executing promotional campaigns and engagements on the CCSAI digital channels.
  • Attends meetings and/or trainings that are scheduled throughout the term.
  • Support the Student Engagement & Supports department with other required duties as assigned.


Qualifications

  • Demonstrated experience with social media or as a writer is an asset.
  • In-depth knowledge of digital media trends and social media management.
  • Available to travel to all campus locations.
  • Outstanding organizational and time management skills
  • Excellent verbal and written communication skills.
  • Ability to be professional and respectful at all times.


Eligibility

  • Must be enrolled as a full-time student for the current semester.
  • Demonstrate good academic standing.
  • Must have a Social Insurance Number.
  • Available for 5 - 10 hours a week (Monday - Friday).


Positions Available: Up to 2


Applicants interested in this position should proceed to CCSAI.ca/Jobs to submit a resume & cover letter. Applicants are encouraged to submit work samples linked to their applications or resumes.


Please Note: We are hiring for a current vacancy

Revised Deadline to Apply: Sunday, September 20, 2026 at 4:30 pm


We thank all those who apply but only those individuals selected for further consideration will be contacted. We are committed to meeting the needs of all individuals in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code. Should you require accommodations during the recruitment and selection process, please contact Human Resources.

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