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Web Content Writer Jobs in Toronto, ON (NOW HIRING)

Brafton

Remote Full-Time Travel Writer

Toronto, ON · Remote

CA$48K - CA$56K/yr

... and web design. This is a remote, full-time position open to candidates across Canada. Brafton is looking for a full-time content writer with a background in travel. Writers who have traveled on ...

Ci

Digital Website Publisher

Toronto, ON

CA$550/wk

Ensure web content aligns with brand guidelines, tone of voice, accessibility standards, and ... Strong written and verbal communication skills. * Creative problem-solver with both technical and ...

Ci

Digital Website Publisher

Toronto, ON

CA$550/wk

Ensure web content aligns with brand guidelines, tone of voice, accessibility standards, and ... Strong written and verbal communication skills. * Creative problem-solver with both technical and ...

Capital One

Content Designer

Toronto, ON · Hybrid

About the Role In this role, you will own the copy / content writing and structure of the secure side experiences across mobile and web - primarily the payments features. You will write effective ...

New

Ci

Senior Digital Website Publisher

Toronto, ON

Ensure web content aligns with brand guidelines, tone of voice, accessibility standards, and ... Strong written and verbal communication skills. * Creative problem-solver with both technical and ...

Mastech Digital

Content Strategist

Toronto, ON · Remote

CA$45 - CA$55/hr

... web/app/Help Center). What You'll Do ● Write and refresh SEO/AEO content across Life360's key growth pillars, including blog posts, comparison pages, landing pages, FAQ content, and category ...

Ratehub.ca

Front-end Web Developer

Toronto, ON · On-site +1

Maintaining and extending our blog and content management systems * Building integration points ... Excellent verbal and written communication skills JOB PERKS: * Competitive salary: Our people are ...

Sunpan

Social Content Creator

Scarborough, ON · On-site

Analyze data and metrics to create weekly and monthly reports on web traffic, user engagement, and ... Post-secondary degree in Communications, Public Relations, Creative Writing, Business, or ...

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Web Content Writer information

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How much do web content writer jobs pay per hour?

As of Aug 25, 2026, the average hourly pay for web content writer in Toronto, ON is $23.57, according to ZipRecruiter salary data. Most workers in this role earn between $14.68 and $29.36 per hour, depending on experience, location, and employer.

What does a web content writer do?

Web content writing helps organizations engage online users and increase traffic to their websites. A web content writer creates content for social media posts, website articles, blog posts, and other marketing materials. Web content writers use search engine optimization (SEO) techniques, including keyword analysis. Using certain keywords can help drive online users toward the content through search engine results. Common web content writer duties include writing content, submitting content through a content management system (CMS), researching, and communicating with online users. Web content writers may work on staff in the office or they may work remotely from home or another off-site location.

What does a web content writer do?

A Web Content Writer is responsible for creating, editing, and publishing written content for websites. Their work involves researching topics, optimizing content for search engines (SEO), and ensuring that the writing aligns with the brand's voice and goals. They may produce blog posts, articles, product descriptions, and other types of web copy to engage audiences and drive traffic. Web Content Writers collaborate with designers, marketers, and other team members to ensure cohesive and effective online communication.

What are the key skills and qualifications needed to thrive as a web content writer, and why are they important?

To thrive as a Web Content Writer, you need strong writing, editing, and research skills, often supported by a degree in communications, journalism, or English. Familiarity with content management systems (such as WordPress), SEO tools, and web analytics is typically required. Creativity, adaptability, and attention to detail set standout writers apart in producing engaging, error-free content. These skills ensure that content is both compelling and optimized for online visibility, driving traffic and meeting business objectives.

How does a web content writer typically collaborate with SEO specialists and designers within a digital marketing team?

Web Content Writers frequently work closely with SEO specialists to ensure that content is optimized for search engines, incorporating relevant keywords and following best practices for readability and metadata. Collaboration with designers is also common; writers provide the core messaging and content structure, while designers enhance the user experience by creating visually engaging layouts. Effective communication and regular feedback sessions are essential, as the writer’s work must align with both SEO strategies and the overall visual branding of the website.

What is the difference between Web Content Writer vs Copywriter?

AspectWeb Content WriterCopywriter
Primary FocusCreating informative, SEO-friendly website contentCrafting persuasive marketing and advertising copy
Skills & CredentialsSEO knowledge, writing skills, basic marketing understandingPersuasive writing, marketing skills, creativity
Work EnvironmentWebsites, blogs, online platformsAdvertising agencies, marketing departments
PurposeInform, educate, improve website visibilitySell products/services, generate leads

Web Content Writers focus on producing SEO-optimized content that informs and engages online audiences, while Copywriters craft persuasive messages aimed at driving sales and conversions. Both roles require strong writing skills, but their goals and content styles differ significantly.

How much do web content writers make?

Web content writers typically earn between $40,000 and $70,000 annually, depending on experience, location, and the complexity of the content. Freelance writers may charge per word or project, with rates ranging from a few cents to several dollars per word. Strong writing skills and familiarity with SEO tools can influence earning potential.
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Web Content Writer jobs near you
Infographic showing various Web Content Writer job openings in Toronto, ON as of August 2026, with employment types broken down into 71% Full Time, 11% Part Time, and 18% Contract. Highlights an 66% In-person, and 34% Remote job distribution, with an average salary of $49,028 per year, or $23.6 per hour.

AEM Content Author

Toronto, ON • On-site

Starcom Mediavest Group Germany Gmbh
See more jobs at Starcom Mediavest Group Germany Gmbhexternal

CA$65K/yr

Temporary

Re-posted 14 days ago

Job description

Company Description

Saatchi & Saatchi is an advertising agency with the belief that creativity, data, media and technology should all work together, and we use that to influence human behavior and drive success for clients. S&S is one of the world's largest agency networks with 114 offices and more than 6000 employees globally. Here in our Toronto office we work with some of the countries most valued brands including Toyota, Buckley's, and Children's Advil, as well as several under the Mondelez banner (Crispers, Oreo, and Chips Ahoy just to name a few). We're an award winning agency in both creativity and effectiveness, so it's really important for us here to convert that innovation and the great ideas into real tangible business results for the organization.

Job Description

The AEM Content Specialist will be working with a team of AEM experts, designers, developers and client stakeholders in providing high quality website management and digital experiences for users. The ideal candidate will have an attention to detail and a keen eye for design.

Responsibilities
  • Updating AEM templates, images, videos, and webpages
  • Collaborating with multi-disciplinary teams on design implementations, content fragments and messaging framework
  • Authoring and publishing content in accordance with the client, team workflows and brand guidelines
  • Identifying opportunities to improve site structure and ensuring positive user experiences
  • Overseeing regular quality audits, troubleshooting issues and reporting minor/major updates
  • Enhancing web pages based on team feedback, analytics, and user testing
  • Working in liaison with the team on project scopes, timelines, and delivery
  • Ensuring content is SEO-driven, error-free and accessibility compliant before going live on site
Qualifications
  • 3+ years of relevant hands-on experience as an Adobe Experience Manager or Web Content/Author
  • AEM 6.5 experience is preferred
  • Experience with WCAG 2.0 AA guidelines and how to implement these within your work (ie. alt-tags, accessible copy, navigation, links, etc)
  • Experience working with Figma, Photoshop, Sketch, HTML and/or CSS
  • Experience with content management, design principles
  • Experience working with OSGI components, Sling Models, Services and Workflows
  • You are comfortable working within an Agile/Scrum environment
  • You are an excellent communicator and are not the last person on the table to voice your expertise
  • Ability to meet deadlines and manage priorities with multiple clients
  • You have great decision-making skills and can handle escalated situations when necessary
  • You are a curious soul and keep up with industry and technology trends
  • Familiarity with Adobe Creative Cloud is a huge plus!
  • You are autonomous, proactive, collaborative and dynamic. Someone who takes the initiative!
Additional Information

Salary

Transparency matters to us. The salary for this position is $65k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Saatchi is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process. 

Employment Type: TEMPORARY

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