Build and maintain a content engagement framework-define what good engagement looks like across web ... can write clear technical specifications, and can troubleshoot tracking issues independently.
Build and maintain a content engagement framework-define what good engagement looks like across web ... can write clear technical specifications, and can troubleshoot tracking issues independently.
Build and maintain a content engagement framework--define what good engagement looks like across ... can write clear technical specifications, and can troubleshoot tracking issues independently.
Build and maintain a content engagement framework--define what good engagement looks like across ... can write clear technical specifications, and can troubleshoot tracking issues independently.
Senior Web Developer - Frontend & UI
Raleigh, NC · On-site
$111K - $146K/yr
... Write clean, well‑documented, and testable code. • Participate in code and accessibility ... content modeling, and CMS workflows in a marketing-driven environment • Experience integrating ...
Senior Web Developer - Frontend & UI
Raleigh, NC · On-site
$111K - $146K/yr
... Write clean, well‑documented, and testable code. • Participate in code and accessibility ... content modeling, and CMS workflows in a marketing-driven environment • Experience integrating ...
Mobile Developer
Durham, NC · On-site
$45 - $60/hr
Implement and maintain JavaScript bridge communication between Flutter and embedded web content ... Proficiency in English, written and spoken. * Strong collaboration skills and commitment to ...
Mobile Developer
Durham, NC · On-site
$45 - $60/hr
Implement and maintain JavaScript bridge communication between Flutter and embedded web content ... Proficiency in English, written and spoken. * Strong collaboration skills and commitment to ...
Mobile Developer
Durham, NC · On-site
$45 - $60/hr
Implement and maintain JavaScript bridge communication between Flutter and embedded web content ... Proficiency in English, written and spoken. * Strong collaboration skills and commitment to ...
Mobile Developer
Durham, NC · On-site
$45 - $60/hr
Implement and maintain JavaScript bridge communication between Flutter and embedded web content ... Proficiency in English, written and spoken. * Strong collaboration skills and commitment to ...
... Writer, Applications Lead and subject matter experts to design training/develop course materials ... in on-line training, interactive web-based, facilitator guides, PowerPoint presentations ...
... Writer, Applications Lead and subject matter experts to design training/develop course materials ... in on-line training, interactive web-based, facilitator guides, PowerPoint presentations ...
... web technology Ability to clearly communicate in oral and written form, and deal effectively with diverse groups to accomplish the objectives. Experience with adult learning practices, principles and ...
... web technology Ability to clearly communicate in oral and written form, and deal effectively with diverse groups to accomplish the objectives. Experience with adult learning practices, principles and ...
... writing compelling exhibit copy, and shaping narratives that connect audiences to collections. - Strengthen your digital skills through image management, copyright research, web content, and social ...
... writing compelling exhibit copy, and shaping narratives that connect audiences to collections. - Strengthen your digital skills through image management, copyright research, web content, and social ...
... writing compelling exhibit copy, and shaping narratives that connect audiences to collections. - Strengthen your digital skills through image management, copyright research, web content, and social ...
... writing compelling exhibit copy, and shaping narratives that connect audiences to collections. - Strengthen your digital skills through image management, copyright research, web content, and social ...
SharePoint Designer
Raleigh, NC · On-site
$47.75 - $62.25/hr
... web based content management solutions Strong analytical and conceptual skills Positive interpersonal skills Strong written and verbal communication skills, including ability to explain business ...
SharePoint Designer
Raleigh, NC · On-site
$47.75 - $62.25/hr
... web based content management solutions Strong analytical and conceptual skills Positive interpersonal skills Strong written and verbal communication skills, including ability to explain business ...
SharePoint Designer
Raleigh, NC · On-site
$47.75 - $62.25/hr
... web based content management solutions Strong analytical and conceptual skills Positive interpersonal skills Strong written and verbal communication skills, including ability to explain business ...
SharePoint Designer
Raleigh, NC · On-site
$47.75 - $62.25/hr
... web based content management solutions Strong analytical and conceptual skills Positive interpersonal skills Strong written and verbal communication skills, including ability to explain business ...
Responsibilities include content management, ADA compliance, information architecture, user ... Demonstrated experience with web accessibility standards (WCAG 2.1 AA). * Excellent written and ...
Responsibilities include content management, ADA compliance, information architecture, user ... Demonstrated experience with web accessibility standards (WCAG 2.1 AA). * Excellent written and ...
District Webmaster
Chapel Hill, NC · On-site
Responsibilities include content management, ADA compliance, information architecture, user ... Demonstrated experience with web accessibility standards (WCAG 2.1 AA). * Excellent written and ...
District Webmaster
Chapel Hill, NC · On-site
Responsibilities include content management, ADA compliance, information architecture, user ... Demonstrated experience with web accessibility standards (WCAG 2.1 AA). * Excellent written and ...
Content collection (e.g. "web scraping") and transformation * Metadata extraction, enrichment, and ... Actively writing code, not just delegating * Building and demoing working prototypes (e.g. by "vibe ...
Content collection (e.g. "web scraping") and transformation * Metadata extraction, enrichment, and ... Actively writing code, not just delegating * Building and demoing working prototypes (e.g. by "vibe ...
Content collection (e.g. "web scraping") and transformation * Metadata extraction, enrichment, and ... Actively writing code, not just delegating * Building and demoing working prototypes (e.g. by "vibe ...
Content collection (e.g. "web scraping") and transformation * Metadata extraction, enrichment, and ... Actively writing code, not just delegating * Building and demoing working prototypes (e.g. by "vibe ...
Content collection (e.g. "web scraping") and transformation * Metadata extraction, enrichment, and ... Actively writing code, not just delegating * Building and demoing working prototypes (e.g. by "vibe ...
Content collection (e.g. "web scraping") and transformation * Metadata extraction, enrichment, and ... Actively writing code, not just delegating * Building and demoing working prototypes (e.g. by "vibe ...
Content collection (e.g. "web scraping") and transformation * Metadata extraction, enrichment, and ... Actively writing code, not just delegating * Building and demoing working prototypes (e.g. by "vibe ...
Content collection (e.g. "web scraping") and transformation * Metadata extraction, enrichment, and ... Actively writing code, not just delegating * Building and demoing working prototypes (e.g. by "vibe ...
Content collection (e.g. "web scraping") and transformation * Metadata extraction, enrichment, and ... Actively writing code, not just delegating * Building and demoing working prototypes (e.g. by "vibe ...
Content collection (e.g. "web scraping") and transformation * Metadata extraction, enrichment, and ... Actively writing code, not just delegating * Building and demoing working prototypes (e.g. by "vibe ...
... web-based content management solutionsRequired5YearsStrong and analytical conceptual skillsRequired5YearsStrong written and verbal communication skills, including ability to explain business ...
Quick apply
... web-based content management solutionsRequired5YearsStrong and analytical conceptual skillsRequired5YearsStrong written and verbal communication skills, including ability to explain business ...
HSBIA Child Welfare Trainer/Content Dev
Durham, NC · On-site
$31.50 - $41.75/hr
NC FAST/HSBIA requires the services of a trainer/content developer to support training ... web technology Highly desired 0 Ability to clearly communicate in oral and written form, and deal ...
HSBIA Child Welfare Trainer/Content Dev
Durham, NC · On-site
$31.50 - $41.75/hr
NC FAST/HSBIA requires the services of a trainer/content developer to support training ... web technology Highly desired 0 Ability to clearly communicate in oral and written form, and deal ...
Web Content Writer information
See Raleigh, NC salary details
$20.09 - $26.45
9% of jobs
$29.25 is the 25th percentile. Wages below this are outliers.
$26.45 - $32.80
35% of jobs
The median wage is $34.18 / hr.
$32.80 - $39.15
24% of jobs
$44.59 is the 75th percentile. Wages above this are outliers.
$39.15 - $45.50
7% of jobs
$45.50 - $51.85
19% of jobs
$51.85 - $58.20
2% of jobs
$58.20 - $64.55
1% of jobs
$64.55 - $70.91
0% of jobs
$70.91 - $77.26
0% of jobs
$77.26 - $83.61
0% of jobs
$83.61 - $89.96
2% of jobs
$20
$39
$89
How much do web content writer jobs pay per hour?
As of Jul 16, 2026, the average hourly pay for web content writer in Raleigh, NC is $39.98, according to ZipRecruiter salary data. Most workers in this role earn between $29.42 and $46.73 per hour, depending on experience, location, and employer.
What Does a Web Content Writer Do?
Web content writing helps organizations engage online users and increase traffic to their websites. A web content writer creates content for social media posts, website articles, blog posts, and other marketing materials. Web content writers use search engine optimization (SEO) techniques, including keyword analysis. Using certain keywords can help drive online users toward the content through search engine results. Common web content writer duties include writing content, submitting content through a content management system (CMS), researching, and communicating with online users. Web content writers may work on staff in the office or they may work remotely from home or another off-site location.
What does a Web Content Writer do?
A Web Content Writer is responsible for creating, editing, and publishing written content for websites. Their work involves researching topics, optimizing content for search engines (SEO), and ensuring that the writing aligns with the brand's voice and goals. They may produce blog posts, articles, product descriptions, and other types of web copy to engage audiences and drive traffic. Web Content Writers collaborate with designers, marketers, and other team members to ensure cohesive and effective online communication.
What are the key skills and qualifications needed to thrive as a Web Content Writer, and why are they important?
To thrive as a Web Content Writer, you need strong writing, editing, and research skills, often supported by a degree in communications, journalism, or English. Familiarity with content management systems (such as WordPress), SEO tools, and web analytics is typically required. Creativity, adaptability, and attention to detail set standout writers apart in producing engaging, error-free content. These skills ensure that content is both compelling and optimized for online visibility, driving traffic and meeting business objectives.
How does a Web Content Writer typically collaborate with SEO specialists and designers within a digital marketing team?
Web Content Writers frequently work closely with SEO specialists to ensure that content is optimized for search engines, incorporating relevant keywords and following best practices for readability and metadata. Collaboration with designers is also common; writers provide the core messaging and content structure, while designers enhance the user experience by creating visually engaging layouts. Effective communication and regular feedback sessions are essential, as the writer’s work must align with both SEO strategies and the overall visual branding of the website.
What is the difference between Web Content Writer vs Copywriter?
| Aspect | Web Content Writer | Copywriter |
|---|---|---|
| Primary Focus | Creating informative, SEO-friendly website content | Crafting persuasive marketing and advertising copy |
| Skills & Credentials | SEO knowledge, writing skills, basic marketing understanding | Persuasive writing, marketing skills, creativity |
| Work Environment | Websites, blogs, online platforms | Advertising agencies, marketing departments |
| Purpose | Inform, educate, improve website visibility | Sell products/services, generate leads |
Web Content Writers focus on producing SEO-optimized content that informs and engages online audiences, while Copywriters craft persuasive messages aimed at driving sales and conversions. Both roles require strong writing skills, but their goals and content styles differ significantly.
More about Web Content Writer jobs
What are popular job titles related to Web Content Writer jobs in Raleigh, NC? For Web Content Writer jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Web Content Writer jobs in Raleigh, NC look for? The top searched job categories for Web Content Writer jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Web Content Writer jobs? Cities near Raleigh, NC with the most Web Content Writer job openings:
Full-time
Medical, Dental, Life, Retirement, PTO
Posted 9 days ago
MyEyeDr. rating
6.2
Based on 204 frontline employees who took The Breakroom Quiz
699th of 886 rated healthcare providers
Job description
Description
About the Role
As our Digital Marketing Analyst, SEO & Web, you will serve as MyEyeDr.'s go-to expert on digital analytics, search performance, and onsite behavioral intelligence. You'll own our end-to-end measurement framework-from data layer architecture through reporting and visualization-ensuring every team has the insight they need to make smarter decisions.
Working closely with IT, Marketing, and external agency partners, you'll build and maintain the systems that connect traffic sources to patient outcomes, content engagement to conversion, and SEO health to business growth.
In a rapidly evolving search landscape that now includes generative engine optimization (GEO) and answer engine optimization (AEO), your ability to develop forward-looking measurement frameworks will be critical to keeping MyEyeDr. visible, competitive, and analytically ahead.
This is a hybrid position with a minimum of two onsite days per week at our Raleigh, NC office.
You Will
Grow with Us
Introduction | MyEyeDr.
How do you see yourself today? Are you looking for that unique opportunity where you can make a difference in the lives of the patients we serve? MyEyeDr. is a high-growth, premier healthcare company: a total vision care concept with a unique retail experience. Our trusted community doctors and knowledgeable teams are all focused on helping our patients live their best lives by delivering an exceptional, personalized experience to each of our patients in every interaction. Our business model is unlike others in the industry: we make healthcare accessible by welcoming all insurance and providing a great selection of stylish eyewear that meets the diverse needs of our patients.
This role provides a chance for you to build your professional career with an organization that is purposeful and whose values drive actions. You would have the opportunity to prioritize the care of our associates and our patients, to connect the knowledge of our talented teams to our patients' needs, and to work in a fun, inclusive environment as part of a collaborative team. We are in search of that unique individual who is inspired by a career focused on helping others and providing quality care while continuously growing professionally and improving MyEyeDr. in meaningful ways. If this is you, we encourage you to apply so you can get your journey started with MyEyeDr. where you can help people see, look, and be their very best.
MyEyeDr. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, religion, sex/gender (including pregnancy), sexual orientation, gender identity or gender expression, age, physical or mental disability, military or protected veteran status, citizenship, familial or marital status, genetics, or any other legally protected category. MyEyeDr. will not tolerate discrimination or harassment based on any of these characteristics.
#LI-Hybrid
#LI-KD1
About the Role
As our Digital Marketing Analyst, SEO & Web, you will serve as MyEyeDr.'s go-to expert on digital analytics, search performance, and onsite behavioral intelligence. You'll own our end-to-end measurement framework-from data layer architecture through reporting and visualization-ensuring every team has the insight they need to make smarter decisions.
Working closely with IT, Marketing, and external agency partners, you'll build and maintain the systems that connect traffic sources to patient outcomes, content engagement to conversion, and SEO health to business growth.
In a rapidly evolving search landscape that now includes generative engine optimization (GEO) and answer engine optimization (AEO), your ability to develop forward-looking measurement frameworks will be critical to keeping MyEyeDr. visible, competitive, and analytically ahead.
This is a hybrid position with a minimum of two onsite days per week at our Raleigh, NC office.
You Will
- Own MyEyeDr.'s Google Analytics implementation, ensuring accurate, complete, and trustworthy data across all digital properties-including tag governance, configuration, and ongoing QA in partnership with IT and our agency partners.
- Partner with IT to design, implement, and maintain data layer events that capture meaningful onsite interactions, enabling granular behavioral analysis and ensuring measurement keeps pace with site changes and feature launches.
- Own the conversion funnel-define it, measure it, interrogate it, and continuously improve it. Develop a clear understanding of how patients move from awareness through appointment booking, identifying drop-off points and opportunities to optimize.
- Map and analyze traffic sources across paid, organic, direct, and referral channels, providing clear attribution insights that inform channel investment and marketing strategy.
- Lead the development of GA4 and Looker Studio dashboards in collaboration with internal marketing stakeholders and external agency partners, transforming raw data into visual stories that drive faster, smarter decisions.
- Build and maintain a content engagement framework-define what good engagement looks like across web pages and blog content, identify high-performing topics and formats, and develop metrics (scroll depth, time on page, return visits, etc.) that reflect genuine patient interest.
- Monitor, measure, and report on SEO performance across technical health, on-page optimization, backlink profile, and keyword rankings, with clear recommendations tied to traffic and visibility outcomes.
- Develop and own a GEO/AEO measurement framework in partnership with external SEO and AI search specialists, establishing how MyEyeDr. tracks and improves its presence in AI-generated answers, featured snippets, and emerging search surfaces.
- Conduct regular competitive benchmarking in SEO and content performance, identifying gaps and opportunities relative to key competitors in the eye care and retail healthcare space.
- Synthesize data from multiple sources-GA4, Google Search Console, SEMrush, third-party tools-into cohesive performance narratives for marketing leadership and cross-functional partners.
- Establish data hygiene standards and documentation practices that ensure consistency and reliability across all analytics reporting.
- Stay current on changes to Google's algorithms, GA4 updates, and the evolving AI search landscape, proactively assessing implications and recommending adjustments to measurement strategy and tactics.
- 4+ years of experience in digital analytics, web analytics, or SEO, with at least 2 years of hands-on ownership of a GA4 implementation in a mid-to-large organization.
- Google Analytics expertise is non-negotiable-you are deeply confident in GA4 configuration, event tracking, custom dimensions, explorations, and connecting GA data to downstream reporting tools.
- Hands-on experience working with IT or development teams on data layer architecture; you understand how events are structured, can write clear technical specifications, and can troubleshoot tracking issues independently.
- Proven ability to own and analyze conversion funnels end-to-end, with experience identifying friction points and translating findings into clear optimization recommendations.
- Strong proficiency in Looker Studio (formerly Data Studio) for building dashboards; experience connecting multiple data sources and designing reports for non-technical stakeholders.
- Solid SEO foundation covering technical SEO, on-page best practices, keyword strategy, Google Search Console, and backlink analysis-you're comfortable with tools like SEMrush, Ahrefs, Moz, or equivalent.
- Familiarity with GEO and AEO concepts and the emerging measurement landscape around AI-generated search results (ChatGPT, Google AI Overviews, Perplexity, etc.); experience developing or contributing to a measurement framework in this space is a strong plus.
- Experience building content engagement frameworks-defining meaningful KPIs beyond pageviews and developing measurement approaches that connect content performance to business outcomes.
- Proficiency in Google Tag Manager for managing and auditing tags, triggers, and variables across web properties.
- Strong analytical and storytelling skills-you can distill complex datasets into clear, concise insights that resonate with both technical teams and marketing leadership.
- Experience in multi-location retail, healthcare, or consumer services is a plus; you understand how local search dynamics and multi-location brand presence affect measurement strategy.
- Collaborative, self-directed working style-you're comfortable navigating relationships with internal stakeholders and external agency partners, managing competing priorities without losing sight of what matters most.
- Intellectual curiosity and a growth mindset-you follow the data where it leads, stay on top of industry changes, and bring a proactive perspective to how MyEyeDr. should evolve its analytics and SEO approach.
- Bachelor's degree in Marketing, Analytics, Statistics, or related field, or equivalent experience.
Grow with Us
- Career Development and Training Opportunities
- Participate in a comprehensive benefits package including medical and dental coverage, tax-free savings plans, life insurance and more
- Participate in our Vision coverage and associate discounts on our products
- Participate in our 401(k) with competitive company match
- Accrue PTO and paid holidays from day one
Introduction | MyEyeDr.
How do you see yourself today? Are you looking for that unique opportunity where you can make a difference in the lives of the patients we serve? MyEyeDr. is a high-growth, premier healthcare company: a total vision care concept with a unique retail experience. Our trusted community doctors and knowledgeable teams are all focused on helping our patients live their best lives by delivering an exceptional, personalized experience to each of our patients in every interaction. Our business model is unlike others in the industry: we make healthcare accessible by welcoming all insurance and providing a great selection of stylish eyewear that meets the diverse needs of our patients.
This role provides a chance for you to build your professional career with an organization that is purposeful and whose values drive actions. You would have the opportunity to prioritize the care of our associates and our patients, to connect the knowledge of our talented teams to our patients' needs, and to work in a fun, inclusive environment as part of a collaborative team. We are in search of that unique individual who is inspired by a career focused on helping others and providing quality care while continuously growing professionally and improving MyEyeDr. in meaningful ways. If this is you, we encourage you to apply so you can get your journey started with MyEyeDr. where you can help people see, look, and be their very best.
MyEyeDr. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, religion, sex/gender (including pregnancy), sexual orientation, gender identity or gender expression, age, physical or mental disability, military or protected veteran status, citizenship, familial or marital status, genetics, or any other legally protected category. MyEyeDr. will not tolerate discrimination or harassment based on any of these characteristics.
#LI-Hybrid
#LI-KD1
About MyEyeDr.
Sourced by ZipRecruiter
How do you see yourself today? Are you looking for that unique opportunity where you can make a difference in the lives of the patients we serve? MyEyeDr. is a high-growth, premier healthcare company: a total vision care concept with a unique retail experience. Our trusted community doctors and knowledgeable teams are all focused on helping our patients live their best lives by delivering an exceptional, personalized experience to each of our patients in every interaction. Our business model is unlike others in the industry: we make healthcare accessible by welcoming all insurance and providing a great selection of stylish eyewear that meets the diverse needs of our patients.
Industry
Health care and social assistance
Company size
5,001 - 10,000 Employees
Headquarters location
Vienna, VA, US
Year founded
2001