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Web Content Strategist Jobs (NOW HIRING)

Knak Digital

Web Content Strategist

Washington, DC · On-site

$82K - $105K/yr

Run web content strategy end to end: research, audits, competitive reviews, and a plan for how content gets created, organized, and governed * Work with creative directors and designers to shape ...

Knak Digital

Web Content Strategist

Washington, DC · On-site

$82K - $105K/yr

Run web content strategy end to end: research, audits, competitive reviews, and a plan for how content gets created, organized, and governed * Work with creative directors and designers to shape ...

Interactive Strategies

$80 - $100/hr

Lead web content strategies from start to finish. Conduct research, audits, and competitive reviews, then shape the plan for how content gets created, organized, and governed. * Team up with creative ...

University of Tampa

Content Strategist

Tampa, FL

The Content Strategist develops and optimizes web copy while also shaping content models, page structures, and standards that improve usability, consistency, and conversion. The role applies SEO, ...

University of Tampa

Content Strategist

Tampa, FL · On-site

The Content Strategist develops and optimizes web copy while also shaping content models, page structures, and standards that improve usability, consistency, and conversion. The role applies SEO, ...

Kent State University

$60 - $80/hr

Responsible for web content strategy, information architecture, webpage composition and content optimization across Kent State's digital ecosystem. Support the evolution of Kent State's digital ...

Esri

Web Content Coordinator

Redlands, CA · On-site

As a Web Content Editor, you will coordinate communications for technical support programs and initiatives, edit and maintain technical support documentation, and support content strategy efforts ...

System One

Web Content Developer

Merrifield, VA · On-site

$42/hr

Description The Web Content Developer will assist in the development and maintenance of the organization's digital content strategy on web and mobile channels. Seeking knowledge of Adobe Target ...

System One

Web Content Developer

Merrifield, VA · On-site

$42/hr

Description The Web Content Developer will assist in the development and maintenance of the organization's digital content strategy on web and mobile channels. Seeking knowledge of Adobe Target ...

System One

Web Content Developer

Merrifield, VA · On-site

$48/hr

Represent the Web & Content Strategy team at meetings with business units and other Marketing teams * Review all content and digital/online properties to ensure compliance with corporate brand ...

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Web Content Strategist information

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How much do web content strategist jobs pay per hour?

As of Sep 9, 2026, the average hourly pay for web content strategist in the United States is $44.99, according to ZipRecruiter salary data. Most workers in this role earn between $34.62 and $52.88 per hour, depending on experience, location, and employer.

What is a web content strategist?

Web Content Strategists are professionals responsible for planning, creating, and managing content across websites and digital platforms. They develop content strategies that align with business goals and ensure consistency in messaging, tone, and branding. Their role often involves working closely with writers, designers, and marketing teams to optimize content for user experience and search engine visibility. Overall, they play a key part in enhancing online presence and engaging target audiences effectively.

How does a web content strategist typically collaborate with designers and developers during a website project?

A Web Content Strategist works closely with designers and developers to ensure that content aligns seamlessly with the site's layout, functionality, and user experience goals. Early in the project, strategists participate in planning meetings to communicate content requirements, user personas, and messaging priorities. Throughout the project, they review wireframes and prototypes, provide feedback on content placement, and ensure that technical implementations support optimal content delivery. Effective collaboration often involves regular check-ins, shared project management tools, and clear documentation to keep all team members aligned.

What are the key skills and qualifications needed to thrive as a web content strategist, and why are they important?

To thrive as a Web Content Strategist, you need expertise in content planning, SEO, analytics, and a background in communications, marketing, or a related field. Familiarity with content management systems (CMS) like WordPress, web analytics tools such as Google Analytics, and SEO software is typically required. Exceptional written communication, creativity, and project management skills help set candidates apart. These skills are crucial for developing effective content strategies that drive engagement, align with business goals, and improve website performance.

What is the difference between Web Content Strategist vs Content Writer?

AspectWeb Content StrategistContent Writer
Primary FocusPlanning and managing content strategy to meet business goalsCreating and producing written content
SkillsContent planning, SEO, analytics, project managementWriting, editing, storytelling
Work EnvironmentCollaborates with marketing, design, and SEO teamsFocuses on producing content, often independently
CredentialsOften requires marketing, communications, or related degrees; SEO certificationsWriting or journalism degrees; writing samples

While both roles involve content creation, a Web Content Strategist focuses on planning, organizing, and optimizing content to align with business objectives, whereas a Content Writer primarily produces the written material. The strategist oversees the content lifecycle, ensuring consistency and effectiveness, while the writer executes the content creation process.

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What are popular job titles related to Web Content Strategist jobs?

For Web Content Strategist jobs, the most frequently searched job titles are:

Web Content Strategist jobs near you
Infographic showing various Web Content Strategist job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 72% Full Time, 24% Part Time, 1% Temporary, and 2% Contract. Highlights an 71% Physical, 4% Hybrid, and 25% Remote job distribution, with an average salary of $93,586 per year, or $45 per hour.

Web Content Strategist

Iowa City, IA • On-site

The University Of Iowa
Colleges, Universities, and Professional Schools • 10K+ employees
Learn more about The University Of Iowaexternal

Full-time

Medical, Life, Retirement

Posted 22 days ago

Key responsibilities

  • Lead web strategy and develop digital content for the Office of the Provost's websites.

  • Plan, create, organize, and improve digital content using data-informed decision-making and web analytics.

  • Serve as a strategic consultant to campus partners, providing guidance on website planning and digital communications.

University Of Iowa rating

6.9

Company rating: 6.9 out of 10

Based on 85 frontline employees who took The Breakroom Quiz

462nd of 631 rated colleges and universities

Job description

The University of Iowa Office of the Provost is hiring a Web Content Strategist (100% appointment).

Help tell the story of the Office of the Provost. As our Web Content Specialist, you'll lead web strategy, create compelling digital content, and partner across campus to build accessible, engaging online experiences that advance the university's priorities.

The Web Content Strategist serves as the primary web content leader for a portfolio of Office of the Provost websites, including the International Programs, UI Passport Acceptance Facility, Strategic Plan, Student Disability Services, Center for Teaching, and other affiliated unit websites. The position develops and implements web content strategies that improve user experience, accessibility, search performance, and content governance while supporting the strategic priorities of the Office of the Provost.

Working collaboratively with campus stakeholders, the Web Content Strategist plans, creates, organizes, and continuously improves digital content using data-informed decision-making, web analytics, and industry best practices. The position serves as a strategic consultant to campus partners, providing guidance on website planning and digital communications while managing multiple concurrent web initiatives and projects.

In addition to leading web content strategy, the position develops and manages digital communications that support institutional priorities, including website content, news stories, executive communications, newsletters, and email communications. The position helps advance major university initiatives through effective digital storytelling, content planning, and continuous optimization of the Provost organization's digital presence. They will also have the opportunity to:

  • Monitor website performance using analytics and provide recommendations to improve content, navigation, and user experience.

  • Participates in implementing major marketing programs and initiatives. Recommends technology to support marketing function.

  • Oversees marketing tasks and activities.

  • Coaches on the development strategy for specific markets and specific products.

  • And More!

Click here for a full job description, including all duties and competencies assigned or e-mail the contact listed below.

About the Department: The Office of the Executive Vice President and Provost provides academic leadership to the University of Iowa.  Its fundamental mission is to champion innovation and excellence in teaching, research, creative production, and service.  Together, our faculty, staff, and students are helping to create a better future for the people of Iowa, our nation, and the world, not only through their cutting-edge research but also through world class health care, art and cultural opportunities, and continuing and distance education.  Most important, we are preparing the next generation of scientists, scholars, artists, skilled professionals, leaders, and responsible global citizens who will carry on a proud legacy of engagement and excellence.

Required Qualifications:

  • Bachelor's degree in marketing, communications, journalism or a related field, or an equivalent combination of training and experience providing a comparable level of expertise.

  • Minimum 1 year working in web content strategy, digital communications, marketing, or a related field.

  • Experience creating, editing, organizing, and maintaining website content using a content management system (e.g., Drupal, WordPress, or similar).

  • Experience writing and editing digital content for websites and other online communication channels.

  • Experience using web analytics tools (e.g., Google Analytics, Siteimprove, or similar) to evaluate website performance and recommend improvements.

  • Experience managing multiple projects simultaneously while balancing competing priorities and deadlines.

  • Experience collaborating with cross-functional teams and stakeholders to develop and implement digital communication initiatives.

Competencies Required:

  • Excellent written, editing, and verbal communication skills.

  • Strong organizational and project management skills with the ability to prioritize multiple concurrent initiatives.

  • Demonstrated analytical and problem-solving skills with the ability to make data-informed decisions.

  • Ability to build collaborative relationships and provide consultative support to campus partners and stakeholders.

  • Demonstrated initiative, sound judgment, and the ability to work independently and as part of a collaborative team.

  • Commitment to creating accessible, user-centered digital experiences.

Desirable Qualifications:

  • 2-4 years working in web content strategy, digital communications, marketing, or a related field.

  • Experience conducting website content audits, content governance, or information architecture projects.

  • Knowledge of web accessibility standards (WCAG), SEO, and web writing best practices.

  • Basic knowledge of HTML and CSS.

  • Experience with project management and collaboration tools (e.g., Asana, Microsoft Planner, Jira, or similar).

  • Familiarity with generative AI tools used to support digital content development.

  • Prior experience working in an academic or higher education environment.

  • Knowledge and experience with university policies, procedures as related to position, and/or brand standards.

To Apply:

To be eligible for consideration, applicants must upload BOTH of the following and mark them each as a "Relevant File" to the job submission:

  • a current resume

  • a cover letter

Job openings are posted for a minimum of 7 calendar days and may be removed from posting and filled any time after the original posting period has ended. Successful candidates will be required to self-disclose any conviction history and will be subject to a criminal background check and credential/education verification. Up to 5 professional references will be requested at a later step in the process. 

Work Modality: This position is eligible for hybrid work within Iowa and will require a work arrangement form to be completed upon the start of your employment. Per policy, work arrangements will be reviewed annually, and must comply with the remote work program and related policies and employee travel policy when working at a remote location.

Compensation: $57,000 to commensurate with Competitive Benefits

 Reach out to Tracey Pritchard to learn more about benefits, compensation practices, and career development opportunities.

Joining the University of Iowa means becoming a vital part of the Hawkeye community, where your work directly impacts education, research, and student success.Enjoy exceptional health coverage, university-paid life insurance, robust retirement plans, and generous leave policies. Benefit from 24/7 support services, well-being resources, and access to UI Health Care specialists. Grow professionally with advanced training, leadership development, and tuition assistance.

Iowa City offers a great quality of life with world-class performances at Hancher Auditorium, Big Ten athletics, top-ranked public schools, and outdoor recreation.Join us in making a difference at a leading Big Ten university and premier public research institution. Click here to learn more about why you should join UI!

Additional Information
  • Classification Title: Marketing Specialist
  • Appointment Type: Professional and Scientific
  • Schedule: Full-time
  • Work Modality Options: Hybrid within Iowa
Compensation
  • Pay Level: 4A
  • Starting Salary Minimum: 57000
  • Starting Salary Maximum: to commensurate
Contact Information
  • Organization: Provost
  • Contact Name: Tracey Pritchard
  • Contact Email: tracey-pritchard@uiowa.edu

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