SEO Specialist
San Juan, PR · On-site
DESCRIPTION -Work alongside the account management to help grow international SEO/performance ... research, content gap analyses) and present findings and recommendations confidently to senior ...
SEO Specialist
San Juan, PR · On-site
DESCRIPTION -Work alongside the account management to help grow international SEO/performance ... research, content gap analyses) and present findings and recommendations confidently to senior ...
Web Content Manager information
What is a web content manager?
A Web Content Manager is responsible for planning, creating, editing, and publishing content for websites. They ensure that all website content is up-to-date, accurate, and aligns with the organization’s goals and branding. Their duties often include coordinating with writers, designers, and marketers to deliver engaging and effective web content. Additionally, they may oversee content management systems (CMS), analyze website traffic, and implement SEO best practices to improve visibility and user experience.
How does a web content manager typically collaborate with other departments within an organization?
Web Content Managers frequently work with marketing, design, IT, and product teams to ensure website content aligns with broader business strategies and campaigns. Regular meetings and cross-departmental projects are common, requiring clear communication and coordination to maintain consistent messaging and user experience. This collaborative environment offers opportunities to influence digital strategy, learn from other specialties, and contribute to impactful projects across the organization.
What are the key skills and qualifications needed to thrive as a web content manager, and why are they important?
To thrive as a Web Content Manager, you need expertise in content strategy, SEO best practices, and strong writing or editing skills, often supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS) like WordPress or Drupal, analytics tools such as Google Analytics, and basic HTML/CSS is typically required. Exceptional organizational skills, attention to detail, and the ability to collaborate across teams make someone stand out in this position. These skills are crucial for maintaining high-quality, engaging, and consistent web content that meets business goals and user needs.
What is the difference between Web Content Manager vs Content Strategist?
| Aspect | Web Content Manager | Content Strategist |
|---|---|---|
| Primary Focus | Managing website content, publishing workflows, and content updates | Developing overall content plans, messaging, and content goals |
| Required Skills | Content management systems, editing, SEO, project management | Content planning, audience analysis, branding, storytelling |
| Work Environment | Web teams, marketing departments, digital agencies | Marketing teams, brand departments, digital strategists |
| Common Usage | Used by organizations to oversee website content operations | Used to shape content direction and strategy across channels |
The Web Content Manager primarily handles the day-to-day management and publishing of website content, ensuring updates and SEO optimization. In contrast, the Content Strategist focuses on planning and developing overarching content strategies to meet business goals. While both roles collaborate closely, the Web Content Manager executes the content plan, whereas the Content Strategist designs it.
What are the most commonly searched types of Web Content jobs in Puerto Rico?
The most popular types of Web Content jobs in Puerto Rico are:
What are popular job titles related to Web Content Manager jobs in Puerto Rico?
For Web Content Manager jobs in Puerto Rico, the most frequently searched job titles are:
What job categories do people searching Web Content Manager jobs in Puerto Rico look for?
The top searched job categories for Web Content Manager jobs in Puerto Rico are:
What cities in Puerto Rico are hiring for Web Content Manager jobs?
Cities in Puerto Rico with the most Web Content Manager job openings:
TransPerfect rating
7.0
Based on 21 frontline employees who took The Breakroom Quiz
265th of 492 rated business services
Job description
TransPerfect Is More Than Just a Job...
Our greatest asset is our people, and nothing is more important to us than ensuring that everyone knows that. Each of our 100+ offices has its own individual identity, and each also has its own unique rewards.
OVERVIEW
As part of the Client Services Department, the SEO Specialist plays a key role in the expansion and growth of the division. They work alongside Sales to pitch digital marketing services and data-driven strategies to existing and prospective clients. They build strong client relationships by providing sound strategic guidance, ensuring excellence in delivery and reporting tangible results.
They have a good understanding and hands-on experience in all areas of search engine optimization (SEO) and are pivotal to the successful planning and execution of international SEO strategies across industries and ranging from B2B to B2C - from short-term projects to ongoing engagements, always helping them boost their online presence and reach a wider international audience through organic search.
The SEO Specialist is strategic and data-driven, commercially minded and client-focused. They find it easy to explain SEO concepts and strategy to clients and colleagues. They possess excellent cross-cultural communication, organization and time management skills to successfully manage client stakeholders and internal teams across the US & EMEA, always focusing on quality, performance, profitability and growth.
This position reports to the Digital Marketing Strategist and assists with strategic data-driven account growth, while being responsible for strategy definition, on-going performance optimization and key performance indicator (KPI)/return on investment (ROI) reporting.
DESCRIPTION
-Work alongside the account management to help grow international SEO/performance services to both existing and prospective clients by contributing to client pitches and strategic proposals
-Mentor and aid junior team members in both client services and production departments
-Lead research and strategy (audits, competitor analyses, keyword research, content gap analyses) and present findings and recommendations confidently to senior colleagues and clients
-Oversee successful execution of multiregional strategies by our global digital production teams, liaising with client HQ, local stakeholders and agency partners if needed
-Own performance monitoring and reporting of assigned accounts: work with the digital data analyst to set up performance monitoring dashboards and deliver monthly performance reports with insights and recommendations
-Continuously research and select the best tools and templates to support our SEO offering and incorporate those into existing workflows and processes
-Keep up to date on SEO trends, technologies and market leaders, and share this knowledge with colleagues and clients
-Complete all other tasks that are deemed appropriate for this role and assigned by the manager/supervisor
REQUIRED SKILLS
-Superior written and spoken communication skills in English
-Independent, self-motivated, results-oriented and dynamic with careful attention to detail
-Exceptional problem solving and critical thinking skills
-Ability to work effectively under pressure to meet tight deadlines and challenging goals
-Demonstrate an ability to: multitask in a fast-paced environment, work well with people from a variety of different backgrounds and cultures, build relationships with clients and co-workers, work independently and as part of a team and take active measures to solve problems and commit to a high level of service
-Willingness to travel to offsite client or sales meetings
-Confident making strategic recommendations, and comfortable in client calls, meetings and presentations
-Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
REQUIRED EXPERIENCE AND QUALIFICATIONS
-Minimum bachelor's degree or its equivalent
-Minimum 4 years of experience in SEO
-Experience client-side in the retail or travel industries or agency-side servicing international clients
-Confident with coordinating internal teams, competent giving feedback and having difficult conversations with colleagues and clients
-Confident making strategic recommendations and competent in client calls, meetings and presentations
-Experience auditing websites, performing keyword research and competitor analyses to determine the best strategic approach to improve SEO performance
-Strong IT literacy, including proficiency in Excel and PowerPoint and experience with industry tools such as SEMRush, Moz, Ahrefs, Screaming Frog, Google Search Console and Web Analytics platforms (Google Analytics and/or Omniture)
DESIRED SKILLS AND EXPERIENCE
-Knowledge of a second language is a plus
-Knowledge of MS Project
-Experience in digital copywriting and conversion optimization
-Experience in genAI custom assistant/agent creation for SEO workflow and processes
Our greatest asset is our people, and nothing is more important to us than ensuring that everyone knows that. Each of our 100+ offices has its own individual identity, and each also has its own unique rewards.
OVERVIEW
As part of the Client Services Department, the SEO Specialist plays a key role in the expansion and growth of the division. They work alongside Sales to pitch digital marketing services and data-driven strategies to existing and prospective clients. They build strong client relationships by providing sound strategic guidance, ensuring excellence in delivery and reporting tangible results.
They have a good understanding and hands-on experience in all areas of search engine optimization (SEO) and are pivotal to the successful planning and execution of international SEO strategies across industries and ranging from B2B to B2C - from short-term projects to ongoing engagements, always helping them boost their online presence and reach a wider international audience through organic search.
The SEO Specialist is strategic and data-driven, commercially minded and client-focused. They find it easy to explain SEO concepts and strategy to clients and colleagues. They possess excellent cross-cultural communication, organization and time management skills to successfully manage client stakeholders and internal teams across the US & EMEA, always focusing on quality, performance, profitability and growth.
This position reports to the Digital Marketing Strategist and assists with strategic data-driven account growth, while being responsible for strategy definition, on-going performance optimization and key performance indicator (KPI)/return on investment (ROI) reporting.
DESCRIPTION
-Work alongside the account management to help grow international SEO/performance services to both existing and prospective clients by contributing to client pitches and strategic proposals
-Mentor and aid junior team members in both client services and production departments
-Lead research and strategy (audits, competitor analyses, keyword research, content gap analyses) and present findings and recommendations confidently to senior colleagues and clients
-Oversee successful execution of multiregional strategies by our global digital production teams, liaising with client HQ, local stakeholders and agency partners if needed
-Own performance monitoring and reporting of assigned accounts: work with the digital data analyst to set up performance monitoring dashboards and deliver monthly performance reports with insights and recommendations
-Continuously research and select the best tools and templates to support our SEO offering and incorporate those into existing workflows and processes
-Keep up to date on SEO trends, technologies and market leaders, and share this knowledge with colleagues and clients
-Complete all other tasks that are deemed appropriate for this role and assigned by the manager/supervisor
REQUIRED SKILLS
-Superior written and spoken communication skills in English
-Independent, self-motivated, results-oriented and dynamic with careful attention to detail
-Exceptional problem solving and critical thinking skills
-Ability to work effectively under pressure to meet tight deadlines and challenging goals
-Demonstrate an ability to: multitask in a fast-paced environment, work well with people from a variety of different backgrounds and cultures, build relationships with clients and co-workers, work independently and as part of a team and take active measures to solve problems and commit to a high level of service
-Willingness to travel to offsite client or sales meetings
-Confident making strategic recommendations, and comfortable in client calls, meetings and presentations
-Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
REQUIRED EXPERIENCE AND QUALIFICATIONS
-Minimum bachelor's degree or its equivalent
-Minimum 4 years of experience in SEO
-Experience client-side in the retail or travel industries or agency-side servicing international clients
-Confident with coordinating internal teams, competent giving feedback and having difficult conversations with colleagues and clients
-Confident making strategic recommendations and competent in client calls, meetings and presentations
-Experience auditing websites, performing keyword research and competitor analyses to determine the best strategic approach to improve SEO performance
-Strong IT literacy, including proficiency in Excel and PowerPoint and experience with industry tools such as SEMRush, Moz, Ahrefs, Screaming Frog, Google Search Console and Web Analytics platforms (Google Analytics and/or Omniture)
DESIRED SKILLS AND EXPERIENCE
-Knowledge of a second language is a plus
-Knowledge of MS Project
-Experience in digital copywriting and conversion optimization
-Experience in genAI custom assistant/agent creation for SEO workflow and processes
What TransPerfect employees say
Pay
Benefits
Hours and flexibility
Workplace
Get the full story on Breakroom
About TransPerfect
Sourced by ZipRecruiter
TransPerfect was founded in 1992 with a simple mission to provide the highest quality language services to leading organizations worldwide. Started as a two-person company operating out of a dorm room, TransPerfect has spent nearly three decades solving global business challenges for our clients, and has turned into one of the most successful growth stories in the business world.
Industry
Translation services
Company size
5,001 - 10,000 Employees
Headquarters location
New York, NY, US
Year founded
1992