Wayfinding Design Jobs in Chicago, IL (NOW HIRING)

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Job Category
Marketing & Communications
Job Details
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
About the Team
The Global Brand & Creative team within Marketing is responsible for our brand and marketing creative. From building brand awareness campaigns to designing experiences like Dreamforce, our multi-faceted team does it all. We are a collection of thinkers, makers and doers, whose sole purpose is to bring the brand to life across our incredible portfolio of work. Within this team, the Events & Experiences Creative function is responsible for how Salesforce shows up in physical spaces - from flagship events and trade shows to brand partnerships, activations, and executive experiences.
About the Role
Salesforce is looking for a Lead, Art Direction to bring strong creative craft and hands-on execution to our events portfolio. This is an individual-contributor-leaning role for someone who can take an art direction vision and run with it - from first concept to final install - while also stepping up to guide junior designers on a project-by-project basis.
You're fluent in event design and know how to translate brand identity into physical space, but you also carry real brand design chops, so nothing you ship ever feels off-brand or half-finished. You know how to design a footprint and map a user journey through it. Beyond the physical environment, you're comfortable extending that same thinking into interactive and experiential elements - activations, digital touchpoints, sensory or tech-driven moments - that turn a static space into something people actually want to engage with. You have an obsessive attention to detail, a strong point of view, and the ability to turn strategy into experience - taking an abstract brief and making it walkable, tangible, and on-brand.
This role travels. You'll be on-site for major events, overseeing design execution and setup in real time, catching what needs catching, and making the calls that keep the work true to the vision when reality gets messy.
What You'll Do

• Own art direction for assigned events, ensuring every touchpoint - environmental graphics, signage, stage design, activations - reflects a cohesive, on-brand story
• Design event footprints and map user journeys, choreographing how attendees move through and experience a space from arrival to departure
• Concept and design interactive and experiential elements - activations, installations, digital or tech-enabled moments - that add engagement layers on top of the physical environment
• Translate strategy into experience - turning a marketing or brand strategy into a tangible, well-paced physical narrative
• Provide creative direction and informal mentorship to junior designers on assigned projects
• Partner with brand design, copy, producers, and strategists to translate concepts into production-ready creative
• Maintain strict quality control across all design deliverables, catching inconsistencies and detail issues before they reach production
• Travel to events to oversee on-site design execution and setup, making real-time creative and production calls
• Present creative direction and rationale to stakeholders, building alignment across cross-functional partners
• Manage your own workload across multiple concurrent event programs, balancing creative ambition against production timelines and budgets

What Experience You Have

• 5-8 years of design/art direction experience, with a portfolio spanning event design and brand design
• Experience designing event footprints and user journeys for large-scale activations
• Exposure to interactive or experiential design - activations, installations, digital/tech-driven experiences
• Comfort providing creative direction to junior designers, even without formal management experience
• Deep fluency in environmental and spatial design - stage design, signage, wayfinding, large-format production
• Strong brand design background, with an eye for how identity systems translate into physical space
• A track record of translating strategy into experience - turning briefs into tangible, on-brand spaces
• Meticulous attention to detail and a track record of maintaining quality under tight deadlines
• Comfortable presenting and pitching creative direction to stakeholders
• Willingness and ability to travel extensively to oversee on-site event design and setup
• Expert proficiency in Adobe Creative Suite and Figma; familiarity with 3D/rendering tools or interactive prototyping tools is a plus
• B2B and/or tech experience is a strong plus

You Are Excited About This Role Because:

• You love the craft of event design and want more room to push it - including into interactive and experiential territory
• You get energized turning a strategy brief into a space people actually walk through and feel
• You have zero tolerance for sloppy execution and take pride in catching what others miss
• You want to grow your creative leadership without stepping fully into people management yet

We Are Excited About You Because:

• You bring strong craft and a growing point of view on experiential design
• You think in journeys and narratives, not just visuals
• You're calm under pressure and decisive when things go sideways on-site
• You have an eye for brand and space, and you know how to marry the two

Unleash Your Potential
When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.
Accommodations
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Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.
At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.The typical base salary range for this position is $117,400 - $177,600 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.